In the past 10 years, there has been an "undercurrent" in the fields of science and technology and the Internet. This force is not only the promoter of new technology, but also the changer of business model. It is big data. According to the forecast of International Data Corporation, the data world has grown to 440 million bytes. If such a huge amount of information is stored in Apple's tablet ipad, the thickness of the superimposed ipad can reach 2/3 of that from the earth to distance to the moon, which indicates that we have entered the era of big data.
When it comes to the era of big data, we have to mention IBM, Hewlett-Packard, Teradata, Oracle Bone Inscriptions and other companies that have pushed us into the era of big data. They took advantage of the superior resources of the big data analysis platform to take the lead in digging deep into the big data market and become a veritable big data leader in the pre-Internet era. But with the development of intelligence, these leaders are likely to be subverted, and the subversives who subvert them are likely to come from intelligent manufacturing enterprises that lead the trend of Industry 4.0.
In 20 15, Ma Yun said at the opening ceremony of Guiyang International Big Data Industry Expo and Guiyang Summit in the era of global big data that the future manufacturing industry will not only manufacture products, but also the machines manufactured by the manufacturing industry in the future must be able to think, talk and communicate, and all the manufacturing industries in the future will become terminal enterprises of the Internet and big data. "The future manufacturing industry does not want oil, and the biggest energy source for the future manufacturing industry is data."
In other words, the future competitors of big data companies such as IBM and Hewlett-Packard are most likely to come from smart manufacturing companies. As Ma Yun said, under the trend of intelligent development, intelligent manufacturing enterprises are likely to give birth to the second kind of big data companies. They have the opportunity to become the largest big data company in the future by relying on the whole process management of intelligent terminal data, intelligent transaction data and intelligent R&D and manufacturing data. In this regard, the intelligent manufacturing enterprises of home appliances in the whole industry chain represented by Changhong are the most optimistic.
It is understood that Changhong's product line covers TVs, refrigerators, air conditioners, washing machines and smart city products. , is one of the home appliance enterprises with the longest product line. This industrial advantage, coupled with its control over the core components and downstream services of home appliances such as upstream compressors and sensors, constitutes Changhong's inherent advantage in becoming a big data enterprise, and also becomes the basic framework for Changhong's transformation into a big data enterprise: namely, "intelligent terminal data+intelligent transaction data+intelligent R&D and manufacturing data".
It is understood that Changhong is currently building an "intelligent trading platform", "intelligent manufacturing platform" and "intelligent R&D platform" around this basic framework. Through the construction of these three platforms, Changhong can realize the whole chain data from customers to supply chain to manufacturing and service, making it possible to truly "customer-centric" operation mode, especially the intelligent terminal data, which can directly insight into the needs of consumers.
With the advancement of intelligent strategy, Changhong has also set up a powerful "cloud service center" to support the intelligent application of terminal hardware. Through the intelligent terminal "sensor", the related content is mined, analyzed, processed and pushed by big data, and an ecological circle of "user-mobile terminal-intelligent device-cloud platform" is constructed to realize the interaction and cooperation between people, end to end and people and society. Consumers can better get personalized with Changhong's big data.
However, Changhong's big data dream is not only to provide intelligent terminal products, but also to realize the digitalization of the enterprise's own operations. Changhong also hopes to provide more big data services and become a "smart manufacturing+data service" company. Under such a goal, in July this year, Changhong began to formally enter the field of smart communities, opening a new model of smart communities. Based on Changhong IPP framework, even non-Changhong brand smart terminals can access the smart community platform. At present, consumers can formally experience smart property, smart health, smart entertainment, smart education and other services on this platform.
In fact, as early as 20 13, Changhong put forward an intelligent strategy with "intelligence, networking and collaboration" as the core. In the direction of intelligence, the intelligence of existing terminal products will be strengthened; In the direction of networking, we began to establish a big data industry chain based on cloud computing, cooperated with broadband capital to establish Sichuan Hongyun Venture Capital, and carried out strategic cooperation with Sichuan Telecom in the fields of triple play, Internet of Things, big data and cloud computing.
June 20 13, Sichuan changhong also established the cloud service division of the company. In August of the same year, it also established the first big data competitiveness analysis center in Greater China with IBM, Pactera Technologies Co., Ltd. and Mianyang Science and Technology Zone Management Committee. Under this system, Changhong has also built a big data team and established a set of user standards based on Changhong's whole system, including 1 1 attribute classification and 584 label dimensions, which no terminal enterprise can do so far.
In the opinion of industry experts, Changhong has not brought an impact to home appliance enterprises, but a subversion of business philosophy. Compared with new and old peers such as LeTV and Skyworth, Changhong's big data strategy is obviously much more ambitious. Changhong's brand-new business model based on big data is intended to absorb the terminals of other companies for our use, and data creates value, instead of simply selling products, but providing intelligent data services with people as the core. This is not only unmatched by emerging Internet companies, but also beyond the reach of other home appliance companies.
The above is what Bian Xiao shared with you about home appliance enterprises becoming the largest big data enterprises in the future. For more information, you can pay attention to Global Ivy and share more dry goods.