Everyone knows when to start, but only the wise know when to stop.

A few days ago, ByteDance founder and CEO Zhang Yiming announced in an internal letter that he would step down as CEO of the company.

In recent years, many internet giants have chosen to take a step back after their success, such as Lebit Company. There are some considerations behind this, and there are also trade-offs in the development stage of the company.

Zhang Yiming announced his resignation and CEO Liang Yibo took over.

On May 20th, ByteDance founder Zhang Yiming announced his resignation as CEO. Meanwhile, ByteDance co-founder Liang Rubo will become the new CEO.

According to public information, Liang Rubo is a college classmate of Nankai University in Zhang Yiming. Since they co-founded the vertical real estate search engine "Jiujiufang" in 2009, they have become long-term entrepreneurial partners.

20 12 Liang rubo and Zhang Yiming co-founded ByteDance. From then until 20 16, Liang Rubo was the head of product research and development in ByteDance, responsible for many important products and businesses in the early days, including today's headlines, headline numbers, advertising systems, user growth systems and so on. Since 2020, Liang Rubo has been in charge of the group's human resources and management, which has promoted the organizational construction and talent development in ByteDance.

Zhang Yiming explained why he chose to step down at this time: the external environment of the company is changing, and he will "retire" from a longer-term perspective and grasp the future development of the company.

In an internal open letter, Zhang Yiming said that since its establishment, ByteDance has been fortunate to seize the opportunity of the development of the times, innovate and practice in the field of mobile terminals and videos based on machine learning technology, and has made some achievements. Although the company's business is developing well, I hope that the company will continue to make greater breakthroughs in innovation and become more creative and meaningful.

Therefore, Zhang Yiming decided to put down the daily management of the company and focus on long-term important issues such as long-term strategy, corporate culture and social responsibility. He plans to "focus on learning knowledge, think systematically, study new things, try and experience, and create more possibilities for the company for ten years".

In Zhang Yiming's view, the external environment faced by technology companies is changing: the impact of virtual reality, life science and scientific computing on human life has gradually emerged, and the impact of technology on society is also growing. These factors determine that ByteDance "needs to break through the inertia of business to explore and continuously learn how enterprises can better assume social responsibilities".

According to the survey data, at present, the legal person in ByteDance is Zhang Lidong, and Zhang Yiming has become the actual controller of the company with 98.85438+0% shares. This position change of the company does not affect the company's shareholding structure.

To say the least, the sky is high and the sea is wide.

Judging from Zhang Yiming's open letter, the handover has begun. Zhang Yiming revealed that he and Liang Rubo will complete the handover of CEO responsibilities in ByteDance by the end of 20021. Zhang Yiming said that Liang Rubo is the best person to improve the daily management of the company and lead the healthy development of the company.

"Rubo is the co-founder of the company, and ByteDance is the second company I founded with him. In ByteDance, he has undertaken the work of product R&D director, flying book and efficiency engineering director, and group human resources and management director. " Zhang Yiming said, "From the establishment of the company to the present, from purchasing to installing servers, I have written half of the systems, and he has also assisted me in many things, such as important recruitment, enterprise system and management system construction."

Putting down the position of CEO doesn't mean that Zhang Yiming will "seal the gold" from now on, but because in his view, it is more worthwhile to judge the company's future planning. In fact, as the "king of golden sentences" in his early years, Zhang Yiming has always been obsessed with "long-term".

According to public information, Zhang Yiming frequently mentioned the importance of thinking about the future as early as the beginning of his business. He once said that "choice is more important than hard work, and ideas are more important than choice". He is also an out-and-out radical for the company's future planning. He once said: "We should keep thinking about how to make the future more exciting. If you give yourself a suggestion in these five years, it is radical and radical. "

For ByteDance, this year is full of variables. The external environment is constantly changing, and the intensive listing suddenly stops. At the same time, within the company, with the gradual slowdown in the number of users of short video services, the company also urgently needs to make breakthroughs in new sectors such as education and games. Perhaps, as stated in the open letter, it is indeed time for ByteDance to take a step back and return to the overall situation.

Interestingly, according to public information, in April last year, Liu announced his resignation as the legal representative of Beijing Trading Co., Ltd., and since then, he has stepped down from the relevant positions of more than 50 subsidiaries. On July 1 day of the same year, Pinduoduo announced the organizational upgrade, and at the same time, founder Huang Zheng also announced that he would step down as CEO of the company and be replaced by Chen Lei, the former CTO of the company. At the same time, Wang Huiwen, one of the founders of Meituan, officially stepped down. According to the investigation, many companies under Meituan have changed their industrial and commercial registration one after another, and Wang Huiwen no longer holds the position of company law.

In recent years, many Internet giants have chosen to take a step back when they are successful. The reasons for leaving the company vary widely, but they are closely related to the overall consideration of the company's development stage.

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