Reason:

Now the network technology is particularly developed, and the demand for digital media technology is also particularly great. Digital media technology belongs to the main category of computer science. In the annual employment rate of the past two years, this major has been included in the green card list for two consecutive years.

Introduction to digital media:

Digital media technology mainly studies the design and application development of digital media such as words, pictures, audio and video. It combines abstract numbers, media as objects and computer technology, and is often used in games, animation industry, animation scene design, character image design, game program design, VR technology research and development, etc.

Compared with digital media art, digital media technology is more inclined to programming and development, while digital media art is more inclined to artistic design.

Training objectives:

This major cultivates all-round development of morality, intelligence and physique, grasps the basic knowledge of mathematics and natural science, and the basic theories, basic knowledge, basic skills and basic methods of computer science and technology, information and communication engineering and other disciplines related to digital media, and has good technical quality and certain artistic accomplishment.

Senior compound talents who can engage in system design, development and application in the fields of interactive media, media network and new media engineering.

Employment direction and ability requirements of digital media major;

Employment direction:

1, graduates majoring in digital media technology are suitable for advertising, animation, network and other enterprises and institutions to engage in the design and production of online animation advertisements and digital graphics and images.

2, suitable for enterprises and institutions engaged in website development and maintenance, corporate publicity and other work.

3. Suitable for typesetting design in printing and publishing industry.

4. The education and teaching department of graduates majoring in digital media technology is engaged in courseware making, design and development of electronic publicity materials.

Send.

5. Graduates majoring in digital media technology are suitable for digital film and television production and digital media technology in radio and television, film and television production and interactive entertainment industries.

Competency requirements:

1. Master the core technology in the field of digital media, understand the basic methods of digital media creation, have good scientific literacy and certain artistic accomplishment, can provide basic technical solutions for the creation and dissemination of digital media content, and have the basic ability to design and develop digital media systems.

2. Have a good self-study ability and a strong sense of lifelong learning, and be able to use modern information technology to obtain relevant information and new technologies, new knowledge and new ideas.