The People's Government of Xizang Autonomous Region stated that in Shannan, Tibet, there is no need to use Tibetan in advertisements. However, since Tibetan is the official language of Tibet, the use of Tibetan can facilitate the local Tibetan people to identify and understand advertising information, and at the same time help to maintain and inherit Tibetan language and culture. In addition, Tibetan is also widely used in tourism, culture, education and other fields, so advertisements in these fields can attract more target audiences.

Shannan City, known as "Yalong River" in history, is a prefecture-level city under the jurisdiction of Xizang Autonomous Region. It is located in the middle and lower reaches of the Yarlung Zangbo River south of Gangdise Mountain and Nyainqentanglha Mountain on the Qinghai-Tibet Plateau. It is one of the birthplaces of ancient Tibetan civilization. It is said that the combination of monkeys and hooligans has produced Tibetan land with a long history and splendid culture.