1. is conducive to promoting the construction of new socialist countryside and realizing the strategic goal of new socialist countryside.

In the new period, the party and the government put forward the strategic goal of building a new socialist countryside. The construction of new socialist countryside is a systematic project involving rural economy, politics, society and culture, and farmers are the main body of new rural construction. First of all, it can improve farmers' political participation and sense of political responsibility, improve their democratic political consciousness, enhance their legal concept and promote the political construction of new countryside; Secondly, it can improve the enthusiasm of farmers, ensure the socialist direction of new rural economic construction, ensure the implementation and implementation of relevant economic policies of the party and the state in rural areas, and accelerate the economic construction of new rural areas; Thirdly, it is conducive to advocating the new trend of healthy civilization in rural areas, cultivating farmers' socialist beliefs, enabling farmers to develop good moral behavior and laying a solid foundation for the cultural construction of new countryside.

2. It is conducive to promoting social and economic development and building a harmonious socialist society.

Since the reform and opening up, the rural economy has developed greatly, and the living standards of farmers have been greatly improved. However, due to the limitation of the household registration system, the artificial dual structure of urban and rural areas has existed for a long time, and the urban-rural development is extremely unbalanced, and the gap between urban and rural areas is getting bigger and bigger with the passage of time. In addition, in the period of social transformation, the changes of farmers' thoughts have intensified, the contradiction between urban and rural areas has become prominent, and the disharmony factors in rural areas have increased rapidly. Therefore, strengthening ideological and political education in rural areas, improving farmers' ideological and moral quality and helping farmers to change their wrong and backward ideas are of great significance for alleviating the contradiction between urban and rural areas, stabilizing rural economic and social development and building a harmonious socialist society.

Second, the current ideological and political education in rural areas the main problems

1. Rural ideological and political education team construction lags behind, lacking a high-quality education team.

As the leader of rural ideological and political education, the quality of rural ideological and political education team directly affects the creation of a new situation of rural ideological and political education. For a long time, rural ideological and political education has not been paid enough attention, and there is no special leading institution for rural ideological and political education, which leads to the long-term failure to supplement and update the rural ideological and political education team. Rural ideological and political educators in China are mainly township cadres and village cadres, lacking full-time staff, which also affects the educational effect. In addition, as the main body of rural ideological and political education, rural grassroots cadres have relatively low education level and limited theoretical level. In addition, they have not received special ideological and political education and training, so it is difficult to answer all kinds of ideological questions raised by farmers and can not meet their needs for economic, cultural and legal knowledge.

2. The content of rural ideological and political education is outdated and lacks persuasiveness and appeal.

The quality of rural ideological and political education content setting is directly related to the realization of rural ideological and political education goals and the smooth completion of educational tasks. With the deepening of rural reform and opening up in China, farmers' lives and thoughts have undergone profound changes. Rural ideological and political education must take farmers as the starting point and the foothold, and choose the content of ideological and political education according to farmers' ideological cognition and actual characteristics, combined with the new problems, new situations and new changes in the work of agriculture, rural areas and farmers. At present, the content of rural ideological and political education is outdated and lacks a sense of the times. Ideological and political education in rural areas should not only instill pure theoretical things such as "building a harmonious socialist society" and "strengthening the construction of a new socialist countryside", but also convey new ideas to the countryside in time and listen to farmers' opinions and suggestions in time.

3. The methods and approaches of rural ideological and political education are single, which is difficult to meet the requirements of the times.

The backward methods and single approach of ideological and political education in rural areas have long been the focus of attention. Some rural ideological and political educators simply follow the traditional working methods and tend to hold one-way meetings, read reports and recite articles. This formalism divorced from reality cannot flexibly publicize the party's principles, policies and lines in rural areas. Building a new socialist countryside requires rural ideological and political educators to emancipate their minds and keep pace with the times. However, in practical work, the working methods of educators are obviously monotonous and lagging behind. When they encounter problems, they will not innovate educational methods, but will only take simple and rude imperative or compulsory measures to solve them. This not only does not conform to the new era form, but also is not conducive to the development of rural ideological and political education. On the contrary, it will expand contradictions and bring extremely passive situation and adverse effects to all work.

4. Farmers' own quality is low and their level of understanding is limited.

With the in-depth development of rural reform and opening up, the overall quality of farmers has been improved, but the quality of farmers themselves is still difficult to meet the requirements of the times. First of all, there is a lack of democratic legal awareness. Most farmers don't care much about the country's major policies, have a weak legal concept, and don't know how to use the law to safeguard their legitimate rights and interests. Secondly, the ideological and moral quality has seriously declined. In the period of social transformation, because the new ideological and moral concepts adapted to the socialist market economy have not yet been established, decadent ideological and moral concepts have taken advantage of it, and money worship, hedonism and extreme individualism have risen in rural areas. Traditional fine ideological and moral concepts such as honesty and trustworthiness, diligence and thrift, respect for the elderly and love for the young, diligence and courage have gradually faded. Finally, the scientific and cultural quality is low. China's rural cultural environment is backward, the rural education strength is insufficient, the education popularization rate is low, and the education level is not high, which makes it difficult for farmers to get rid of the shackles of traditional backward concepts and establish a healthy modern life concept.

Third, strengthen ideological and political education in rural areas.

1. Strengthen team building and build a high-quality education team.

The ideological and political education team in rural areas is the foundation of the Party's work in rural areas and the leading force for the implementation of the Party's principles, policies and lines in rural areas. All levels and departments should pay more attention to rural ideological and political education, and take measures to strengthen the construction of rural ideological and political education team while paying close attention to economic construction. Under the new situation, it is necessary to increase the capital investment in the construction of rural ideological and political education teams and do a good job in the planning, education and training of rural ideological and political education teams. First of all, strengthen the vocational skills training for rural ideological and political educators and improve their political theory literacy and professional ability; Secondly, optimize the selection procedure and select a group of people with excellent political quality, good ideological and moral quality, profound cultural literacy, solid professional knowledge and strong practical work ability to enrich the ideological and political education team in rural areas; Finally, strengthen the organization and management of rural ideological and political education team, so as to love, benefit and empower the people.

2. Innovate the content of education and improve the attraction and appeal of education.

Innovating educational content is the core issue of rural ideological and political education. First, we should take improving the ideological and moral level of grassroots cadres and farmers as the starting point and promoting the healthy and stable development of rural economy and society as the foothold, and constantly innovate the content of ideological and political education. Second, carry out mental health education. Due to the low scientific and cultural quality of farmers and the influence of traditional backward concepts in rural areas, they often vent their psychological pressure in extreme ways when facing psychological burden and mental pressure. Strengthening their mental health education is conducive to guiding them to solve their psychological difficulties in the right way. Third, carry out innovation and honesty education, situation and policy education, vocational skills education and so on. Rural ideological and political education should constantly adapt to the new requirements, enrich and improve the relevant educational content that meets the requirements of the times, and achieve the purpose of improving the attraction and appeal of rural ideological and political education.

3. Adapt to the requirements of the times and innovate the methods and approaches of rural ideological and political education.

Ideological and political education in rural areas must analyze specific problems and innovate educational methods and approaches in time. First of all, to innovate the methods and approaches of ideological and political education in rural areas, we should strengthen the construction of grass-roots party organizations and give play to the vanguard and exemplary role of party member cadres. Educators should pay attention to their words and deeds in daily life, truly embody their advanced nature, and play their exemplary role in rural ideological and political education. Secondly, the broad masses of cadres in party member should go deep into the grassroots and the masses, "visit the people's feelings, help the people to be rich, and protect the people's safety" to help farmers solve their most concerned, most direct and most realistic interests. Finally, we should give full play to the public opinion-oriented role of the mass media, timely convey all kinds of information that farmers need, become a platform for farmers to communicate freely, and promote their all-round development. At the same time, we should strengthen the management and maintenance of rural networks, expand the working dimension of rural ideological and political education and improve the effectiveness of rural ideological and political education by using the characteristics of wide network coverage, fast communication speed and large amount of information.

4. Improve farmers' own quality and realize the effective embedding of rural ideological and political education.

First of all, strengthen the education of democracy and legal system for farmers. Strengthen farmers' democratic consciousness and legal consciousness, guide farmers to express their reasonable democratic demands, and safeguard their legitimate rights with correct methods; Stimulate the enthusiasm of farmers to participate in grassroots democratic political activities and improve their ability to participate in democratic political construction. Secondly, strengthen the ideological and moral education for farmers. Through traditional moral education, farmers can form correct values, cultural psychology and national habits. Guide farmers to establish socialist moral standards, improve their moral standards, form a positive social trend in rural areas, help farmers establish a healthy lifestyle and civilized life interest, and form a new look of new society, new countryside and new farmers. Finally, strengthen scientific and cultural education. Strengthening the education of farmers' cultural knowledge and improving their ability to distinguish right from wrong will help promote the modernization of agriculture and rural areas.