The management of enterprises is challenged by internationalization and liberalization, the competition is becoming more and more fierce, and the wages are getting higher and higher. Improving people's quality has naturally become one of the most important business strategies for enterprises in the competition. Improving people's quality is a sharp weapon to improve the quality, productivity and competitiveness of enterprises in all aspects, and the most direct, effective and lowest-cost method to improve people's quality is education and training.

The company's training system is as follows:

First, the annual training plan is divided into functional training, hierarchical training and incentive training.

2. Education and training must be undertaken by professionals, and the training department is fully responsible for the internal training of the company.

Third, the training cycle, training once a month.

Four, the training content of each department:

1. Training materials for general business personnel: brand culture, specialty and commodity knowledge, jewelry wearing and maintenance knowledge, counter and prop placement knowledge, reception and service etiquette, jewelry consumption psychological analysis, jewelry humanistic knowledge and jewelry sales skills.

2. Management training materials: General business personnel have training contents, plus jewelry market analysis, jewelry store management, jewelry sales activity planning, brand marketing strategy, social etiquette training and communication skills training.

3. Training materials for market developers: All ordinary business personnel have training contents, except jewelry market analysis, jewelry store management, jewelry sales activity planning, brand marketing strategy, communication skills training, negotiation skills training, market advantages and disadvantages analysis of various brands, market research and investigation map, and social etiquette training.

Five, at the beginning of each year, the training department must prepare a formal annual education and training budget. Professional training that cannot be completed internally can be conducted by external professionals.

Make a training plan for intransitive verbs, as follows:

1. Define the training items involved in the scheme; Assess existing training resources; Manpower, funds, courses, teachers, etc. ; Determine key training projects and routine training projects, and determine the focus of training work; Determine the curriculum development, teacher training, system construction, training plan and training budget required for training.

2. Communication and confirmation of training plan need a good training report. First, clarify the purpose of the report. This is mainly to obtain the support of training related departments, managers and employees in order to implement the training plan. Secondly, explain the contents of the report. Such as the starting point of training, problems to be solved in training, training scheme and action plan, support to be obtained, etc. Third, pay attention to the method of reporting. Whether the declaration method is appropriate is related to whether the training plan can be unified within the training department. It is also related to the commitment of competent leaders and company management to training managers, training time and training effect tracking.

Seven, the training content must include:

1, company history education, professional ethics training

2, enterprise management strategy

3, the annual goal of enterprise management

4. Key points to improve business operation

5. Corporate culture

6. Pre-job training for new employees

7. All departments should learn professional knowledge related to the company's business.

Eight, training effect tracking and evaluation, training file establishment.

Nine. Flow chart of training system

X. Training framework diagram

XI。 Organization chart of training department

5. 1.2 Performance evaluation of company training cases (new salesman training)

Time:

* May 5 to May 20.

Location:

Our company's training room

Trainer:

A well-known sales trainer company trains trainers (management, sales, etiquette, jewelry products)

Learners:

Market developer (joining business personnel)

Training content:

1. Company profile: business scope, entrepreneurial process, company status, position in the industry, future prospects, business philosophy and corporate culture, functions of organizations and departments, personnel structure, salary and welfare policies, training system, etc.

2. Employee code: enterprise rules and regulations, reward and punishment regulations, code of conduct, etc. ;

3. Financial system: expense reimbursement procedures and related processes, as well as the application and use of office equipment;

4. On-the-spot visit: visit all departments of the enterprise and public places such as work and entertainment;

5. On-the-job training: job responsibilities, business knowledge and skills, business processes, departmental business peripheral relations, etc.

6. How to develop new markets includes the following contents: training the basic quality of sales staff. How to find the target customer? How to approach the target customers? Make your customers like you; Manage your customers well; Several factors contributing to this conclusion; Look for new business opportunities from rejection. Relationship marketing, customer relationship management.

7. Select training materials according to the company's training system.

Training evaluation:

* Whether there is echo and resonance among the students at the scene, and the atmosphere and order at the training site;

:: Degree of concept introduction Whether the trainees have accepted new concepts and ideas;

* Whether the trainees have accepted the new knowledge system;

* whether the management skills of the trainees have been improved;

:: Productivity improvement rate: the productivity of trainees.

* personnel level, design questionnaire;

* Random sampling employee interviews;

* Conduct random sampling interviews with lecturers;

:: Conduct random sample interviews with former employees;

* Correlation analysis and comprehensive evaluation.

5.2 Franchisee Training System

5.2. 1 franchisee training system

First, a franchisee training exchange is held once a year. It should mainly include the store management strategy, the annual goal of store management and the key points of store management improvement.

Second, the training of franchisee managers or managers is held once a year. Strengthen brand marketing strategy training, advertising and planning activities training.

Three, held once a year to franchise stores and direct sales representatives training.

Four, all regions will hold centralized training from time to time.

Five, the company's promotional activities before the implementation and the new series of products before the market training.

In addition to the training before each promotion, you should also guide the activities in its franchise stores or direct stores.

5.2.2 Examples of training franchisees

Training content: brand culture, specialty and commodity knowledge, jewelry wearing and maintenance knowledge, counter and prop placement knowledge, reception and service etiquette, jewelry consumption psychological analysis, jewelry humanistic knowledge, jewelry sales skills, training and guiding promotional activities.

Sales target: good completion

Training significance: shaping the obvious competitive advantage of the company's brand and laying the foundation for long-term operation in the future. Promote terminal sales and enhance brand word-of-mouth communication.