However, there are many institutions that have made great efforts to attract parents in the early stage, but they have not done a good job in community operation. Often one wrong step, the group will become a dead group or an advertising group. When drainage was needed again, a group of new parents were brought in, and similar phenomena appeared again.
How can we avoid this endless cycle?
First of all, we should make clear the significance of opening this community, and also give the reasons why the group members stay.
Just like educational institutions offer continuing education and training courses, institutions recruit relevant teachers and do a good job in curriculum design in order to provide continuing education and training for students. Only by embodying the value of helping students enter higher education can institutions charge tuition fees. Therefore, it is the same to establish a new batch of enrollment places. Suppose an institution sets up an enrollment group for further studies, and the significance of this group is to transform students with potential needs.
After determining the meaning of the community, we should continue to give reasons for keeping the group members in the group.
For example, help students analyze weak subjects, compile the wrong questions in the test paper into a wrong book, and provide analysis of the difficulties in the test papers over the years. Mastering the contents that parents and students care about and updating them regularly in the group are the reasons why group members do not quit the group.
Then, prepare hard to sell classes every day.
If in the last link, the organization turned the group into a living spring, then the next daily momentum is to let parents prepare to pay through routines. Usually, parents will not pay the bill immediately, but will be moved step by step.
More common are several ways to build momentum:
1. Send soft text
2. Mobilize kol parents to express their feelings
In the meantime, make good use of tools such as to-do list.
In April, Bitland launched a new group function: group to be done, which greatly improved the operational efficiency of WeChat group. At present, the contents that can be set in the group include: group announcement, applet, etc. ?
However, when operating a new group, institutions should also use the group to-do function carefully, and only set it when it is particularly important to avoid disturbing parents. Besides, you can only see three groups of things to do at most. If you have more, you need slides to see them.
Finally, kick the door and stimulate the purchase of courses.
In order to improve the transformation of this step, using more words such as time limit and limit number, or counting down in the group, can bring a strong sense of urgency to parents. Common ways to stimulate users to complete consumption are: spike activity, limited time discount or limited time group-assembling skills: giving organizations a little skill is actually widely used in e-commerce group-assembling and group-purchasing, and can also be used in course purchase. Just use the group function of the marketing section of American education.