In fact, compared with other types of education, institutions that improve their academic qualifications are not so clear about their customer groups, because the range of people is too wide, except advertising is to send friends or make blind date calls, so the efficiency is definitely relatively low. Using operator big data to obtain resources, first of all, like other industries, it is necessary to establish a model to filter and improve the keywords recently searched, such as straightforward academic qualifications. This kind of customer information, such as promotion to undergraduate course or telephone consultation, is screened out. Compared with other channels, it is formal, legal and compliant. The timeliness of the resources generated the day before is also guaranteed, and the data is desensitized. Customer privacy is guaranteed and data is legal and compliant. The lifeblood of sales is customers. Many people say that sales are difficult, so where is the difficulty? They don't know where there are customers and where they belong to their own customer groups. So I worked for a while and worked hard, but there was no result. The company doesn't look at your paying process, but sales still look at performance. Because the company's daily operating costs are also high, it is necessary to find a sharp weapon for sales according to the times.

An industry has both positive and negative aspects:

1, the market is chaotic, and many schools have given their adult education business to others, and this other person is an acquaintance of the school. Therefore, most of the schools obtained by some institutions are second-hand, because it is impossible for an institution to be familiar with all schools, and the number of schools needed by the institution is very large, so there must be some schools separated by a floor, which will lead to great market competition. Schools and majors are basically the same, so there is more price competition.

2, the way to expand customers, now the peers in the market basically rely on advertising to get customers, so the cost will be higher, and the previous company did not want to spread a large number of advertisements, so it adopted a direct development model, that is, telemarketing, pulling a number of local number segments, one by one, then basically one person has to make 300 to 400 calls a day, the intention rate is relatively low, and personnel can't stay. Another way is the marketing method of insurance companies. When recruiting a person, he will be asked to apply for a degree first, and then he will be asked to mobilize his relatives and friends to apply. When all the resources around him were dug up, he had no performance and left. In addition, there will be many customers who need services, and the follow-up services will have an impact;

3. Personal development. As far as customer groups are concerned, it is difficult for students with academic qualifications to cooperate for a long time. At most, it is an introduction. In addition to making money, long-term accumulation of customers is also a key. If this student signs a contract with you, you will have to serve for three years, and there is little chance of renewing the contract. Then there will be a big gap in your heart.

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