Driven by good art education policies and market demand, China's art education industry has developed rapidly. By 20 18, the market size of China art education industry has reached 1 166 billion yuan, up by 12.3% year-on-year. With the improvement of residents' living standards and urbanization rate year by year, parents in third-and fourth-tier cities in China have gradually strengthened their acceptance of art education and training, and the art education industry will continue to maintain a steady growth trend. It is estimated that by 2020, the market size of China art education market will reach about 654.38+050 billion yuan.

Online art education is the general trend.

At present, the business models of China art education market are mainly offline and online. Due to the particularity of art, offline teaching in art education industry is still the main form of industry development. At present, most of the larger offline art education institutions in China adopt the mode of direct operation+joining, and the regional central cities are mainly direct operation, while the third-and fourth-tier cities sink through the mode of joining.

In recent years, with the continuous upgrading of online education technology, scientific and technological progress has made it a general trend to require online art education of fine scenes. The online art education market is developing rapidly with the help of capital, users' willingness to consume and technology upgrading. According to the data of IT Orange, in 20 16-20 19, domestic representative online education enterprises (Yibao and Huala) all received hundreds of millions of yuan in financing, among which Yibao received 40 million dollars from investors such as Tencent and Lanchi Venture Capital in June 20 19. Looking forward to the future, with the help of capital and online education technology, China online art education industry will become the future development trend of art education industry.

—— The above data comes from the Analysis Report on Market Foresight and Investment Strategic Planning of China Education and Training Industry by Forward-looking Industry Research Institute.