Liu Shuang graduated from the Music Education Department of Qiqihar University. After graduation, she should naturally become a music teacher. However, because she loved Korean culture since childhood and was influenced by the family business, she did not choose to be a teacher directly after graduating from college, but first came to Shanghai to try to start her own business. In March 2008, Liu Shuang opened a retail store specializing in Korean daily necessities, which was intended as a transition before finding a suitable job. Unexpectedly, this road, as soon as it came down, entered another life trajectory.
From giving up to getting used to it.
Although Liu Shuang was born into a businessman's family, his family has always followed a more traditional business model, so when Liu Shuang started his business in 2008, he explored it entirely by himself. In the initial stage, she encountered many difficulties such as capital, marketing and personnel management, which made her confused and wanted to give up the small business she founded. But she was so strong by nature that she finally chose to stick to it. Through personal efforts and continuous learning, in 2009, the store management gradually gained benefits, the business also gradually expanded, and the mode of operation also changed from a single retail to a variety of wholesale and franchise.
20 13, self-owned brand Yuan Haner was established. Subsequently, Yuan Haner's franchise stores in Liu Shuang opened in Shanghai, Hubei, Heilongjiang, Jiangsu and other cities.
When opening the first store, Liu Shuang participated in the whole operation, including product display and store operation. Every day, she puts a lot of energy into it and tries hard to find out, finally getting the store operation on the right track. The successive opening of Yuan Haner's franchise stores in Korea Life Museum made her feel that her persistence in the past six years was not in vain, and her own business methods were also reflected.
Liu Shuang often shares some experiences with his employees: if something can't be completed, it depends largely on whether he can persist, otherwise he is not a qualified entrepreneur. Next is the management of self-mentality. Although a negative and positive difference is only between one thought, it is this difference that determines the final result.