1. Basic knowledge of international tourism
Students will learn about geography, history, culture, food, art and other related knowledge, and learn about the customs of various countries and regions, as well as their corresponding tourist attractions, food, historical sites and so on. At present, online teaching often uses virtual reality to simulate tourist attractions, so that students can understand the environment and scenery of tourist attractions, so as to achieve the effect of being closer to the actual tourist scene.
2. Relevant disciplines and professional skills of tour guides.
Students will learn tour guide etiquette and service skills. Linguistics, tourism psychology, media science and other related disciplines. Tour guide etiquette is very important. Students need to know enough about tourists from different cultural backgrounds and manage the relationship between tourists according to their cultural habits and religious beliefs.
3. Information technology
It is an increasingly important link in the research of tour guide specialty in recent years. Students need to learn relevant computer knowledge and master the ability of information processing and management. In today's digital age, the information acquisition and dissemination of guests is gradually replaced by digitalization, so it is very important for future tour guides to master technologies such as e-commerce, cloud technology and big data.
The employment prospects of tour guide management major are as follows:
1. Tourism has become a huge sunrise industry in China, and tourism in China will continue to maintain a good development momentum. It is estimated that the total number of tourist receptions in the whole year will exceed 2 billion, and the domestic tourism revenue is close to 1 trillion yuan. China's position as the primary industry is unshakable, so the employment prospects of tour guides are broad.
2. As tourism has become a powerful economic growth point in China, the development and construction of tourism resources all over the country has entered a new stage, which has made the big cake of tourism market grow rapidly. In this way, the demand for tour guides in tourism specialty will greatly increase.
3. The tour guide major is mainly for travel agencies, scenic spots (spots) and museums (memorial halls). Engaged in local tour guides, full-time tour guides, outbound tour guides, scenic spot interpreters, outreach, planning, tourism consulting, tourism complaint handling and scenic spot management in travel agencies and scenic spot service and management groups.