1, official website version of applet: corporate culture display
This is a bit like corporate websites and mobile APP pages, which display company profiles and culture in an intuitive way, so that users can have a simple understanding of the company as soon as they open it, which can achieve the purpose of promotion.
2. membership management system applet: Expand more interactive functions.
Training institutions will carry out membership management for paid students, and they can enjoy the rights of membership. Now we can develop an education and training applet and a membership management system, so that paying members can watch all courses directly, while non-paying members can only watch free courses, extending more interactive functions and private circles. Members can also be managed in a unified way, and enterprises can avoid the extra cost of building membership management system.
3. Community applet: interactive platform
In the era of PC Internet, the familiar community model can be completely realized in the form of small programs. Coupled with the high-frequency use of WeChat, it can also meet the strong demand of a certain group in the community. For example, members can comment on courses and training institutions, so that freshmen can communicate again, and they can also play a role in supervising and managing training institutions, so that what training institutions do badly can be improved in time, and at the same time, students can trust the institutions more.
4. Online Q&A
You can develop an online Q&A section. Training institutions generally receive many questions from students. You can answer students' questions in time through this function, and realize paid questions and answers, online consultation and other products through small programs. It is also very imaginative, just like online consultation on the web page.
5. Improve the customer experience
For example, some of our usual CRM, ERP and other systems can be open to parents or students, such as application progress. It may be difficult for them to download an app, but it is much more convenient to get the information they need through small programs.
At present, more and more educational enterprises and institutions from all walks of life are involved. At present, the market scale of small programs is still expanding rapidly. After the education and training industry has developed the WeChat applet, it can promote the applet through the official WeChat account, nearby shops, code scanning and friend recommendation, especially after the association between the official WeChat account and the applet is strengthened.
No matter in which period of Internet development, all kinds of education and training institutions have always been evergreen trees in the business model. Similarly, with the development of the industry, there are more and more training institutions in the market, and the competition between them is becoming more and more fierce.
Nowadays, small programs have become a propaganda means for education and training enterprises, and education and training institutions and enterprises should not ignore its powerful role. If they make good use of small programs, they will bring more students to education and training institutions.