market analysis
It can be briefly expounded from four aspects: product market, differentiation, competition and audience. It will be more convincing if there are detailed data to support it, such as the current sales situation, who mainly buys it, and the purchase ratio.
activity theme
The theme of the activity must be concise, clear and attractive. To make an inappropriate analogy, the theme of the event is equivalent to the signboard of a shop, which is the key to attracting customers. Generally speaking, it is necessary to highlight the selling points of activities, such as free participation, gifts, lottery and so on. Tell the customer clearly what this activity is about and why I should participate.
Activity purpose
Generally speaking, online activities are nothing more than two purposes, one is to increase sales and the other is to enhance brand awareness. However, there is a key point between the two, and it is necessary to grasp the main idea to design the details of the whole activity in order to achieve the effect of the activity.
I-word duration
That is, the time of activities, online activities can not be too long, which will affect users' interest in participation, generally speaking, it can not exceed 1 month.
movable platform
The choice of activity platform is very important, which determines the way and final effect of the activity. For the time being, the activity platform is divided into its own platform and mass platform.