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[2] Xiong Aihua, Xing. Study on the Sensitivity of Regional Brand Development to Resource Endowment [J]. China Population, Resources and Environment, 20 17, (04): 167- 176.

[3] Wang Wei. The application of integrated marketing model in mobile communication brand strategy [J]. Communication World, 20 17, (06): 142.

[4] Zheng. Brand precision marketing paradigm in the era of big data [J]. Audio-visual, 20 17, (03): 175- 176.

[5] Han Yudong, Zhao Ruiqi. A Comparative Study on the Dimensions of Brand Positioning and Brand Image in China Automobile Market —— An Empirical Study Based on MDS and Bell Model [J]. Industrial Technical Economy, 20 17, (03): 20-27.

[6], Guo, Sun Yue, Qi Yishan. Integrated Marketing Communication Strategy of Xuzhou Urban Tourism [J]. Cooperative Economy and Technology, 20 17, (05):131-kloc-0/32.

[7] Li Yuxiu. A Study on the Brand Marketing Strategy of the "Belt and Road" Node Cities —— Taking Quanzhou as an Example [J]. Science and Technology and Industry, 20 17, (02): 4-8.

[8] Yang Fang, Wang Yang and Li Lizhou. Brand Marketing Strategy of Generation E under the Background of Social Media [J]. Brand Research, 20 17, (0 1): 77-8 1+95.

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Long Fang. Analysis of the brand marketing strategy of Chinese retail enterprises from overseas tourists [J]. Jiangsu Business Theory, 20 17, (02): 17- 19+24.

Zhang Zhengyan. Reflections on the Marketing Strategy of Chinese Leather Enterprises [J]. Western Leather, 20 17, (03): 15- 17.

[12] Han Ying, Chen Huisong. The promotion of microfilm marketing to brand marketing [J]. China Management Informatization, 20 17, (04): 78-79.

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[16] He Liu. Study on the Brand Marketing Strategy of Small and Medium-sized Enterprises in China [J]. Jiangsu Science and Technology Information, 20 17, (04): 3-4.

Liu Dongyang. Product marketing strategy of township enterprises from the perspective of homesickness economy —— Taking F Company in Luoning County, Henan Province as an example [J]. Advertising Grand View (Theoretical Edition), 20 17, (0 1): 60-66.

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[20] Yan Yan. On brand positioning in marketing [J]. Knowledge economy, 20 17, (04): 63-64.

[2 1] Fei Zhangfeng, Ye Jinfeng. Research on the Driving Factors of Customer Perceived Value from the Perspective of Brand APP Marketing [J]. Time Finance, 20 17, (03): 187- 188.

[22] Li Gengheng. On the independent brand marketing strategy of cross-border e-commerce enterprises [J]. Modern Commerce, 20 17, (03): 89-90.

[23] He Xuan Bing. Analysis of brand marketing strategy of New Balance China market [J]. Modern Commerce, 20 17, (03):112.

[24] Shang Liwei. On the Importance of English in the Construction of International Tea Culture Tourism Zone [J]. Fujian Tea, 20 17, (0 1): 202-203.

[25] Long Juan. Reflections on the sales channels of tea production enterprises [J]. Fujian Tea, 20 17, (0 1): 57-58.

26 Salina. Problems and Countermeasures in Brand Marketing of Tea Enterprises [J]. Fujian Tea, 20 17, (0 1): 66-67.

[27] Chen Siping. Analysis of brand marketing strategy in new media environment [J]. News Research Herald, 20 17, (02): 77.

[28] Yang Fangling. On the strategic positioning of campus cultural marketing in brand building of higher vocational education [J]. Manager, 20 17, (03): 236.

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[30] Bren. On brand trust and marketing management of oil sales enterprises [J]. Research on modern state-owned enterprises, 20 17, (02): 43.

Wang Zhan, Fan Feng. Research on the development trend and marketing strategy of virtual brand community under the social and economic background [J]. Southeast Communication, 20 17, (0 1): 94-97.

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[33] Sun Zhenjuan. Study on the Present Situation and Countermeasures of Dairy Marketing Development in Heilongjiang Province [J]. Commercial Economy, 20 17, (0 1): 7-8.

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40 Shang Yan. Analysis of brand marketing communication strategies of traditional enterprises in the new media era [J]. Modernization of shopping malls, 20 17, (0 1): 73-74.

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[42] Liang Huijiao. On the promotion and publicity of designer brands from the media network [J]. Popular Literature and Art, 20 17, (0 1): 270.

43 Chen Hongmei. Study on Marketing Communication Mode of University Enterprises [J]. Literary Life (Art China), 20 17, (01):134-135.

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45 Wu Jia. On micro-film advertising marketing [J]. Guide to Journalism Research, 20 17, (0 1): 269.

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47 Zhang Jing. Discussion on Advertising Brand Marketing Based on Weibo Model [J]. Guide to News Research, 20 17, (0 1): 264-265.

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Chen Hao. Research on the design of domestic brand women's down jacket based on online sales [D]. Donghua University, 20 17.

52 Jin Zhixun. Explore the optimization and integration of silk scarf art design and brand display [D]. Donghua University, 20 17.

[53] Liu Yuehui's research on the influence of online clothing brand interactive marketing on consumers' purchase intention [D]. Donghua University, 20 17.

54. Zhang Zehua. Analysis of experience design method of clothing brand in experience economy environment [D]. Beijing Institute of Fashion Technology, 20 17.

55 Li Meimei. Research on Communication Strategy of Luxury Brand Art Exhibition [D]. Beijing Institute of Fashion Technology, 20 17.

56. Guo Chao. A Study on Microfilm Advertisement of Luxury Brands Based on Film Semiotics [D]. Beijing Institute of Fashion Technology, 20 17.

[57] Qin. Research on public relations communication strategy of mobile phone Baidu APP [D]. Zhengzhou university, 20 17.

58.chen. Research on Integrated Marketing Communication Strategy of Luxury Children's Wear Brand [D]. Beijing Institute of Fashion Technology, 20 17.

[59] Qiao Shuang. Research on Marketing Strategy of Commercial Press in the Digital Age [D]. Beijing Institute of Printing, 20 17.

Wang Yuan. Research on Integrated Marketing Communication of Local High-end Women's Wear Brands [D]. Beijing Institute of Fashion Technology, 20 17.

[6 1] Zong Tingting. Research on the influence of customized men's wear experience marketing on customers' purchase intention [D]. Beijing Institute of Fashion Technology, 20 17.

Chen Fangyi. Study on the influence of experiential marketing strategy on sportswear brand image [D]. Beijing Institute of Fashion Technology, 20 17.

Zheng Guohua. Research on the Influence of Graphic Elements of Print Advertisement on Clothing Brand Image [D]. Beijing Institute of Fashion Technology, 20 17.