First, market leaders experience the comprehensive course of business English
Content introduction:
Experiential Business English series provides learners with a brand-new way of learning, that is, learning business English through experience, and then improving their ability to use English for business communication. This series of textbooks is adapted from the series of textbooks "Market Leaders and Strong People" published by Pearson Education Publishing Group, which consists of comprehensive courses, listening and speaking courses, synchronous exercises, teachers' books and supporting audio-visual materials.
Features of the textbook: Introduce international business activities into the classroom and experience the real business world. Role-playing and case analysis deepen experiential learning, and the teaching design is rigorous, laying a solid foundation for experiential learning. Abundant teaching resources provide weak support for experiential teaching.
Comments:
As an old brand of business English, imported textbooks perfectly retain the characteristics of American applicability. Market leaders () pay attention to application, especially the case analysis of each unit, which is very conducive to experiential teaching. In addition, their articles are all from FT, which is not only concise in content, but also unable to guarantee the popularity and popularity of use. This series of textbooks is very suitable for teaching applications such as enterprise English training and counseling, enterprise English internal training and so on. Macori, the largest corporate English training and counseling company in Asia, preferred this "Comprehensive Course of Market Leaders Experiencing Business English", which is a case teaching design with MBA characteristics. The third edition just published has many improvements in the fit of use, which is very worth looking forward to.
Second, the New Cambridge Business English
Content introduction:
The Cambridge Business English Certificate (BEC) exam is a brand-new applied exam, which focuses on the English communication ability in real task environment. It is specially tailored for the vast number of business English learners, and has been recognized by many educational institutions and enterprises around the world, and is regarded as the threshold of English language ability for dropping out of exams or recruiting.
The new edition of Cambridge Business English Teachers' Book has added some contents that can't be saved due to space constraints, such as detailed teaching notes, answers to exercises, listening materials, reference for further studies, etc. It also provides highly concise, interesting and simulated learning activities, which is an ideal choice for newcomers, teachers and students in the workplace.
Comments:
This is called BEC, and there are corresponding exams. The score of the exam can represent your business English application ability, which can be said to be a very good standardized English course. Compared with the comprehensive course of business English for market leaders, it has its own characteristics and is widely used in new western countries with the goal of exam-oriented teaching. However, this textbook can be described as standardization of success or failure. As an examination book for BEC, it is certainly one of the best, but as far as enterprise English training guidance is concerned, it aims at applicability, rapidity and ineffectiveness, and its efficiency in these aspects is far less than that of market leaders, so although it is recognized as a standardized teaching material, it can only rank second.
If an energetic gentleman can remember the market leader and BEC, then business communication must be a piece of cake.
Third, exchange Cambridge international English courses.
Content introduction:
The third edition of Exchange is a partial revision of Cambridge International English Course. As one of the most popular and influential oral English courses in the world, Cambridge International English Course has promoted the transformation of traditional language learning in China and slowed down the internationalization of English teaching in China. It runs the communicative approach through the whole process of oral English technical training, emphasizes the cultivation of accuracy and fluency in "meaningful communication", and turns language learning into a pleasant experience integrating sight, listening and speaking, so it is widely welcomed by universities, English-featured schools and training and counseling institutions.
The new edition of Cambridge International English Course (3rd edition) shows the latest oral English teaching methods in the world more unilaterally. Communicative teaching method and multiple intelligences run through the whole process of language skills training, which is more suitable for cultivating teachers' communicative competence.
Comments:
This book is the best oral English training textbook on the market at present, with a gradual level, especially suitable for oral English learners in China. If teachers can participate in teaching in strict accordance with teachers' books and combined with some corresponding methods, it will have immediate effect on teachers' training and counseling. Using this set of textbooks for enterprise English training and counseling is easy to bear and effective, but it belongs to a different level from the first two sets of textbooks. It is very suitable for corporate English training and counseling in hotels, logistics and other general service industries, but when it comes to international trade, finance, foreign exchange and other industries, it has greater limitations than the cautious and complicated corporate English training and counseling, which is why such a good textbook only ranks third in comedy.
Fourthly, the touchstone of Cambridge standard English course.
brief Introduction of the content
Touchstone is a groundbreaking and innovative professional English course, which is specially designed for teenagers and adult English learners. Based on the discussion in Cambridge International North American English Corpus, this series of tutorials was compiled by Michael mccarthy, Jenny Maccarton and Helen Sandford, famous experts and authors of Cambridge University Press.
This course is divided into four levels, each level includes teachers' books (with self-taught audio CD/CD-ROM), exercise books, teachers' books, video activity books, supporting classroom listening CDs and video DVDs. One-sided coverage of English teaching needs from primary to secondary.
Touchstone, with its complex and clear teaching design, novel content, fashionable topics and rich and varied teaching materials, includes various teaching methods such as watching, listening, speaking and network interaction. Teachers' books take teachers' daily teaching needs as the starting point, and design innovative teaching schemes that are closest to teaching details. The whole course is easy to learn and widely used. It is the best American English teaching solution for college teaching and social training.
Comments:
As the name suggests, this book ranks fourth. It is also a masterpiece of Cambridge Publishing House, and reading, listening and speaking are all targeted. However, due to its rich content and variety, it is not only a high threshold for teachers who stop teaching, but also a great test for students' endurance, so it can be listed as a business teaching book comparable to that of local English departments. If the teacher is ordinary, then the value of the book cannot be developed. It is a good teaching book for teachers, but it is not suitable for Mr. Wang to study. Compared with suitable teachers with good English attainments, this book is a teaching book for enterprises that send employees to English-speaking countries to stop management and stop more business tasks. The gold content of this book is still worth it.
Five, Longman Contemporary English Curriculum Frontiers
Content introduction:
Longman Contemporary English Course (Frontier) is a comprehensive English course worth introducing. Longman Contemporary English Course is a brand-new English course jointly launched by Foreign Language Teaching and Seminar Publishing House and Longman Publishing Company from 2065438 to August 2009. This course adopts the most advanced and reasonable foreign language teaching ideas and methods, aiming at improving learners' language application ability, taking communicative function as the norm, taking situational teaching as the center and grammar as the clue, leading the trend of English as a foreign language teaching. Its authors Sarah Cunningham and Peter Moore are experienced English training teachers. In the past twenty years, they have taught English in more than a dozen countries and accumulated rich experience in English teaching. After painstaking research, they compiled this textbook, which was widely used in various countries and regions for some time. Now this textbook has become one of the famous textbooks that are deeply loved and trusted by English learners all over the world. Due to the temporary teaching practice and continuous improvement and revision in various countries, Longman Contemporary English course is one-sided, novel, advanced in teaching methods and rich in teaching materials, which is more suitable for the minds and learning rules of non-native English learners.
Comments:
Longman should be familiar with most retired people, and their characteristics are still in line with the mental and learning laws of non-native English speakers described in the introduction. This is also the secondary reason why Longman brand can temporarily occupy an important position in our English learning influence. Therefore, based on the study habits that most people have developed, enterprises can quickly accept and absorb them as training and counseling materials. The defect of this book is that it is absolutely conservative and old-fashioned, and it is not as applicable and classic as Market Leader and Cambridge. Therefore, if it is not a temporary team teaching, this textbook is rarely used. But after all, the old face is easy to recognize relatives, and it is not too much to give it the fifth place.
The intransitive verb New Cambridge Life and Business English 365
Content introduction:
"New Cambridge Life and Business English 365" series is divided into three levels, mainly for retirees. It is a set of fashionable and fragmentary business English teaching materials which integrates tasks and life. The original English version 20 19 won the ELT Book Innovation Award of British Civilization Association. If you want to stop communicating in English during the mission and often need to go out on business trips or meet guests, then this set of books is just right for you. It is a set of books that seek a balance between business, life and leisure, between grammar, vocabulary, pronunciation and professional communication methods, and between practical skills of listening, speaking, reading and writing. Each unit in the book will provide you with the most direct and vivid English knowledge in your life and business activities. This book is the first volume.
The teacher's book "New Cambridge Life and Business English 365" consists of 30 small units and 2 review units. According to the needs of expressing and practicing language skills and communication methods, 30 small units are divided into three types, each of which forms a small cycle: purple units mainly include listening, grammar and pronunciation; Blue units include listening, vocabulary in tasks and communication methods; Green units include vocabulary in social methods, reading and leisure life. Each unit is equipped with oral expression exercises, and each unit is equipped with a loose-leaf exercise. Teachers' books are mainly used in classroom teaching, and listening tapes and CDs used in classroom activities are also used in conjunction with this book.
Comments:
This book is very suitable for some retired white-collar workers and local teachers to use by themselves, and can basically cover common sentences in tasks, so it is also one of the better choices as advanced enterprise English training and counseling when the waiting value is not very high. However, its deepening is not strong. For more retired people, especially those who often use English, it is very ineffective, always using it quickly and abandoning it quickly. Therefore, this set of books is also called the most affordable and affordable set of teaching materials. As the saying goes, everything is difficult to finish. This book ranks sixth because it is easy to get started, so it has a certain value.
Seven, all-star English "all-star"
Content introduction:
The All-Star English Flat Series Textbooks are based on the All-Star Series Textbooks published in mcgraw-hill companies and combined with the English teaching practice of adult primary education in China. All-star English series adapted textbooks are more and more suitable for the actual needs of English teaching in China, which not only provides a rare good textbook for adults to learn English, but also applies to English teaching in higher vocational colleges.
The original book is a textbook specially designed to help American adults with low civilization (especially native immigrants) improve their basic English language ability. Editors are mostly teachers with many years of teaching experience. The technologies involved in the book are: 1) speech and writing technology: listening, speaking, reading and writing language technology; Basic grammar and pronunciation skills, as well as skills in using and calculating numbers; 2) Language skills in dealing with daily life: touching consumption, environmental protection, family and children's education, government and community, cooperation, application of resources and services, well-being and nutrition, interpersonal communication, learning strategies, safety, telephone communication, time and money, transportation and sightseeing, etc. 3) Phonetic technology of rest and unemployment: it touches on many aspects such as using technology, persisting in unemployment, and applying for a job.
Comments:
This is McGraw Hill's first book in China, and it was selected as the seventh because this textbook is unique in combining the differences of language civilization, which can give the employees of the trained enterprises a better sense of civilization. However, because this book is mainly aimed at foreign immigrants, it is not suitable for the current environment in China, because language learning must be combined with the environment. Teacher Wang has a good foreign language environment, so it is good to use this book. But if it is used internationally, it is somewhat lacking. Even if we do well in the blending degree of speech civilization, we still can't get rid of the dilemma that heroes are useless. This book is not suitable for self-study.
Eight. New concept English
Content introduction:
New Concept English is a world-famous English course. This edition is the only new edition of the book revised by the author himself since it was published 30 years ago.
This classic textbook provides readers with a complete and practical English learning system from beginning to end, which enables teachers to exert their potential in the four basic English skills-listening, speaking, reading and writing. The new edition retains a set of basic standards for New Concept English to become a world-famous English course, and includes the following important features.
Comments:
Like Longman, New Concept English is very famous in China, which can be said to be a very comprehensive English textbook. Because of its high comprehensiveness, more institutions use it not only to train counseling oral English, but also to train counseling exams. How high the officials have reached in publicizing and reciting new concepts. More company English training and counseling still need to strengthen employees' vocabulary. Under the careful arrangement of the editor, this book can represent the stability of vocabulary, so it is sometimes impossible but necessary to be used as a teaching material for company English training and counseling.
Nine, "Global English Course"
Press: Shanghai Language Education Press
Price: 66 yuan
Official website:
Content introduction:
Global English Course is a set of English learning materials reconstructed by the foreign teachers' club of Thomson Publishing Company. This textbook has the following four characteristics:
English knowledge learning and technical training are happily married. Grammar and vocabulary knowledge run through the book and are closely combined with pronunciation training. Part A focuses on listening and speaking, while Part B focuses on reading and writing.
Rich teaching resources. In addition to teachers' books and teachers' books, there are audio tapes, video tutorials and network resources.
Teaching and testing are integrated. Automatic test paper generation software is convenient for teachers to quickly generate various test papers and evaluate teachers' learning situation timely and accurately.
Pay attention to cross-civilization communication. Topic and situation design takes American English as the background, supplemented by globalization background, and puts English learning in the world civilized environment.
The whole course is divided into six levels (entry level and 1-5 level), which identify young and adult learners with primary to intermediate and primary English levels respectively. This course is aimed at adult training and counseling schools at all levels, and can also be used by teachers and students in universities and higher vocational colleges.
Comments:
The design of this book is very applicable, and dialogue and listening are the highlights. The only drawback is that the design of teachers' books and teachers' books is not well combined. As for the company's English training and counseling, it is simply collective teaching, unlike VIP-style one-on-one teaching. If you don't understand, you can correct it several times. Therefore, its inclusion in the company's English training and counseling materials is limited to its more applicable parts, and as for the teacher's scores and credits that are difficult to handle in this textbook, we can only use the same language as far as possible, that is, repeated communication in all Chinese or English. This book can be used as a reference book for general oral English learning.
X.longman express English course fast track
Content introduction:
Edited by Steven J Molinsky and Bill Bliss, famous American English teaching experts, it is a classic English learning course specially written for non-English speaking countries around the world. It unilaterally trains listening, speaking, reading and writing, and pays attention to improving oral ability; Guide you to practice from the most complicated daily scenes, from job interviews, receiving customers to talking with prestigious people and other ancient life themes, provide a new context for Longman Express English course, and teach you to choose topics, open topics and speak skills in expression, inquiry and response! Teach you to speak the first sentence fluently and boldly! The book "Self-study Guidance" provides learners with very rich and applicable communication and self-study materials.
Comments:
This book is constantly used as a teaching material in the oral English class in the new west, and its design and arrangement are also very interesting and applicable, and its fragmentation is relatively perfect. However, it is still an excellent book of spoken English idioms. The sentences are very authentic and suitable for self-study. It was included in the selection of English training guidance materials for companies because this book can be used as an ultra-short-term enterprise training book. This textbook is a good choice when there is insufficient objective time and it is necessary to stop the company's oral English training and counseling. Use it when appropriate, and wait until it is used up, but it is not recommended as an absolutely perfect training and counseling material. Everyone should keep an emergency skill in everything, so be prepared.