Among the "Young Pioneering Models" recommended by the Central Committee of the Communist Youth League, there are Wang Xiaochuan, CEO of sogou Company, and Dai Kebin, founder and CEO of Hunting Network ... Among them, a college student entrepreneur is particularly eye-catching, and he is Zheng Wencheng, founder and CEO of Haifeng Education.
Haifeng Education was established in April, 20 10, with the original intention of "practicing efficient tutoring with the help of Internet technology". Today, as the leading brand of 1 to 1 in primary and secondary schools, Haifeng Education has more than 5 million registered users. As of July this year, Haifeng Education has received several rounds of investment, and the C round of financing exceeded 654.38 billion US dollars.
Talking about his own entrepreneurial experience, Zheng Wen Cheng said: "My understanding of entrepreneurship is that I am not satisfied with the status quo, have my own ideas, look at uncertainty with a hug attitude, not a fear attitude, and actively strive to do something that can create and change world values."
"Only entrepreneurship can make me full of passion."
Eight years ago, Zheng Wencheng, a junior at Fudan University, made an unexpected decision and started a business.
That year, Zheng Wencheng went to the University of California, Berkeley for an exchange study. The Silicon Valley near the university became his haunt. There, Zheng Wencheng met many outstanding talents, especially some young entrepreneurs. The unique views of these entrepreneurs on career planning gave him the idea of starting a business for the first time.
One month before returning to China, Zheng Wencheng spent only $65,438+0,500 to travel to more than 30 states in the United States. Along the way, he has no external dependence, relies entirely on his own planning, and even often encounters many unplanned things and has to make adjustments independently.
Along the way, Zheng Wencheng saw something completely different from the path chosen by ordinary people, and deeply felt that doing academic work or living a nine-to-five life was not what he wanted.
"My own personality and ability are more suitable for entrepreneurship, and only entrepreneurship can make me full of passion." Zheng Wencheng made an important choice in his life.
However, Zheng Wencheng decided to start his own business, but he didn't do it blindly. Before starting a business, he spent several months observing and found that there were not many industries for college students to start businesses. Once, while chatting with several classmates, Zheng Wencheng suddenly "jumped out" with an entrepreneurial inspiration-self-enrollment.
Since childhood, Zheng Wencheng has achieved excellent results and is a "model student" in the eyes of teachers, classmates and parents. As a result, he became the "beneficiary" of independent enrollment in universities. However, for many senior three students and their parents, self-enrollment is still a new thing, and some people are eagerly looking forward to it.
Offline education will always be "ants eat cakes"
From April, 2065438 to April, 2000, Zheng Wencheng held a number of public welfare lectures in the school, specifically to answer questions for senior three students who intend to enter famous universities through independent enrollment. His lectures focused on his own learning and growth experience and related experiences and feelings of self-enrollment, which benefited students and parents a lot, and the lectures offered were almost full.
At first, almost all the people who came to attend the class were Shanghai natives; Later, students and parents from Jiangsu, Zhejiang and even Beijing came to study. Gradually, many parents offered to pay for the follow-up counseling, which further clarified the direction of Zheng Wencheng's entrepreneurship.
In this way, Zheng Wencheng embarked on the road of self-employment, focusing on self-enrollment written test, interview counseling and training. As for the name "sea breeze", it means to bring a fresh breath to the relatively boring education market. Its English name "Hyphen" is also taken from the homonym of "sea breeze". With the meaning of "connector", it conveys the vision of becoming a bridge between universities and high schools, so that "experienced people" can provide more help to students.
Accurate entrepreneurial orientation makes Zheng Wencheng's entrepreneurial road very smooth. Soon, Haifeng education has developed from a simple offline independent enrollment counseling to an all-round institution to help junior and senior high school students solve all their learning problems. However, in the face of the continuous growth of business scale, Zheng Wencheng clearly realized that offline education has always been a pattern of "ants eat cakes", and its future development will be subject to many restrictions.
The initial intention of starting a business is to create a different model.
In 20 14, when "the first year of internet in China" came, Zheng Wencheng once again made an unexpected decision to close all offline teaching points and independently develop an online one-to-one teaching platform.
At that time, Zheng Wencheng was under great pressure. However, the more unknown and challenging things are, the more they can inspire his fighting spirit.
In the past four years, Haifeng Education has invested hundreds of millions of yuan to develop the "intelligent+realistic" dual-engine teaching mode. After continuous R&D investment and optimized accumulation, Haifeng Education has not only formed a three-dimensional knowledge slicing system covering all regions of the country, but also made a significant breakthrough in the combination of teachers and technology.
A set of data may intuitively illustrate the attraction of the "smart+real person" dual-engine model to parents: the peak number of students attending classes on the platform is nearly 65,438+10,000, the growth rate of freshmen is over 50%, and the complaint rate of courses is lower than 1%. In the last two years,12,000 students have successfully entered famous universities in China.
Four years ago, when K 12 online teaching and training was transformed, Haifeng Education began to build an online intelligent teaching center. In the first half of this year, the industry-leading first AI landing application system "Cape of Good Hope" was made public. Science and technology drive is becoming a key factor for the continuous development and growth of Haifeng education.
Looking back on his own entrepreneurial experience, Zheng Wencheng said frankly: "For entrepreneurs, it is a very critical issue not to forget your initiative. This initial intention can be many things, such as: why did you choose the road of starting a business, and what kind of lifestyle did you choose? But in essence, the initial intention of starting a business should be that you want to create some different models for the world and society. "
In fact, Zheng Wencheng created a unique teaching model for China education with his own actions. For this reason, in 20 17, he was listed on the list of "30 elites under the age of 30" and "emerging entrepreneurs under the age of 30 in 20 17" by Forbes China. Today, Zheng Wencheng was rated as a "model of young entrepreneurs" by the Central Committee of the Communist Youth League.