Second, improve the organizational mechanism and establish a management team. Although the campus network public opinion work seems trivial, if it is not paid due attention, it is likely to cause a "butterfly effect". Therefore, school leaders should attach great importance to it, clarify the specific responsibilities of relevant leaders and incorporate them into the overall deployment of school propaganda and ideological work. It is necessary to set up a professional management team mainly composed of school counselors, class teachers and league cadres, formulate corresponding rules and regulations, and standardize network behavior. Managers should monitor online public opinion on a daily basis, take the initiative to post, conduct positive guidance, and regularly classify and summarize online public opinion, form a constructive analysis report, and feed it back to higher functional departments for improvement.
Third, make emergency plans and release information in time. Generally speaking, the emergence of online public opinion, especially negative public opinion, always has a gradual development process. Schools should nip in the bud, implement a positive network public opinion early warning system, and formulate detailed early warning plans for various campus crisis events to nip the crisis in the bud. It is necessary to formulate an emergency plan to deal with online public opinion emergencies. Once a crisis occurs, you can have rules to follow and not be distracted. In addition, the school should set up a press spokesman system to ensure the accuracy, authority and transparency of external information release. Telling the truth and facts to the public realistically can help to resolve contradictions, stabilize the situation, appease people's hearts and maintain their image.
Fourth, cultivate public opinion leaders and improve technical monitoring. In journalism and communication, there is a proper term called "opinion leader", which refers to an individual who can informally influence others' attitudes or change others' behaviors to some extent. In some emergencies, when people are at a loss in the face of massive information, the strong appeal and appeal of public opinion leaders are even more prominent. Schools can cultivate teachers and students with high prestige and exemplary role among students into public opinion leaders, and guide public opinion through their speeches in campus forums and personal Weibo. In addition, network technology is also an effective means for schools to manage online public opinion, which is the most direct and fast. For example, monitoring, tracking and shielding IP addresses through technical means, clearing negative messages in time, automatically filtering sensitive phrases and so on.
Fifth, implement departmental linkage and clarify division of labor and cooperation. To strengthen the monitoring of online public opinion, schools should make full use of the effective power of society. In order to meet the needs of cracking down on new cyber crimes in the network era, local public security departments have set up cyber police or specialized cyber crime management agencies, equipped with specialized personnel, and used high-tech means to crack down on cyber crimes. For schools, it is necessary to actively establish a real-time linkage and cooperation mechanism with local government media units, public security departments and network management departments, clarify the division of labor, keep close contact, strengthen information communication, pay attention to online public opinion trends, strengthen the function of public opinion guidance, form a joint force, and create a civilized and healthy campus network environment.
Sixth, strengthen theoretical research and deepen publicity and education. The construction of campus network culture is a long-term and complex systematic project. Although some methods and skills can temporarily deal with sudden negative public opinion, schools should still focus on daily education and scientific research. Through multi-angle and multi-level tracking and special research, we actively explore the laws of campus network culture, connect teaching, scientific research, management and other systems, and realize mutual information exchange and information service. In addition, schools should actively build the mainstream network culture, while maintaining the ideological and intellectual nature of network construction, truly understand students' inner needs, and constantly enrich their spiritual life.