After several years of precipitation, the embryonic form of the intelligent hardware market in China has begun to appear. From the user level, products have been involved in the elderly, infants, women and children markets. But from the children's market, these products are
Functions are also different, such as education, companionship, games and so on. Robots that we can only see in science fiction movies appear in people's lives more and more frequently. On the one hand, children's ability to accept new things
Strong; On the other hand, children's needs are not as complicated as those of adults. So the field of children's robot education will be the next blue ocean! We will analyze it from the following levels;
At the user level,
Mainly to investigate whether this product is targeted, as well as the size and purchasing power of the crowd. This will directly affect the shipment of later products.
According to the results of the sixth population census in 20 10, there are more than 220 million children under the age of 14, and most of these children are what we call "after 00". Although they have no purchasing power, they are behind the scenes.
However, their parents are precisely the backbone of the post-70 s and post-80 s society. These parents not only have the necessary spending power, but also receive a better education, are more willing to accept new things, and have more colleagues than their parents.
Pay more attention to the investment in children's education. It can be seen from the children's education market and toy market that have been too large in the past two years.
Some insiders have made hundreds of billions of market forecasts for the smart toy market. With colleagues and education of 50 billion yuan, how big can the robot education market occupy? It is conceivable!
Pain point level
After determining the consumer groups, the next problem of intelligent hardware products is to accurately lock their actual needs. So can intelligent robots solve the pain points in the consumer market?
Judging from the current market, education and companion robots are two major pain points in the children's market. At present, there are 56% empty-nest families in China, and 70 million left-behind children are rewarded. Even in families living together, there is less communication between parents and children. Intelligent robots can use the network to break the boundaries of space and create a fragmented companion experience.
In terms of education, early education machines and story machine's smart products are also exposed in the market, and the educational robots created by Gewustein robots to develop children's creativity are also presented to the world. This kind of robot will greatly help children interact with adults, communicate and develop their creativity.
We can see that robots with companionship or educational function will bring great changes and help to modern families.
From the above two points of view, it is considered that intelligent robots start from children and have no market. Then the main consideration at the technical level is whether the time is ripe now.
engineering level
At present, there are many products on the market under the banner of robots, which are not strictly robots. Of course, this is not from the form of robots. Baidu Encyclopedia defines a robot as a machine that automatically performs work.
Equipment can not only accept human orders, but also run pre-programmed programs and act according to the principle programs formulated by artificial intelligence technology. Artificial intelligence is a simulation of the information process of human consciousness and thinking.
In other words, only a robot with thinking and judging ability can be regarded as a real robot.
Some insiders pointed out that voice is the way for robots to communicate with people in the future. Microsoft Xiao Na, Apple Siri and other voice assistants may confirm this. The key technology of speech communication is not speech recognition, but semantic understanding. The realization of this technology needs huge corpus support, and the differences between different languages bring greater challenges to this work.
At present, most smartphones on the market are equipped with voice assistant applications, but even the accuracy of basic recognition is difficult to accept, let alone semantic understanding based on recognition. Optimistic analysis in the industry points out that it will take at least one year for this technology to reach enough to support product-level applications.
As far as the current situation is concerned, the market prospect of robot education for children's market is still very good, but there is a certain gap with consumer products. If the capital can give financial support, it will accelerate the popularization of robot education and the environmental construction of innovative education in China.
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