What is the marketing major?

First, the marketing major

Courses offered: Economics and business administration: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, bank marketing.

Training objectives: This major trains applied and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master the basic theoretical methods and marketing professional skills of management, economics and marketing, have the ability to find, analyze and solve practical marketing problems by comprehensively applying relevant knowledge, and can engage in marketing business and management in profit-making and non-profit organizations.

Training requirements: Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive basic training in marketing methods and skills, and master the basic ability to analyze and solve marketing problems.

Second, advertising planning and marketing major

Offering courses: (1) market research (2) public relations (3) contract negotiation (4) advertising creativity (5) advertising copy (6) advertising media (7) advertising effect evaluation (8) advertising creation and evaluation (9) advertising management and regulations.

Training objectives: This major trains high-quality skilled professionals who meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, can engage in advertising planning, sales, customer service and media work in advertising industry and general enterprises, can meet the requirements of front-line positions such as account managers and media specialists, and have corresponding business communication and negotiation skills, market research and analysis skills, media sales skills, customer service and management skills, advertising planning skills and entrepreneurial innovation ability.

Third, automobile marketing and service major

Courses offered: automobile structure, automobile electrical and electronic foundation, automobile engine mechanical system overhaul, automobile chassis mechanical system overhaul, practical writing, speech and eloquence, automobile marketing etiquette, automobile display board and print advertisement design and production, automobile consumer psychology, automobile e-commerce, front desk reception, automobile marketing, automobile parts marketing and management, automobile business communication, automobile trade negotiation skills, automobile insurance and claims settlement, automobile beauty and management, automobile business etiquette training, and so on.

Training objective: to cultivate skilled technical personnel who are proficient in professional theoretical knowledge, have strong technical application ability and innovative spirit, and are engaged in after-sales technical service and management, automobile e-commerce, automobile marketing, automobile spare parts sales, used car evaluation and sales, automobile insurance and claims settlement, and automobile maintenance technical services in automobile service industry and related fields.

What subjects do marketing majors need to take?

The self-taught examination is unified throughout the country, so if the examination is in different provinces, the difference will not be too great. This is for your reference only.

For example, the compulsory course of marketing major in Guangdong Province is 16:

1, Mao Dengsan; 2. Ideological and moral cultivation and legal basis; 3. College Chinese; 4. Advanced Mathematics (1); 5. Political economy (finance); 6. Basic accounting; 7. Introduction to national economic statistics; 8. Consumer psychology; 9. marketing; 10, market research and forecast; 1 1, Introduction to Economic Law (Finance and Economics); 12, negotiation and marketing skills; 13, Introduction to Enterprise Management; 14, world market conditions; 15, advertising; 16, computer level.

Or you might as well consult Dongguan Huatai Education and go to their website to find out. Professional answers may be more helpful to your study. I was trained there before. It was very formal.

I wish you an early completion of your studies!

What courses are there for marketing majors?

The main courses offered by this major include microeconomics, macroeconomics, internal management, basic accounting, introduction to commodity science, statistics, organizational behavior, economic law, market research and prediction, marketing, financial management, business communication, market pricing, international marketing, international trade theory and practice, management information system, promotion and business negotiation, modern advertising and so on. This major trains compound talents with solid basic theories of market economy and marketing, basic knowledge of commodities, basic skills of modern marketing and enterprise management, and innovative spirit. After graduation, students can engage in technical supervision, foreign trade, marketing, commodity market development, market research and prediction, commodity quality supervision and quality management, enterprise ISO9000 quality system audit and certification, enterprise planning and management, commodity import and export business management, commodity advertising planning, e-commerce and so on.

What subjects are tested in the first semester examination of marketing in four colleges and universities?

Keywords management, replication microeconomics, macroeconomics, management information system,

Statistics, accounting, financial management, marketing, economic law,

Keywords consumer behavior, international marketing, market research, basic accounting,

Introduction to finance, enterprise sales planning, commercial banking practice, human resource management,

Market research and forecast, distribution channel management, bank marketing, modern marketing technology,

These are the general subjects of marketing innovation, advertising theory and practice, financial management, finance and taxation.

Generally, you only need to choose about 18 courses to learn enough credits.

What are the five courses of self-taught college marketing major?

Self-taught college examination subjects:

Unified examination subjects: computer application foundation, political economy (finance and economics), basic accounting, marketing, introduction to economic law (finance and economics) and consumer psychology.

School examination courses: ideological and moral cultivation and legal basis, introduction to Socialism with Chinese characteristics thought and theoretical system, English (1), introduction to enterprise management, market research and prediction, negotiation and sales skills, public relations, contract law and college Chinese.

1. Graduates majoring in marketing should have the following knowledge and abilities.

Master the basic theories and knowledge of management, economics and modern marketing;

Master the qualitative and quantitative analysis methods of marketing;

Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

Familiar with Chinese marketing principles, policies and regulations, and understand the practices and rules of international marketing;

Understand the theoretical frontier and development trend of this discipline;

Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.

Second, the marketing employment direction

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research.

(5) What subjects can be further read in the marketing major of junior college?

1. The purpose of marketing is to cultivate talents with knowledge and ability in management, economy and marketing, who can engage in marketing and management, teaching and scientific research in major enterprises or departments.

2. Self-study marketing has a good employment prospect. Marketing personnel are indispensable talents for all enterprises, especially for large enterprises. However, due to the lack of training, the demand for marketers is in short supply. Marketing has a wide range of employment, and can engage in market research, advertising planning, marketing planning, marketing management, market development, teaching and scientific research.

Hello, everyone. What is the marketing major course of college correspondence? How many courses are there?

There are market research and prediction, marketing, market planning, legal basis, accounting basis, computer ps website office software, English, consumer behavior, entrepreneurial basis and so on.

Generally speaking, in one word: many and miscellaneous.

What courses do you need to take for the self-taught marketing major?

1 0,0001Principles of Marxist Philosophy

2.0002 Introduction * * *

3. 0003 Legal basis and ideological and moral cultivation

4.00 10 college Chinese (junior college)

5.0009 Political Economy (Finance and Economics)

6,0020 Advanced Mathematics (1)

7,0043 Introduction to Economic Law (Finance and Economics)

8, 00 18 computer application foundation

9,0144 Introduction to Enterprise Management

10,0041basic accounting

1 1, 0058 Marketing

12,0178 market research and forecast

13,0179 negotiation and sales skills

14,0065 introduction to national economic statistics

15,0177 consumer psychology

1 6,0181advertisement (1)

1 7,0012 English (1)

18,0182 public relations

(7) What are the subjects of college marketing major?

1. Marketing majors train senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises and institutions and * * * departments.

2. Marketing is divided into macro and micro levels. Macro-marketing is an economic activity that reflects society, and its purpose is to meet social needs and achieve social goals. Micro-marketing is an economic activity process of enterprises. It is to produce marketable products according to the requirements of target customers and transfer them from manufacturers to target customers. Its purpose is to meet the needs of target customers and achieve the goals of enterprises.

3. Marketing is a complete system. Enterprises should plan marketing plans from the overall perspective and strategic height, and make marketing plans on the basis of in-depth market analysis and accurate market positioning. Marketing strategies should cooperate with each other and optimize the overall effect through the combination of marketing strategies.

What subjects should I study in marketing in Eighty percent College of Education?

Marketing major

Senior high school junior college and junior college second degree teaching plan.

Course Category Course Name Compulsory Credits Assignment Quantity Compulsory Credits Notes

Compulsory course public basic course political economy 5 2 32 1. Take at least two professional elective courses.

2. Prerequisite course refers to the course that should be completed before choosing this course.

Advanced Mathematics 10 8

Fundamentals of computer application 5 3

College English (1) 6 3

College English (2) 6 3

Professional basic courses and professional basic accounting 4 3 32

Introduction to economic law 4 3

Statistics 4 3

Consumer psychology and behavior 4 3

Management principles 4 3

Marketing 4 3

Market survey statistics 4 3

Public relations 4 3

Elective Courses Specialized Elective Courses Basic Accounting for Financial Management 4 3 16

Service marketing 4

Business negotiation 4 1

Marketing channel management marketing 4

For public elective courses, please refer to the public elective courses of all majors in the online education college of China Renmin University, among which the above professional courses and courses in the list of professional elective courses are not optional.

Total 80

Specialized course of marketing

The marketing major of Jilin University offers the main courses such as marketing, consumer behavior, market research and forecast, public relations, network marketing, e-commerce, marketing planning and promotion technology. I think other universities offer similar courses.