In the field of graphic design art, the most influential, academic and oldest design is poster advertising design. Poster advertising design has the most basic elements of visual communication design, that is, based on graphic expression, reflecting the artistic level of the times and the personal style characteristics of designers.
Successful poster works are based on graphic visual language, which embodies the designer's spiritual wisdom and aesthetic thought.
Design strategies and expression methods that should be followed in poster creation.
1, with a clear theme
Every poster always has a specific content and theme, so the graphic language should also be combined with this theme and must not be expressed at will. Instead, we should choose a suitable starting point on the basis of rational analysis and creatively express our thoughts with unique visual elements.
This poster is designed for the graduation design exhibition of the Institute of Modern Art. There is a bird's nest under the poster, and there are some eggs in the bird's nest that have not yet hatched. The Bird's Nest represents the big family of the school, and the eggs that are about to hatch represent our graduating students. The expression of words and numbers is concise and clear at a glance.
2. Strong visual impact
Advertising posters are usually set outdoors, and the advertising effect is closely related to whether the works can attract the attention of viewers. A work with strong visual impact will make people stop and pay attention to the content of the work patiently, thus leaving a deep impression and endless aftertaste.
This poster uses black and white contrast colors to make the whole poster look more calm, while the font uses bright blue to highlight the theme, making the whole design more lively and less boring.
3. Rich cultural connotation
An excellent poster design can not only successfully convey the theme, but also has a certain cultural connotation. Only in this way can it communicate with the viewer emotionally and spiritually, thus reaching a higher level.
The bird's nest and the eggs about to hatch at the bottom of this poster represent the school and the graduating students. In the embrace of the big family of school, we are pregnant with growth, and the school has brought us a lot of care and taught us how to grow. Eggs that break out of their shells represent students who are about to graduate, leaving the big family of the school and stepping into the society alone to face all the challenges.
Design is a step-by-step process, and only by continuous practice and summary can we make great progress. Through this advertising poster design course, I have a deeper understanding of poster design.
How to make a poster of PS graduation design exhibition How to make a poster of PS graduation design exhibition with pictures? It is usually used for making posters and printing. When we do some design, the most commonly used software is ps software, which is mainly used for vector diagram design. So what is the function of ps software? Through this training course, I believe you will know something about ai making logo. This time, in this course, we will teach us how to design ai to make signs. We can use an ordinary blank canvas and then draw two pictures, namely: (1) Using the rectangle tool, we draw the central area of the image; (2) Then draw other planes and dim objects. We draw these two pictures with the same rectangle. (3) For splicing, we can also draw different shapes with circular tools. This is made of rectangular tools in ps. (4) Continue to use the circular cutter. Here we use the color of the school emblem and set it. The background is also set to black, and then we draw the text.
From what aspects do we do a good job in poster design? We all say that design is an art, which is presented and displayed in front of people through various artistic means. The commercial poster design also expresses the special effects of the poster through various design techniques, such as graphic design.
Art of binding and design
Graphics should include illustrations and auxiliary graphics to help and beautify the article. Illustrations should pay more attention to text and size, and auxiliary graphics should consider the role of setting off and beautifying.
Font design
How boring a poster design without words is. The special design of characters has been paid more and more attention in art design and has become an important topic in modern art design. At the same time, it also shows that having the knowledge and accomplishment of calligraphy art plays an important role in the development of design intelligence. It also shows that the application prospect of calligraphy art in modern design is broad. In modern design, whether it's packaging, decoration, signs, books, posters, advertisements or environmental design, we can learn from the expression forms of word art and broaden the field of modern design. I also used text design in this graduation project. When the poster design is expressed in a special artistic font, it will inevitably show its own commodity value in some way.
colourway
In the ever-changing color world, people feel rich colors visually, which can be divided into primary colors, intermediate colors and composite colors, but as far as color system is concerned, it can be divided into two categories: achromatic color system and colored color system. Color element is the most basic attribute of color, the basis of studying color and the most important concept. Tone, lightness and purity are called the elements of color. They are the basis of studying color. The color tone of the picture will deeply affect the impression of the picture works to the audience, so color design plays a certain role in the early planning of the works.