Every year, the soft power education research institute company holds many public welfare activities to help college students broaden their horizons, enrich their social practice experience and improve their comprehensive quality. Since 20 10 was formally established in Changsha, it has helped hundreds of thousands of young people get out of their confusion and clear the direction of life development in the past eight years.

What is soft power?

Many friends always don't understand the soft power clearly when they meet it for the first time. Here is a systematic explanation for everyone again. This article is very long, but it is really a thought-provoking "sober-up article" Please read this article carefully when you don't know the way home and the way out in Shen Zui. This article comes from Alien written by Liu. I wish everyone progress!

First, what is soft power?

In the early 1990s, joseph nye, a professor at Harvard University in the United States, initiated the concept of "soft power", which started the research and application of national soft power, city soft power and enterprise soft power in all countries in the world. Soft power is first applied to international politics and economy. Nye believes that in the previous decades, the United States has successfully gained great international influence by using soft power in culture and values, while the influence of "hard power" (such as military power and economic means) has been declining. As far as enterprises and individuals are concerned, there are also soft power and hard power.

When Liu founded the first personal soft power education enterprise in China, he clearly defined "personal soft power" as: non-skill abilities such as thinking ability, communication ability, expression ability, emotional intelligence, personality quality, etc., which cannot be measured by examination certificates, but are crucial to life development. People's hard power usually refers to professional ability represented by academic diploma and proficiency represented by English computer certificate.

What's the activity? Liu Soft Power Education has held many activities such as streaking in Beijing, intern job fairs, college student host training camps, the sixth anniversary of the happy stage of soft power education, many Qingming outing activities, and national college student training camps. ...

Among them, streaking Beijing Xiangbei public frequency band was filmed into multiple episodes; The sixth anniversary of Happy Stage filmed the micro film "University is a Lonely Travel"; Every winter and summer vacation, thousands of people all over the country are studying to improve their soft power. At present, soft power helps hundreds of thousands of college students grow.