Cross-cultural communication usually refers to the communicative behavior between people with different cultural backgrounds. Cultural differences are caused by different regions, races and other factors, so cross-cultural communication may occur internationally or between different cultural groups.

Cross-cultural communication is the top priority of cross-cultural management. Cultural management is one of the important problems faced by modern enterprises. Effective communication is the starting point of cross-cultural enterprise management. Cross-cultural communication provides a method to interpret strange culture, organically combines the understanding of culture with the analysis of specific cross-cultural communication problems, and provides students with a solid theoretical foundation.