Brain hole problem: a new Pad, the purchase price is 3000, and the price is 1800. Q: How to make money?

Above, I only talked about a small exercise in the business model class of Autumn Orange Business School, which was the core content of Professor Guo Bin of Zhejiang University for the first half day.

The basis of business is market economy, the basic behavior of market economy is transaction, and the essence of transaction is value exchange. Therefore, we can summarize all business models in the following sentence:

Who will provide what value, how to turn it into income, and what business processes will be used to support the first two.

So it is divided into three parts: income, process and value.

First of all, the most common-whoever enjoys pays. In this case, customers and end users overlap as the same natural person or class B entity.

Then, all kinds of products on the Internet are very common-third party pays, customers and end users are separated, and the people who pay are different from those who enjoy them. As the saying goes, "wool comes from pigs."

Then, product separation, also known as "razor mode", is divided into the following categories.

Host and accessories, such as blades and printer cartridges. The abstraction behind this is that high-priced low-frequency is free, and low-priced high-frequency is paid.

Flow payment and cash payment, such as restaurant specials, free trial of software. Contrary to the above, the abstraction behind it is-low price and high frequency are free, and high price and low frequency are paid.

Products and services are separated, hardware is free, and services are charged, such as pre-curing installation fees and telephone charges. This article can refer to my previous article, the reclassification of large products: product service system, which belongs to product orientation to use orientation.

Finally, time is separated and regarded as a dimension.

For example, installment payment has financial attributes.

To sum up, if you think a product is free, it is probably because you haven't seen the whole picture. In time, it may be to circle users for free first, and then harvest; In space, it may be used as a drainage fund to pave the way for other commodities.

Add an extra related sentence:

Many times, the product charge is obviously lower than the value, which may also be due to the following two reasons:

1. As a threshold charge, it is only to filter customers and reduce service costs (pay more attention to quality users and don't spend energy on wool parties).

2. Return the price difference directly to customers as marketing expenses, provided that CLTV (customer life cycle value) >; price difference

All kinds of processes are essentially aimed at reducing costs and improving efficiency.

De-intermediation->; Direct selling and disintermediation, the Internet is born with the characteristics of direct supply and demand and disintermediation, such as "XXXXX, no middleman makes the difference".

Intensive (factory)->; It should be efficient and large-scale, such as the central kitchen of catering and the teaching and research room of online education.

Share-> as a platform, neither the supplier nor the demander provide it by themselves, such as airbnb.

Outsourcing/crowdsourcing-> Some tasks are loosely cooperative. From the earliest wiki to the present, many enterprises have begun to buy various third-party services to reduce the number of employees.

O2O—& gt； Two o's complement/dislocation realize efficiency, such as box horse fresh life. Because of the data, you can "accurately" open a store (pre-warehouse), and with the rule of 3 kilometers and 30 minutes, you can realize terminal distribution without cold chain and reduce costs.

The value here must be the perspective of the user.

Differentiation-> differentiation is from the point of view of users, not from the point of view of products (for example, the technology behind it is different). For example, the leaked version of Quanyou is different from the official version (picture quality, etc.). ), and the disclosure itself can change from a mistake to a marketing behavior.

Cost-effectiveness ratio-> for the mid-range products to be implemented (neither high-end nor low-end), it is necessary to find the value anchor points and benchmark products familiar to users, such as Netease YEATION (doubt? )-quasi-high-end quality, quasi-low-end price.

Long tail demand-> what was not supplied before can be supplied now. The most classic books, such as books sold by Amazon, were originally in bookstores, so you can't buy many minority books.

Social value->; This refers to the psychological cognition that users think it has social value. In the early iPhone, as the saying goes, "X tax is installed", and all kinds of luxury goods have similar premiums.

Time value->; For example, make up the fragmentation time that the user did not use originally; Another example is to use a product "in advance" and pay extra.

Above, let's review this sentence:

There are about five common routines for each keyword, and there are more than one permutation and combination of 100, which is enough for you to carefully consider what you are doing and whether there is anything you can set, over.

Iamsujie, the former product manager of Ali, wrote that everyone is a product manager, and Taobao products have been a product manager for ten years. Now he is an entrepreneur and the founding partner of Liangcang Incubator.