Innovation and entrepreneurship refers to entrepreneurial activities based on one or more innovations in technology innovation, product innovation, brand innovation, service innovation, business model innovation, management innovation, organization innovation, market innovation and channel innovation. Innovation is the characteristic of innovation and entrepreneurship, and entrepreneurship is the goal of innovation and entrepreneurship. The following is my plan template about innovation and entrepreneurship, please refer to it.

The first part fill in the requirements

First of all, the cover format

The team can design the concept of the company's products or services as a LOGO pattern and put it on the homepage, but it needs to leave enough space to arrange the following contents:

1, company name (proposed or built)

2. Technical field

3. Representative

Step 4 call

Second, fill in the instructions

1. All the questions listed in this business plan are to ensure an objective, in-depth and detailed understanding of the participating teams and business projects during the expert review process. Please fill in the relevant questions in the business plan in detail according to the template format of the plan.

2. Each participating team selects and determines the appropriate Chinese name of the enterprise to be declared according to the specific conditions of the declared project. For the established enterprise, please fill in the name of the enterprise approved by the administrative department for industry and commerce.

3. Each team should choose the following technical fields according to the specific situation of the declared project:

(1) Equipment manufacturing and mechanical energy; (2) Agriculture, forestry, animal husbandry and related categories; (3) Biology, medicine and food; (4) Chemical technology and environmental science; (5) new materials; (6) Electronic information and its application; (7) Application of Internet technology and development of Internet of Things; (8) Modern service industry; (9) Education, culture, media and application; (10) others.

4. If each team has independent intellectual property rights (including patents, software copyrights, papers (abstracts), product inspection reports, technical achievement appraisal certificates, etc.). ), please convert the relevant supporting materials into digital photos or scanned copies and attach them as attachments.

5. This business plan template is for reference only, and each team can fill in and supplement it according to their own situation.

6. The explanation is mainly for the convenience of the team to write a written explanation or explanation when writing the scheme, and such content shall not appear in the final text.

Third, the promise of confidentiality

promise

The contents of this business plan may involve the business secrets of the participating teams, and are only open to investors who intend to invest or institutions that intend to incubate. Upon receipt of this business plan, the following commitments are required:

Take good care of this business plan, and do not disclose the contents of this business plan to other parties without the consent of the organizing Committee of the competition and the project filler.

Part II Catalogue

After the business plan is finalized, each team should pay attention to the consistency of the page number of the catalogue and the page number of the inner page.

1, summary

2. Company overview

3. Products/services

4. Market analysis

5. Market strategy

6. Production and operation

7. Organization and management

8. financing description

9. Financial analysis

10, risk analysis

appendix

The third part is the specific content of entrepreneurial design.

I. Summary

The abstract of a business plan should cover all the main points of the plan and condense all the essence.

The main contents include: enterprise name, establishment time, registered capital, products and services, technical level, industry status, market scale, marketing strategy, production and operation status, organization and management, financing and investment plan and financial analysis, risk analysis and control, etc.

Concise, concise and credible, which can effectively summarize the whole business plan; Distinctive personality and charm; Have clear ideas and goals; Can highlight their own advantages.

Second, the enterprise profile

1, enterprise name

Please choose a suitable Chinese name for the proposed enterprise according to the specific situation of the declared project; Please fill in the name of the enterprise approved by the administrative department for industry and commerce.

2. Date of registration

The registration time of the enterprises to participate in the competition shall be drawn up by the participating teams themselves (May 20 15 to June 20 15); Please fill in the time when the administrative department for industry and commerce issued the business license for the established enterprise.

3. Registered capital

Please choose to fill in the registered capital of the proposed enterprise, which is consistent with the future project operation; Please fill in the amount of registered capital in the business license issued by the administrative department for industry and commerce for the established enterprise.

4. Business Office

Please fill in the company address of the enterprise to be invested, which is consistent with the future project operation market; Please fill in the address on the business license issued by the administrative department for industry and commerce. Note: If there are other production, processing or business addresses, please also indicate them.

5. Contact information

Telephone, fax, email, website, QQ, Weibo, WeChat, etc.

6, the nature of the enterprise (type)

According to the requirements of modern enterprise system, the establishment of enterprises should take three organizational forms: corporate enterprise, partnership enterprise or sole proprietorship enterprise. If the proposed enterprise adopts the form of enterprise organization, it is required to fill in the form of limited company and joint stock limited company, and others can fill in the form of partnership and sole proprietorship; For the established enterprise, please fill in the type of enterprise in the business license issued by the administrative department for industry and commerce.

7. Company objectives

Describe the purpose of an enterprise or its contribution to social development, mainly by answering "What is an enterprise?" . Including long-term goals, corporate culture, entrepreneurial spirit, business philosophy, etc. , reflecting the fundamental thinking and development route of the enterprise.

8. Shareholder information

List the names of existing shareholders and their capital contributions.

9. Main business

For the proposed enterprise, it is mainly the business and main income forecast of the company in the future; For established enterprises, it is mainly the current business and future business, especially the past main income and future income forecast.

Three. Products/services

Describe the products/services of the enterprise in a concise way.

This paper mainly introduces the name, characteristics, performance, uses, application fields and market prospects of products/services, which can be illustrated by the attached drawings. Note: There is no need to disclose the company's core technology.

Explain how products/services provide value to consumers, and in what ways? What market gaps (international or domestic) have products/services filled? You can add photos related to products/services.

1. Advantages of products/services

The background of products/services, the current development stage and the comparison with similar products/services in the same industry; Novelty, advancement and uniqueness of products/services, and competitive advantages of products (including performance, price, service, etc.). ).

2. Technical Description

Enterprise's existing technical achievements and technical level (including technical appraisal, international, national, provincial and municipal departments and institutions), existing and applying intellectual property rights (patents, trademarks, copyrights, etc.). ); Has the company signed an agreement on the transfer or licensing of patent rights and other intellectual property rights? If yes, please explain (with main terms or authorization).

3. Research and development

Enterprise's existing technology development resources and technical reserves, R&D team's technical level, competitiveness and foreign cooperation, R&D's invested funds and future investment plans, incentive mechanism for R&D personnel, and maintaining the stability of key technical personnel and technical teams.

4. Future products/services

Positioning and update cycle of next generation products/services.

5. Related support

Product after-sales service network and user technical support.

Fourth, market analysis.

Describe the industry, market and supplementary fields in which the enterprise is located. What are the characteristics of the analysis market? Analyze whether there is a new market? How to develop new markets? Analyze the industry situation and market capacity at home and abroad, analyze the demand trend of this product in the market, and analyze and compare with data.

1, industry and market situation

The development history and trend of the industry in which the product/service is located, which changes in the industry have a greater impact on the profit and profit rate of the product, the technical barriers, trade barriers and policy restrictions to enter the industry, the analysis and forecast of the market prospect of the industry, and the relevant data must indicate the source of information.

2. Target market positioning

Market segments and target customers of products/services, and explain what makes people buy your products? Where do products/services attract consumers? Why do people choose company products/services?

What is the target market share of the product/service? What is the possible market share of products/services? The development trend of target market capacity can be illustrated by charts.

3. Analysis of competitors

Divide important competitors according to products, prices, market share, regions, marketing methods, management methods, characteristics, financial strength, etc.

Advantages and disadvantages of price, performance and quality of products/services in market competition;

You can list the advantages and disadvantages of the main competitors in the target market.

4. Market access

Explain whether the market sales of products/services are regulated by the industry, and analyze the difficulty of products/services entering the market.

Verb (abbreviation of verb) market strategy

1. Describe the composition of product sales cost and the basis for setting sales price.

2. If the product forms a competitive advantage in the market, please explain what are the related factors (such as the same cost but low sales price, low cost forms a sales advantage, and the product performance, brand and sales channels are better than those of competitors, etc.). ).

3. The strategy and implementation of establishing sales network, sales channels, and establishing agents and distributors. The sales strategy can be determined according to the characteristics of consumer groups, geographical advantages, consumption characteristics brought about by seasonal changes and effective use of funds.

4. Determine the strategy and implementation of advertising promotion, product sales price, and establish a good sales team and product after-sales service.

Production and management of intransitive verbs

If it is a manufacturing enterprise, it is necessary to describe the product manufacturing situation; If it is a non-manufacturing enterprise, you don't have to fill it in.

1, product manufacturing mode

Describe whether the enterprise built its own factory, commissioned production or other ways, please explain the reasons.

If the enterprise builds its own factory, do you want to buy it or rent it? What is the area of the factory building? Where is the place of origin? Where is the factory building? Is transportation, transportation and communication convenient?

2. Production equipment

Explain whether to use special equipment or general equipment, and how advanced the equipment is? What's the value? Is there insurance? What is the maximum capacity? Can you meet the requirements of product sales growth?

If it is necessary to add equipment, it is necessary to describe the procurement plan, procurement cycle and installation and commissioning cycle of the equipment.

If the operation of the equipment requires employees with special skills, please explain how to solve this problem.

3. Manufacturing process and technological process of products

Describe the manufacturing process and technological process of the product.

How to ensure the stability, reliability, quality and procurement cycle of main raw materials, components, accessories and key parts. It is required to list the names and contact information of three major suppliers.

Under normal production conditions, what is the control range of yield, repair rate and reject rate? Describe the product quality assurance system and key quality inspection equipment in the production process.

4. How to control product cost and production cost? What are the specific measures?

5. What is the gross profit margin of the product when setting the mass sales price of the product? What is the net profit margin?

Seven, organization and management

1. To describe the organizational structure of the company, it is necessary to show the organizational structure of the enterprise in the initial stage of operation and the organizational structure in the mature stage of operation with charts.

2. Briefly introduce the establishment and functions of various departments of the enterprise.

3. Introduce the management team of the company, introduce the educational background and work background of each team member related to the management company, describe the job responsibilities of each team member, and pay attention to the management division of labor and skill complementarity.

4. Introduce the main investors and shareholding of the company.

5. Describe the strengths and weaknesses of the entrepreneurial team? Talent strategy and incentive system?

6. Introduce the external support forces such as legal consultants, investment consultants, technical consultants, accounting and management consultants to be hired by the company.

Eight. Financing description

How much money is needed to ensure the implementation of the project? How much financing is needed? Among them, how much is venture capital? If foreign loans are needed, what is the loan amount? What are the sources? What is the loan ratio? What safeguards are there?

1. Please explain the purpose and use plan of the invested funds.

2. How many rights and interests should be transferred to foreign investors?

3. What is the estimated annual return on equity in the next 3-5 years?

4. What supervisory powers can foreign investors enjoy?

5. How will foreign investors recover their investment, specific ways and implementation time?

Nine. financial analysis

1. When products/services are sold on a large scale, calculate gross profit margin and net profit margin.

2. Balance sheet, income statement and cash flow statement for the next 3 to 5 years are required.

3. Every financial data should have a basis and explanation.

X. Risk analysis

Please analyze all kinds of risk factors that may appear in the process of starting a business.

Mainly includes: market, technology, finance, management, capital, policy and other risks, and explains how to avoid and resolve risks.

appendix

If yes, please list the following materials:

1, company background and organizational structure

2. Composition and resumes of team members

3. Company promotional materials

4, market research data (or contract)

5. Patent certificate (authorization certificate)

6. Equity or cooperation agreement

7. Other information that needs to be explained.

Related: Format Requirements of Innovative Business Plans

1. Job description. Describe the industry you want to enter, what products (or services) you are engaged in, main customers, life cycle and company form of your industry.

Second, products/services. This paper introduces the characteristics, levels and advantages of key technologies unique to enterprises, as well as the characteristics and advantages of leading products in terms of quality, performance and function compared with similar competitive products in the market.

Third, the stage goal. Introduce the short, medium and long-term goals of innovation and entrepreneurship.

Fourth, marketing strategy. Introduce the target market positioning, listing, promotion and pricing strategy.

Verb (abbreviation of verb) competition and risk analysis. This paper mainly introduces the current market competition performance and possible risks of enterprises.

Sixth, management. Introduce the operation management system related to the project.

Seven, team skills and personnel needs. Introduce the existing team situation and personnel requirements, which professional and technical talents need to be introduced, and the required personnel expenses.

Eight. Financial demand and application. Including the use of financing funds, liquidity turnover, etc. And forecast the income statement, balance sheet and cash flow statement for the next three years.

Nine, growth and development. The projects that the enterprise is currently developing, the future development direction of products and technologies, the current economic benefits of the enterprise and the forecast for the future period.

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