Initial stage of promotion
In the initial stage of promotion, we should choose a wide range of media types. Campus billboards, campus fence advertisements, light boxes and other outdoor media have a long delivery cycle, and their advertising impact cycle is also long. In the initial stage of brand promotion, we can expand the scope of communication by combining long-term and short-term effects to help brands quickly occupy the living space of consumers and improve brand awareness.
Mid-promotion period
By the middle stage of promotion, the brand has become a household name on campus, and the focus of campus advertising during this period is to maintain brand loyalty and strengthen brand reputation. We can choose different types of campus media in the iconic scenes such as canteen, sports ground and dormitory to realize the diversified combination of campus advertisements. In addition, you can also try to do marketing promotion of campus activities.
Late promotion period
In the later stage of promotion, short-term media can be reduced, brand exposure can be maintained through long-term media, and consumers' attention can be continuously attracted. For example, advertisements such as campus bulletin board advertisements, playground fences, and campus desk stickers have a long delivery period and low cost.
Summary:
In order to choose outdoor media reasonably and find resources related to target consumers under the condition of limited advertising budget, professional campus advertising platform is essential, such as proofreading results. Advertisers can easily find advertising resources suitable for you in major universities across the country, which provides a lot of convenience for advertisers.