Apple's preferential education policy has reduced the burden of educating users about the corresponding product prices to a certain extent, and can also be regarded as a promotion policy to attract more users to join the Apple camp and cultivate the habit of using Apple products. ? Educational concessions have a long history, and the other is an annual return-to-school concession for students, school staff and others, which is usually held in the school season from August to September. The content is generally to buy a Mac or iPad Pro to send Beats headphones, and the recent back-to-school discount can also be superimposed on the original education discount price.

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In terms of preferential strength, different products are different. In addition to education discounts, Apple also offers back-to-school discounts every year. Although these two preferential policies are mainly aimed at student groups, there are still differences. Educational concessions and student concessions are relatively fixed preferential policies, which have a long history; The back-to-school discount has a certain period of time, usually before and after the start of each semester. In addition, these two offers can be superimposed, and it is basically the case to buy an Apple notebook and send headphones at a discount.