Science and education channel pursues "educational character, scientific accomplishment and cultural taste", pursues truth, goodness and beauty, advocates exploration and innovation, and advocates social civilization, which is the window for the audience to acquire knowledge, cultivate sentiment and enhance aesthetic taste.
The science and education channel has more than 20 fixed columns, such as approaching science, green space, history of science, fantasy, exploration, people, lecture room and so on. At the same time, every weekend, various special programs will be launched for different themes.
The science and education channel of CCTV has rich professional characteristics, reasonable channel arrangement and rich knowledge. This channel can explore and practice hard, give play to the influence and guidance of the national TV media, undertake the task of promoting mainstream values, and become a national TV channel that the audience loves.
The science and education channel of CCTV always takes "educational character, scientific literacy and cultural taste" as the core concept, rejects vulgar entertainment programs, enhances the overall image of the channel, and fully meets the audience's demand for knowledge, opinions and ideas. CCTV Science and Education Channel does not stick to the "three products" positioning, but attracts audiences with high-quality programs.