In Tik Tok, there is a saying that "Tik Tok has 15 sliding screens and 50 educational advertisements". According to the data of Xinbang College, the number of Tik Tok education advertisers increased by 325% per month, and the consumption of information flow advertisements increased by 762% per month. It can be seen how suitable the education industry is to operate Tik Tok. When wealthy tycoons have moved to Tik Tok to start spending money on enrollment promotion, as an ordinary educational institution, how can they operate their Tik Tok accounts besides advertising?

Step one? Find the right customer location

First of all, think about the purpose of doing this account. Is it for enrollment, brand promotion or other purposes? Only when this step is figured out can the whole operation process be smooth. For example, is this main account operated as a company account or as a teacher? Different purposes, different choices.

Then there is the renovation of the account. What is the name of the registered account, LOGO and avatar? How to write the introduction? These are all based on the purpose of the account. For example, I want to promote the image of the organization, so I will choose the LOGO of the organization when I register, and I will write out the advantages of the organization with as few words as possible. If what I want is enrollment and drainage, then the introduction or other places should try to reflect the contact information.

Finally, we should have a general plan for the overall tone of the account. For example, do we only talk about dry goods or reflect the team atmosphere? Is it based on people or knowledge? Having a unified tone is more advantageous than sending everything to one account.

Step two? Shoot the production content

Under the principle of account positioning, simply plan what needs to be filmed. I really don't know what to shoot. Here are some simple methods for reference only:

1. Investigate the heat of the whole platform.

What content is easy to fire on the whole platform? Which forms are more popular? What are the novel ideas?

2. Observe the content of peer big V..

Colleagues already have predecessors who have done better. What do they mainly do? Can I learn from the relevant forms and topics?

3. Ask for suggestions from all teams.

Three heads are better than one, and together they may come up with many good ideas.

After planning the shooting content, we will encounter more realistic problems, such as how to edit the soundtrack and so on. For AE used by great gods, Pr is not mentioned here. Daily use of these video editing software can meet more than 90% of the demand.

1. Quick fire. Aauto Quicker's official mobile phone editing software can change the sound, insert music in segments, add filters, slow motion and so on. , and the function is more complete, and it is easier to use.

2. Cut and show. The mobile phone software released this year, the filter is very beautiful and easy to use.

3. edit it quickly. This is a computer-side editing software, which can remove the opening and closing credits. Personally, I think it's easier to use.

Step three? Expand the influence of communication

The content is ready and needs to be uploaded to Tik Tok. First of all, you can find a better time to upload it. Try to choose the most active time period for users to publish, such as noon 12- 13, evening 18- 19, and evening 2 1-22.

There are not so many users in the new account, so you can create an account matrix by yourself, with a main account and other sub-accounts, and the sub-accounts are responsible for comments, likes and other drainage behaviors. It is up to them to operate the account in the early stage.