I used to do marketing planning for educational websites. Let's talk about my suggestions based on my own work experience.

1. Distribute leaflets to students and parents at the school gate (if necessary) and distribute them in crowded areas such as communities, supermarkets and shopping malls. 2. Hold a seminar-style marketing meeting, invite nominal experts, scholars, consultants and officials to give lectures and sell products by the way. In the early stage, newspapers, leaflets, text messages and other means were used for bombing propaganda to inform the activities.

3. Newspaper soft articles and column-style educational lectures can be combined with products to talk about learning, life, parents' education and teenagers' psychology. , with hard advertising.

TV program is similar to newspaper, but the effect is more intuitive. Interviews and expert lectures can be broadcast once a week or twice a week on a regular basis for indirect promotion and advertising.

5. Place outdoor advertising billboards, banners and posters around schools and large communities in various forms.

6. Cooperate with various cram schools, exchange customer information, recommend customers and distribute leaflets to each other. 7. Cooperate with college students, student unions and other organizations to recruit part-time salespeople by using the opportunity of hiring college students to distribute leaflets. Many counseling centers and undergraduate tutors can directly contact the target consumers, and the sales potential should not be underestimated. When I am a tutor, I will distribute leaflets, introduce products and earn some commission.

8. Engage in joint promotion with brands or storefronts such as household appliances, books, electronic products and stationery, and engage in activities together for mutual benefit and sales promotion. 9. Establish multi-channels to seek cooperation with book sellers, electronic product agents and stationery stores. Establish a multi-level and multi-domain distribution channel of 10. Go into the supermarket but not into the supermarket. Find an exit, put a table, find two people and hand out leaflets. Very useful. Now many real estate developers buy houses in this way, using educators, teachers and staff of the Education Bureau to find' like-minded' partners. You got it? 12. At the beginning of my enrollment, I thought about printing advertising information directly on the curriculum and transcripts and distributing it to students free of charge. Later, it was rejected, and the school certainly did not allow it. Finally, I thought of a good way to play while traveling: students printed tens of thousands of small holiday safety rules before the winter and summer vacations and sent them to all parents, which wrote some precautions during the students' holidays and how parents should take care of their children and get along with each other, and the effect was very ideal; You can also sponsor several schools and give each classroom a map of China. Of course, product information is indispensable. 12 suggestion, for reference, I hope it will help you.