Recency effect refers to the psychological effect of recent stimuli on impression formation. 1957, first proposed by psychologist A. Lutchens according to experiments. Experiments show that when two or more stimuli with different meanings appear in turn, the decisive factor of impression formation is the new stimulus that appears later.

brief introduction

For example, if you introduce a person, say his advantages first, then "but" and many shortcomings, then the effect of the latter words on impression formation belongs to recency effect. When communicators put forward more than two different arguments (stimulus), in 1960, the experiment of psychologist J. wisner proved that it depends on cognitive values, the first cause effect and recency effect's dependence on subjective value selection and evaluation.

If the arguments put forward are not put forward in turn on the spot, but at a long interval, then recency effect has a greater chance. 1964, the experiments of psychologists C. Mayo and W. crockett further proved that people with simple cognitive structure are prone to recency effect; People with complex cognitive structure are prone to the first cause effect.

Relevant scholars also pointed out that recency effect plays an important role in the interaction between cognition and acquaintances. The first cause effect plays an important role in dealing with strangers.