Nokia is committed to the long-term development in China and has become the best partner. With innovative technology, Nokia's position as a leading supplier of mobile communication systems and terminals and broadband network equipment in China has been continuously consolidated. Nokia is the largest exporter of mobile communication industry in China. China is also one of Nokia's important production and R&D bases in the world. Nokia has 6 R&D institutions and 4 production bases in China, with offices all over the country and more than 6,000 employees.
Since 1950s, Nokia has established trade relations with China. 1985 Nokia opened its first office in Beijing and started its initial development stage in China. In the mid-1990s, Nokia established a joint venture in China to realize localized production, and gradually developed into the main production base of Nokia in the world. In the new century, Nokia is deeply involved in the development of China's information industry by strengthening close cooperation with China in the latest communication technology, and is committed to developing China into a global talent base for Nokia.
the number one in China
2005
65438+February, China Mobile Communications, Motorola and Nokia jointly launched the "Green Box Environmental Protection Plan-Joint Action for Recycling Abandoned Mobile Phones and Accessories" in Beijing.
165438+ 10, the Nokia "All Mobile Life 2006" conference was held in Beijing. Nokia's latest mobile devices, technologies, services and solutions were fully displayed at the meeting.
On June+10, 5438, China Putian signed a joint venture with Nokia to jointly develop and produce 3G mobile communication network products and solutions.
In September, the groundbreaking ceremony of Nokia Innovation Software Park was held in Hangzhou, and the strategic cooperation between Nokia and Zhejiang reached a new level.
In August, Nokia Chengdu R&D Center was established, Sichuan Telecom-Nokia Value-added Service Application Center was unveiled at the same time, and Nokia signed cooperation agreements with Sichuan Telecom, University of Electronic Science and Technology of China and Chengdu Digital Entertainment Software Park.
In July, Nokia and Hubei Wuhan Fangu Electronic Technology Co., Ltd. signed an international procurement strategic cooperation agreement, and the localization strategy was improved day by day.
In June, Nokia actively supported the "Long March to Help Students" charity activity and used technology to convey love.
In May, the first phase of Starnet Industrial Park was expanded, and the signing ceremony of the second phase was held in Beijing.
In February, Nokia China celebrated its 20th anniversary.
654381October 4th, the merger of four productive joint ventures was completed, and Nokia Capital Communications Co., Ltd. was established.
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2004
Nokia launched the first GSM folding mobile phone Nokia 7200.
Guangdong Mobile and Nokia jointly launched the "Push-to-Talk over Wireless" service.
Nokia China launched a volunteer activity to donate school supplies for primary and secondary school students in Tibet. This activity has been highly valued by company leaders and received positive responses from employees and partners in dozens of offices across the country.
Nokia sponsored the "International Diving Champion Tour" and presented 30 Nokia 6600 mobile phones to divers who went to Athens, wishing them "to gather their dreams and create more glories" at the Olympic Games.
Nokia launched the "Nokia Smart and Brave Club" in 22 universities across the country, including Hong Kong and Taiwan, to educate and advocate college students to establish a correct outlook on life, improve their overall quality, and enter the society in a healthy body and full of vitality.
In May, Homa, Chairman and CEO of Nokia? Ollila visited China and announced the expansion of Nokia R&D in China.
In April, the first Nokia Asia-Pacific integrated distribution center responsible for the logistics operation of network products settled in Suzhou Industrial Park. The establishment of the center indicates that China has become an important part of Nokia's global logistics and supply chain.
Since June 1, Nokia has won the first place in the overall mobile phone market in China.
2003
Nokia announced that it will integrate its four productive joint ventures in China.
Nokia has set up a new business development center in the Asia-Pacific region, an enterprise innovation institution in Shanghai.
Nokia launched 15 mobile phone products in China and won the first place in GSM mobile phone market in China.
Nokia 3650, the first video mobile phone to shoot short videos in China market, was launched.
Nokia 6 108 launched the first product of its "Wonderful Pen" series.
Introduced the first music mobile phone Nokia 3300.
Introduced the first CDMA 1X mobile phone Nokia 2280, using Nokia's own CDMA chip.
Nokia signed an agreement with Huawei to authorize the other party to use WCDMA related patents, including manufacturing and selling WCDMA infrastructure on a global scale.
Nokia signed an 800 MHZ TETRA IP digital trunking communication network contract with Tianjin Public Security Bureau. This is the first TETRA IP network in China and the largest public safety TETRA project in Chinese mainland.
Nokia cooperates with Beijing Zheng Tong Network Communication Co., Ltd. to build Beijing wireless government network.
Nokia cooperated with Hainan Mobile to build a GSM mobile network in Xisha, extending the network coverage of China Mobile to the southernmost tip of the motherland.
Hutchison 3G Hong Kong and Nokia jointly deployed the core network equipment of its 3G WCDMA network.
2002
Nokia and China Mobile signed a memorandum of cooperation in the field of mobile data applications. The specific cooperation content of the memorandum will involve 3G-oriented data services, such as multimedia messaging service (MMS) and location-based service (LBS).
Nokia and Fujian Mobile successfully sent the first GPRS-based multimedia message in China on the whole network by using Nokia 7650 mobile phone.
Hong Kong CSL Company chose Nokia multimedia message service Solution to launch the first multimedia message service in Asia.
Nokia and the leading operators in China have successfully completed the roaming and interconnection of the first multimedia message service (MMS) based on GPRS network in Asia.
Nokia opened the first 3G WCDMA packet data telephone in China based on 3GPP R99 200 1 standard through its 3G commercial network and dual-mode terminal on the experimental network in Beijing, China.
Nokia launched Nokia 36 10 for the Asia-Pacific market, which is the first product designed and developed by Nokia Product Development Center.
Nokia D500 multi-service access platform became the first approved next-generation broadband access product in China.
Nokia launched the Nokia 7650, which is the first image mobile phone with a built-in digital camera in the domestic market.
Nokia Hangzhou R&D Center officially opened, and worked closely with local R&D partners in 3G R&D. ..
Nokia and ZTE successfully completed the interoperability test (IOT) of WCDMA system based on 3GPP R99 in March 2002 in Beijing.
200 1
200 1 Nokia's exports from China exceeded 2.5 billion euros, and it continued to maintain its position as the largest exporter in the industry.
Nokia took the lead in signing a memorandum with China Mobile to jointly support an open mobile framework and ensure a complete global mobile service market.
Starnet (International) Industrial Park, the first world-class high-tech industrial base established by Nokia in China, announced its opening.
Nokia and China Network Group jointly launched mature products based on broadband network for the first time.
Nokia, Fujian Mobile and Shaanxi Mobile took the lead in deploying Nokia's innovative location service solution in China.
Nokia released the first full-featured mobile phone designed for China.
Nokia took the lead in passing the 800MHzTETRA equipment model approval test of the Ministry of Information Industry. Nokia and Hubei Quantong Telecom Co., Ltd. opened the first officially operated 800MHz TETRA system test network in China.
Nokia has become the only manufacturer that can provide the world's smallest and most advanced TETRA terminal-THR 850 and TETRA system with Chinese function.
Nokia and Fujian Mobile cooperated in Quanzhou, Fujian to build the first multimedia message service trial network in China, and successfully sent the first multimedia message on the current network.
2000
The world's first GPRS network compatible with the latest commercial standards was launched in China.
China's first large-capacity I-series switch system settled in Fuzhou.
Signed the first commercial WAP contract in China.
Signed the first WAP service based on GPRS in China and even in the world.
Take the lead in introducing IP and WAP technologies into digital trunking system.
Nokia D50e is the first DSLAM product in China to obtain the certificate of network access from the Ministry of Information Industry.
1999
The first WAP mobile phone Nokia 7 1 10 was launched in China.
Cooperate to establish the first domestic next-generation Internet Ipv6 experimental network.
Providing Taiwan Province Province with the first GPRS network in Asia.
Cooperate to establish WCDMA experimental network.
1998
Signed the first dual-frequency network contract in China.
China Telecom's first wireless data suite was launched in Chinese.
Take the lead in introducing Chinese input technology for mobile phones.
1997
Delivered the first GSM 1800 network in China.
1996
Provide China with the first international roaming network.
Connect the first GSM 1800 VoIP phone in China.
Nokia 8 1 10, the first mobile phone to support short messages in simplified and traditional Chinese.
1995
Connect the first wireless data telephone in China.
Establish the first joint venture for mass production of GSM system equipment.
1994
Connect the first GSM phone in China.
1993
Take the lead in launching GSM mobile phones in China.
199 1
Providing the first GSM network in Asia for CSL Telecom.
With the advent of the era of knowledge economy, high-tech industries have played an increasingly significant role in promoting economic development, and all countries in the world regard high-tech and related industries as a powerful means of international competition. As a developing country, it is necessary for China to actively develop high-tech industries to promote economic quality growth, which is also an important choice of cross-century development strategy. Venture capital is an effective way to develop high technology. Most of them set foot in high technology because it can form barriers for other competitors to enter the market, thus making venture capital get high returns.
Venture capital enterprises collect a large number of investment suggestions or business suggestions every year. Because there is usually no or little public information about venture capital companies with capital, and venture capital companies are usually unfamiliar or unfamiliar with venture enterprises, this serious lack of information and asymmetry makes it necessary for venture enterprises to conduct extensive, in-depth and careful investigation and screening of investment suggestions. As a result, only 1% can be invested finally. Generally speaking, what venture capitalists want to see is that the right entrepreneurs have the right technology at the right time, exist or can create the right market, and ultimately bring rich returns. Therefore, venture capitalists need to establish a reasonable evaluation system to evaluate the selected projects. Venture capital project evaluation is a multi-stage screening process for the evaluated projects under the conditions of limited manpower, limited time and asymmetric information. Many people will apply to venture capitalists for investment, but there are not necessarily many good projects, which need to be screened and evaluated. Establishing a scientific and reasonable evaluation index system is the premise of venture capital evaluation. Facing different industries, the standards of risk assessment are different. Now let's make a preliminary discussion on the IT industry.
It includes a wide range of defense, such as telephone, mobile phone and other communication tools, computers, televisions and other things that can provide information in time and effectively. With the continuous improvement of people's living standards, the demand for information is getting higher and higher, and the demand is also growing. It is not enough to rely solely on flying pigeons to pass books and people to fly. Therefore, many people have put forward a series of ideas about this. After gradual practice, it makes it much more convenient for us to send and receive information now than before. Having a good idea is half the battle, which is correct, but if you don't put it into practice, it is also a daydream and a waste of time. Just like the IT industry, there is usually a lot of room for imagination, but in fact there are not many real successes. There are many reasons here. I think the main reason is that I didn't find a suitable venture capital company and didn't put my ideas or products into the market in time. If entrepreneurs don't understand the evaluation criteria of venture capital companies, it will be very unfavorable to them. In view of this situation, let's make an analysis.
Think of the Internet as a new product. Venture capital companies also have their specific standards. Here are some standards I have compiled.
Table 1 IT project evaluation index system:
Primary standard, secondary standard and tertiary standard.
Company management ability, human resource elements, efficiency, structure, enthusiasm, staff composition and overall quality.
Integrity of management team, innovative consciousness, experience and knowledge of IT industry, long-term development concept and IT management experience.
The operating mechanism of the company: the subjectivity of the company's cultural concept, the encouragement of culture and the cultural atmosphere.
Rationality, scientificity, enforceability and binding force of the management system
Coordination, relative stability and authority of organizational structure strategy
Rationality of equity relationship in legal system, standardization of governance structure, role of independent directors, legal knowledge related to mergers and acquisitions.
The company's operating results evaluate the growth, profitability, efficiency and safety of capital operation ability.
Social contribution rate, accumulation rate, popularity and reputation of social image
Website traffic, recognition rate, attraction, competitiveness, novelty, information update speed, advertising attraction, hardware equipment upgrade, network bandwidth.
Macro-environmental evaluation of social humanities, public psychology research, economic development and related policies.
Development, prosperity and revival of related industries
Attractiveness, rationality and credibility of business plan
The most important thing for venture capitalists to evaluate startups is the management team, which is most obvious in the IT industry. There have been many studies on the importance of management team and a series of evaluation criteria at home and abroad, so I won't elaborate here. But one difference between IT industry and other industries is that it develops very fast, so its requirements for managers should emphasize extraordinary innovation ability and courage. IT industry is a new industry, the most important thing in this industry is its technology, and the carrier of technology is people, which requires venture capitalists to evaluate not only the management team, but also the company. At present, what network companies need most is talents with comprehensive quality. Venture capitalists should also consider the quality of the company's technical developers when evaluating network companies. The update speed and development speed of IT industry are obvious to all. If it wants to gain a foothold in the fierce market competition, it must have its own novelty and uniqueness. In layman's terms, it must have enough charm to attract netizens and have relevant services to retain old "customers" (that is, people who have logged into this website), so that these customers will not be lost. This requires the company's system analysts, senior programmers and so on. There must be innovation, good creativity, and enough ability to make a website that can retain netizens.
While developing our own customers, we should also pay attention to market factors. The market is a very uncertain factor, especially in the IT industry. Whether your website is popular or not may only depend on people's temporary interest, but it doesn't mean that we are powerless to the market. For example, a survey on Internet use shows that about half of Spaniards in the United States have used the Internet, and 665,438+0% of them said that they surf the Internet every day. So what is their purpose of surfing the Internet? More than half of Hispanics in the United States believe that the Internet has improved their lives-52% believe that the Internet has improved their contact with their families and 58% believe that the Internet has improved their contact with their friends. 37% people think that the Internet facilitates their shopping, while 465,438+0% people think that online resources can produce more effective medical care data survey. From the above survey, we can know that people surf the Internet for two purposes: entertainment and information search. 765,438+0% people go online to find information about leisure activities such as books and movies, and many people also look for information about health care, employment and housing. China has a similar survey. Analysys Network Research Company conducted a survey on websites frequently visited by netizens in Beijing, Shanghai and Guangzhou. According to the survey, Internet users in the three cities mainly focus on searching information and browsing news. In view of the above information, the design of the website should take into account people's psychology and needs, and of course, it should also take into account the differences between different regions and genders. Like the research company Analysys mentioned just now, male netizens in Shanghai are more keen on browsing news and downloading software. Male netizens in Beijing pay more attention to online chatting and games than those in Guangzhou and Shanghai. The online activities of female netizens in Guangzhou are more concentrated, and the proportion of female netizens in Beijing participating in online chat and BBS ranks first among the three cities. The uncertainty of the market is sometimes an obstacle to the development of the company, but if it is used well, it is also an opportunity for the development of the new company.
Another very important aspect is the management level of the company. We can measure the management level of a company from the aspects of the binding, perfection and scientificity of the management system and the implementation of the management system. However, as an IT industry, its own characteristics determine that the company's management system should not be too rigid, but should have its own characteristics and flexibility. Let's not talk about Bill Gates' current management ability, but I think his loose management at the beginning of his business has enabled every programmer to exert his potential, which is already very good. If a company wants to be different, it must have its own characteristics, which is not only reflected in the webpage, but also in the management mode.
In addition, venture capitalists also attach great importance to the evaluation of their own risk factors. The uncertainty of market factors is a huge risk faced by entrepreneurs. How entrepreneurs view this factor and how to deal with it are all great aspects that venture capitalists consider. Of course, risk factors also include many aspects, such as technology, finance, management and so on. While seeing these internal factors, we should also pay attention to the national policies and regulations on the IT industry. The introduction of a law that is beneficial to IT or network industry can often make network companies develop rapidly, but we should also see its disadvantages.
As a new thing, venture capital still has many shortcomings in theoretical research and implementation, so there are also many shortcomings in China's current evaluation system, such as the unsystematic evaluation of venture entrepreneurs, the lack of analysis and evaluation of the environment, and the lack of professional evaluation institutions. Venture capital companies only evaluate venture companies in the way they think is right, and the standards here are controversial. Insufficient attention is paid to the quality evaluation of invested enterprises (especially entrepreneurs), and there is a lack of evaluation of the investment environment of venture capital projects, and there is a lack of professional venture capital evaluation institutions and intermediary organizations. However, with the continuous development and improvement of venture capital in China, its evaluation, especially the evaluation of the emerging industry of network industry, will get more attention and improvement, and its development prospect will be brighter and brighter!