K 12 education Baidu marketing platform crowd analysis (data analysis mainly comes from Baidu search big data and Baidu stargazing disk) K 12 is mainly adopted by North American countries such as the United States and Canada. K 12 or K- 12 is the abbreviation of kindergarten Throughwelfthgrade, which refers to the period from kindergarten (generally 5-6 years old) to 12 grade (generally 17- 18 years old), namely It is widely used to refer to basic education. Simply put, K 12 is similar to our domestic' nine-year compulsory education'. K 12 education is the key stage of children's growth, and off-campus training has become the standard of education. So where are the people who need K 12? With the increasing demand of subject learning, entrance examination is still the core learning and training purpose of K 12 students. K 12 Specialty at Different Stages &; The needs of interest cultivation are different. There is a significant demand for off-campus training in junior and senior high schools, especially in senior high schools. Primary schools attach importance to Chinese, mathematics and English training; Junior high school has increased new scientific training needs such as physics and chemistry; Senior high school focuses on strengthening the test-oriented training needs of mathematics and physics; Quality training needs are concentrated in the primary school stage. Primary school students pay the most attention to physical fitness, followed by art and calligraphy; Junior high school students began to strengthen programming skills training; High school focuses on dance and other art test training; One: geographical distribution; 1. Guangdong, Shandong, Henan, Sichuan, Zhejiang, Hebei and other major education provinces have great demand for off-campus training due to fierce competition; 2. Although Beijing, Shanghai and Jiangsu have relatively high enrollment rates, they also have high training needs due to the elite training mode; 3. Tianjin has a high enrollment rate and relatively low training demand, which belongs to the training mode of free education; Second, the distribution of people; 1. Mom is the core decision-making crowd of K 12, accounting for 62%; After 2.80 and 85, there are two decision-making groups, K 12, accounting for more than 50% in total. After 3.90, it also became the main decision-making crowd of K 12, accounting for 2 1%. Third: equipment distribution; 1.K 12 people's demand is concentrated on the mobile side, accounting for about 80%, and the mobile side is more concentrated in the evening and weekends; 2. The demand expression on the PC side is still stable, accounting for about 20%, and the PC side is mostly an office scene, mainly based on working hours; Fourth, the priority of colleges and universities in choosing key points; 1. Discipline training: brand, teaching mode (1 right 1), word of mouth, courses and geographical location; 2. Interest training: geographical location, brand understanding, price, extensive training institutions and word of mouth;