First, look at the Notice of the General Administration of Market Supervision, Publicity Department of the Communist Party of China, the Central Network Information Office, the Ministry of Education, the Ministry of Civil Affairs, the Ministry of Housing and Urban-Rural Development, the State-owned Assets Supervision and Administration Commission of the State Council, and the State Administration of Radio, Film and Television on Doing a Good Job in the Control of Off-campus Training Advertisements. Part of the contents are as follows: After the implementation of the double reduction policy, many directionless teaching and training practitioners joined the media, examination and compilation army, vocational education, quality education and so on. And the price of traffic is also rising and then rising. How can we solve this problem? Try the little red book ~ chapter 1 and talk about the advantages of the little red book. First of all, users have strong spending power. The customer characteristics of Xiaohongshu APP are: most of them are female fans, and their age distribution is concentrated in 20-40 years old, which is relatively high and has strong purchasing power. In fact, Little Red Book has made a great article on the content of "satisfying fantasy" in the early stage, and women's comparison mentality is naturally stronger, so Little Red Book is often lamented that "all the richest ladies in the world are in Little Red Book". Even though Xiaohongshu has expanded its user base and a large number of MCN companies output content with quick hand vibrato, it is still the center of operating Xiaohongshu account. Because of the characteristics of their own platform users, women are interested in exporting content according to the principle of "no one has me, no one has me". In addition to the platform attribute advantages of Xiaohongshu itself, from the operational point of view, there are two advantages worth doing. Second, it is conducive to Baidu search engine optimization (seo). When searching for keywords in beauty and other fields on Baidu APP, Xiaohongshu's notes are likely to be in the front row, and there is a note section specifically for search users. Third, it is conducive to Taobao SEO optimization. The content captured by Taobao Experience Channel is matched according to the keywords you searched for in Little Red Book and related keywords. For example, if your search term is "facial cleanser", then the content displayed above is the notes posted by the blogger of Little Red Book. Fourth, the mode of Little Red Book The mode of Little Red Book is: E-commerce+Weibo. However, she is not completely equal to e-commerce or Weibo, but tends to develop in the direction of content and V. If your content is outstanding and good enough, the spread range may be the development of10x10x10x65438. Therefore, the communication effect of Little Red Book can not be ignored. V. Suitable for cold start Compared with platforms such as Tik Tok and Aauto Quicker, Xiaohongshu has not yet produced a situation of information surplus, especially in education, and the creators have not yet reached saturation. In terms of the number of users, according to the latest data of Xiaohongshu, Xiaohongshu currently has more than 654.38 billion monthly users. For new creators, the previous exposure is greater than other platforms. The following is the graphic content we released under the cold start. Only three days after the release, the reading volume broke 5000, and now it has nearly broken 10,000. Chapter two: How to establish the account of Xiaohongshu. First, the avatar background nickname avatar is most suitable for real people, which will narrow the distance with users and facilitate the creation of personal IP. Backstage display can list qualification endorsements, improve professionalism and enhance user trust. It can also be a picture of tutoring children in class, which will improve intimacy and bring it into the teaching scene. Nicknames are best related to the chosen field and easy to understand, such as physics teacher xx, or teacher xx teaching you shorthand words. Complex nicknames are not good for users to remember. Second, increasing the number increases the weight. Compared with other platforms, Xiaohongshu's account management is stricter, with one card per machine as far as possible. Batch operations can easily be judged as marketing numbers and sealed. When we register our account, don't post comments immediately. If you release the notes immediately, it is easy to be judged as a marketing number. At this time, we should pay attention to improving the figures. In the first two weeks of registration, more comments, more likes and more notes will help to improve the weight of the account. When the content is released after two weeks, pay attention to the more stable the publishing frequency, the more favorable it is to increase the account weight. Be careful not to edit the content later, the notes modified in a large area will be degraded instantly, reducing the exposure. Third, if you want to quickly enter the little red book, you must first display the content in the form of video. First of all, the platform has traffic support for video, and the same content will be exposed in the form of video. When the number of fans of the creator reaches 5000, the video number can also be opened. At present, the momentum of short video has been higher than that of graphics and text. With the development of technology in the future, I believe that the bonus of short video will last for a long time. Secondly, the content of education is more suitable to be explained by video. Graphics and texts can't clearly convey educational ideas, and it is not conducive to building user trust. Video forms can be expressed more intuitively and directly, and convey more teaching contents. Chapter three, how to write the little red book notes? If you want someone to pay attention, you must output high-quality content notes. There are two kinds of notes: graphic and video. Here we mainly analyze graphics. First, the cover and the first picture of the picture largely determine whether passers-by users will be impressed at a glance. When you go to Little Red Book to search for content, do you choose notes with beautiful covers and bright eyes to browse? -The cover must be beautiful and clean. It is best to summarize the title content on the cover, so that users can receive your main content at a glance. So drawing technology is also very important. Before the formal operation and the initial stage of the new ship, we must know more about some beautiful first-drawing production technologies. -Little Red Book has two scales, 3: 4 and 1: 1. It's best to cut it out on other drawing software before taking notes, otherwise it will be more troublesome to edit pictures in the little red book, or the photo information is incomplete or the white border is not good-looking. -It's best to keep the style of the notes in the narrative consistent, especially the first picture, which is helpful to strengthen the memory of passers-by. Once I brush your notes, I may give you a compliment. The second time I see similar content coming in, I may collect it. If I do it again, is it far to be your fan? Pink is just around the corner! Second, the title title, like the first picture, is also the key to attracting passers-by. -The title is limited to 20 characters, including punctuation marks, separators and emoticons. -Be sure to add keywords! Four popular keyword types: * crowd: describe the crowd targeted by the notes, such as novices, nannies, student parties, etc. * Time and place: introduce specific usage scenarios, which are relatively intuitive, such as Valentine's Day and Halloween; Disney, library, etc. * Cost: Low cost will always impress consumers, including time cost and money cost. Such as: 99 yuan Disneyland tickets, 2 1 day diet. * Effect: effective and attractive, such as increasing, slimming, losing weight and whitening. Third, it is troublesome to edit the content of the little red book. Unlike WeChat, there is no third-party typesetting tool, and the typesetting of note content depends on manual operation, especially when there are many text contents. -Pay attention to typesetting, manually space and insert words for typesetting, and remember that a large number of words are piled together, and paragraphs can be separated by blank lines or expressions. (Screenshot)-The word limit is 1000 words. It is generally recommended to write 600~800 words for the text, which is easy to export dry goods and be collected. -starting with "I". Most of Xiaohongshu's notes are user's notes, and bloggers need to bring themselves in and interpret them from the first-person perspective of "I". -total score format. General: At first, make clear your pain points. For example, the skin is particularly dry in autumn and winter. The pain here is not only the blogger's own, but also the user's. Describe your distress from your own feelings, let users have "empathy" and find that "I have such distress". Sub: the intermediate output of dry goods content and product placement advertisement. For example, the steps of autumn and winter skin care, the first step, the second step and the third step,