201September 13, Hengshui Yingli new energy co., ltd held the signing ceremony of the agreement that Yingli group donated solar energy application products to Hengshui and Hengshui Yingli cooperated with Hengshui to build a social practice base. Secretary-General of Hengshui Municipal Committee, President of Hengshui School, researchers of Hengshui Economic Development Zone Jiu Yulin and Wang, and Deputy General Manager of Hengshui Lake Wetland Training Center Xu attended the donation ceremony on invitation. Bai Zhen, General Manager of Hengshui Yingli, Zhang Lei, Deputy General Manager and Liu Xiaoliang, Assistant General Manager attended the ceremony on behalf of Yingli Group.
20 12 On July 26th, the 85th anniversary of the founding of China People's Liberation Army, Yingli Group donated 100 solar street lamps to the Qinghai-Tibet Military Station of China People's Liberation Army, with a total value of 1 10,000 yuan. Solar energy and new energy are helpful to strengthen the army through science and technology, inject modern science and technology into the army, and expand the idea of building a modern, energy-saving and environmental-friendly camp for plateau troops.
On July 2, 20654381day, the northwest of Baoding was hit by the strongest rainstorm since 1958, and1/county (city) was affected. The flood was merciless, and people from all walks of life took active actions to care for the disaster area. On July 27th, Yingli Group held a donation ceremony of "Caring for Hometown, Loving Hometown and Building Hometown". A total donation of 6 million yuan will convey Yingli's love in the first time and tide over the difficulties with the people in the disaster area.
On the 60th anniversary of Tibet's peaceful liberation, on the morning of July 29th, the Group donated a total of100000 yuan in cash and materials to Tibet's public cultural undertakings, which was the first time that an enterprise donated100000 yuan in cash and materials to Xizang Autonomous Region's public cultural undertakings.
On July 29th, 20 1 1, the Le Kai North Street Fire Station, which was built with 60 million yuan invested by Yingli Group, was officially put into use, and the Seventh Squadron of Baoding Public Security Fire Brigade and the Combat Support Brigade were stationed on duty. This station is the first fire station funded by enterprises and integrated with photovoltaic buildings in China. Solar module is installed on all the facades in the station, and the annual power generation can reach 300,000 kWh, which has a good demonstration effect of energy saving and emission reduction.
On March 20th 11,1,Yingli Group presented 50 photovoltaic patrol bicycles to Yuhua Branch of Shijiazhuang Public Security Bureau, with a value of 654.38 million yuan, which is of exemplary significance for the police and the people to build a harmonious society, publicize low-carbon new energy for life, dress up modern cities and popularize photovoltaic products.
1 October 5th 20 1 1,1,donated 500,000 yuan to Shizhuang Street Primary School in Baoding.
201010 June 12, Yingli group donated more than 6 million yuan to Hainan, which was hit by a rare rainstorm, to support the people in the disaster area to rebuild their homes.
20 10 On April 5th, the first batch of solar power generation equipment (including 50 sets of solar street lamps and 200 solar flashlights) donated by Yingli Group to Yushu earthquake-stricken area in Qinghai arrived in Yushu earthquake-stricken area, becoming the first unit in Baoding to donate to Yushu earthquake-stricken area.
On September 13, 2008, Chairman Miao Liansheng led a team to Huining, Gansu Province to attend the launching ceremony of donating photovoltaic power station to Sanfangwu Middle School, with a total donation value of 2.329 million yuan. Yingli people make unremitting and generous contributions to the teaching assistant cause. As the then secretary of Huining County Committee often said at the donation ceremony, Yingli's donation brought more spiritual wealth to Huining than a solar photovoltaic power station.
At 9: 00 am on July 3rd, 20081,on the occasion of the 8th anniversary of the founding of the People's Liberation Army of China, Miao Liansheng, chairman of Yingli Group, led some veterans and employees of the Group to the Second Artillery Retirement Center in Baoding, bringing edible oil, fruits and other condolences to the retired veteran cadres, bringing festive greetings to everyone.
On May 3, 2008, Yingli donated110751260,000 RMB and 200 solar flashlights to the Wenchuan earthquake-stricken area in Sichuan, offering the love of Yingli people to the disaster-stricken area.
In June, 2007165438+1October, 65438+July, Yingli organized employees to donate money to poor areas in send warm, with a total donation of 2 1880 yuan. This money is used to solve the problem of girls dropping out of school in some poor areas.
On the morning of June 26th, 2007, Yingli donated RMB 200,000 to the Provincial Charity Federation in Fu You Hospital, Hebei Province, and this donation was distributed to volunteers in Hebei Province 14 working in Africa.
On June 5438+1October 65438+March, 2006, Yingli employees spontaneously donated 50,000 yuan to retired veteran cadres and poor employees.
On August 24th, 2005, to celebrate the 40th anniversary of the founding of Xizang Autonomous Region, Yingli donated 400 sets of solar power generation systems and 20 sets of solar car-mounted oxygen generators to Tibet, with a total value of 4 million yuan, which will be used to improve the production and life of people in Tibetan pastoral areas.
On May 30th, 2005, Yingli donated three sets of solar lighting systems and a batch of school supplies to Lujiaying Bridgette Primary School, Zhangji Town Central Primary School and Xishungou Primary School in Youlougou Township, Zhangjiakou City, Hebei Province.
On September 27th, 2004, Yingli donated two sets of independent solar power generation systems worth 50,000 yuan to Xinjiang Altay Military Division, and Deputy Commander Dong of Xinjiang Altay Military Division accepted the donation on behalf of the military division.
On February 27, 2003, Yingli donated two sets of solar photovoltaic power generation systems worth 200,000 yuan to the people in the disaster areas after learning about the Jiashi and Bachu earthquakes in Xinjiang, sending light to the people in the disaster areas. As a leading enterprise in photovoltaic industry, Yingli not only has unique advantages in technology, but also has unique characteristics in marketing and brand building activities. Through a series of influential sponsorship activities, including the World Cup, Yingli is the first enterprise in the industry to bring solar energy to the international stage.
20 10, Yingli realized that she was at the forefront of the photovoltaic industry. The influence and popularity of brands have become more and more important than ever. In addition to developing the market, Yingli is also looking for a stage to realize its social responsibility value. As a result, Yingli turned to the world's first sport-football.
The relationship between Yingli and football even predates the 20 10 World Cup in South Africa. As early as 2009, Yingli became attached to football, when Yingli organized and sponsored a deaf-mute football team in Hebei. This cooperation made Yingli realize that football can inspire the disadvantaged groups in society and promote the concept of green environmental protection. Nowadays, Yingli is promoting international exchanges and cooperation while promoting its own brands around the world. In 20 10, Yingli successfully sponsored the World Cup in South Africa, becoming the global official sponsor of the 20 10 World Cup in South Africa, the first renewable energy enterprise in history to sponsor the FIFA World Cup, and the first China enterprise to sponsor the event. FIFA has always called for football matches to express not only the love of fans all over the world for football, but also the love of all mankind for the earth. As one of the official sponsors of the World Cup, Yingli actively responded to this appeal of FIFA. Under the background that China football missed the World Cup, Yingli actually became the embodiment of the "China element" of the World Cup.
Yingli Energy made 64 appearances in the World Cup in South Africa. In every 90-minute competition, Yingli will have 8 minutes of rolling advertising time for stadium advertisements, highlighting Yingli's product features and emphasizing China elements. In addition, before the 20 14 World Cup in Brazil, Yingli can only find other new energy sponsors if it has no intention to continue sponsoring.
Taking advantage of Yingli's professional advantages in the field of renewable energy, Yingli photovoltaic modules are used to provide electricity to build 20 football fields for African children, which is part of the sponsorship project of the World Cup in South Africa. Yingli named it "Football moves for hope, and energy helps hope".
On June 8th, 20 1 1, Yingli announced at the International Solar Energy Technology Expo in Munich, Germany that following the 20 10 World Cup in South Africa, the company cooperated with FIFA again and became the official sponsor of the 20 14 World Cup in Brazil.
At the press conference jointly held with FIFA on the same day, Miao Liansheng, Chairman and CEO of Yingli Green Energy, said that he was very honored and proud to be the official sponsor of the World Cup again, and cooperated with FIFA in the field of new energy, hoping to make the World Cup in Brazil a more environmentally friendly World Cup.
Mr. Will, Marketing Director of FIFA, said that Yingli is very welcome to sponsor the 20 14 World Cup in Brazil. Yingli's sponsorship of the World Cup in South Africa has achieved good results, enhanced the popularity of the World Cup in China, and brought solar technology and photovoltaic products to remote areas of South Africa through the "Football for Hope" project.
The 20th World Cup will be held in Brazil from June to July in 20 14. Sponsoring the World Cup in Brazil will not only enhance the popularity of Yingli brand in Brazil, but also help Yingli brand to spread around the world. 20 1 1 At the beginning of the year, Yingli became the official senior partner of the Bundesliga powerhouse Bayern Munich. Bayern Munich is one of the most successful and famous football clubs in the world.
Sponsoring Bayern Munich has brought Yingli close to 654.38 billion fans in Germany, further expanded its brand influence and popularity in the world's largest photovoltaic market, and made Yingli's long-term partnership with Germany closer.
Yingli will provide professional support in renewable energy for Bayern Munich and jointly create a more sustainable future.
"As an international football club, Bayern Munich is honored to have sponsors from China in the field of new energy, and Yingli is a member of our Bayern Munich club family. We insist on our love for football and work hard for social responsibility and protecting our homeland. " -Karl Heinz rummenigge, President of Bayern Munich Club.
1.20 12 Yingli Cup-Bayern Munich came to China.
In July of 20 12, Yingli invited the whole team of Bayern Munich to come to China to participate in the Yingli Cup of 20 12. Bayern Munich, one of the most successful football clubs in the world, and Beijing Guoan, one of the most popular teams in China, participated in the Yingli Cup.
With the success of Yingli Cup, Yingli created another number one in the history of football and renewable energy. In addition, Yingli Cup is the first football match held by renewable energy enterprises in China in China.
Karl Heinz rummenigge said at the pre-match press conference in Beijing, "I sincerely thank Yingli for providing us with such an opportunity to come to China. As an international football club, Bayern Munich is honored to have a sponsor from the new energy field in China. Yingli is a member of our Bayern Munich club family. We cherish the opportunity to come to China to play against Beijing Guoan team, which is one of the most prestigious teams in China.
2. Yingli sponsored Bayern Charity Youth Cup 20 12.
20 12 Bayern Charity Youth Cup is an international football match for young people from different countries and cultures. This charity event gave young players from 14 to 16 a chance to show their skills on the international stage. Through the Youth Cup, many players have experienced the spirit of unity and sportsmanship.
Yingli and China Football Association (CFA) jointly sponsored Bayern Charity Youth Cup 20 12. This provides opportunities for young athletes in China to participate in the competition.
20 12 In late March, the qualifiers were held in Tianjin (North China) and Hainan (South China) respectively. The most talented football teenagers in five cities were finally selected to go to Germany to represent their motherland in the final of Bayern Charity Youth Cup.
The final will be held in Allianz Stadium on May 24th. Five juvenile teams aged from 14 to 16 had a wonderful contest in front of about 800 small audiences. Teams compete in a round robin for 20 minutes at a time. In the end, Italy won the championship with the goal difference advantage, and China, German and Indian ranked third to fifth. On August 20 1 1, Yingli became the first official renewable energy partner to sponsor the American Football Association.
During the three-year sponsorship period, Yingli will not only expand its brand influence in the United States, but also jointly plan a series of charity activities called Yingli PASS with the American Football Association. Yinglitong aims to provide solar energy for sports centers in low-income communities in the United States.