Facing the craze of running classes at the beginning of starting a business, Wang Guoxin didn't follow suit. He knows very well in his heart that it is absolutely impossible to complete the educational dream that has plagued him for many years by short-term opportunism. Therefore, at the beginning of his business, he gave Jingcheng a very clear position: based on children's amateur education, he never followed the fashion to run classes, but kept his feet on the ground and adhered to the direction of quality education; By establishing famous course brand, famous teacher brand and management brand, we will build quality brand and finally gather into "sincerity" brand.
In the early 1990s, after the reform and opening up, there was a huge market for children's English education in China. It is gratifying that Wang Guoxin has grasped this potential market with foresight, initiated the teaching mode of "amateur training and formal education" for children's English, and set off an upsurge of children's English learning in Beijing.
Under the advocacy of Wang Guoxin, we sincerely established the idea of quality education with honesty education as the core, that is, according to the characteristics of children's physical and mental development, we should create an entertaining and inspiring classroom teaching atmosphere, carry out vivid and flexible extracurricular practice activities, and strive to make all children who receive honesty education experience the happiness of learning, creation and success, and finally make them change from "passive learning" to "active learning" and "active learning"
Sincere teaching methods and teaching atmosphere make children like sincere courses at once. Some students said, "This is the happiness I have never had in my class for several years!" " "Some students are sick and have a high fever. Infusion in the hospital during the day, clamoring for sincere classes at night. They don't want to miss the opportunity to attend sincere courses. Some parents said: "My child has participated in three classes in good faith. For three years, rain or shine, they have never missed class. We hardly have any rest days. It seems too hard for others, but the children are all willing and interested in learning. Children have no burden, so we parents won't feel hard. "Sincerely established educational concepts have laid a good foundation for the sustainable development of children's amateur quality education.
Under the guidance of Wang Guoxin's thought of quality education, almost all the courses offered by Sincerity have no precedent, but we strive to realize the above-mentioned "three transformations" in strict accordance with the characteristics of children's physical and mental development. After creating the teaching mode of "amateur training and formal education" for children's English, Wang Guoxin has broadened the field of children's quality education in line with the market demand, and introduced non-English subjects that embody the characteristics of quality education, such as children's thinking ability training, children's expression ability training and children's philosophy, which are envied by peers and praised by parents. Intelligent discipline is a unique discipline, and it is also the crystallization of sincerely developing the wisdom of famous teachers. All courses are novel in conception and unique in design. They are based on children's existing knowledge level, and avoid the simple repetition of school textbook knowledge. They focus on cultivating children's ability and improving their quality.
It is to create a brand as the supreme positioning that sincerely strengthens the concept of brand management and is not influenced by short-term class management behavior. Since 18, Jingcheng Culture School has always kept in mind the purpose of "teaching quality first, school reputation first, social benefit first" and built a well-known "Jingcheng" brand in the society. The prestigious Beijing North Asia Assets Appraisal Co., Ltd. strictly evaluates that the value of the core brand of "Beijing" is as high as 2 billion yuan.