Quality education attaches importance to people's ideological and moral quality, ability training, personality development, physical health and mental health education. In quality education, art education has become an important part. In recent years, the state has issued a number of policies to support the development of art education. Since the General Office of the State Council released the first opinion on comprehensively strengthening and improving the aesthetic education in schools since the founding of New China on 20 15, great progress has been made in the teaching reform of aesthetic education in schools, the construction of aesthetic education teachers in schools, the facilities and equipment of aesthetic education in schools and the evaluation mechanism. From July 2065438 to July 2009, the State Council issued the Opinions on Deepening the Reform of Education and Teaching to Improve the Quality of Compulsory Education in an All-round Way, clearly proposing that music, art, calligraphy and other courses should be strictly implemented, and courses with artistic characteristics should be offered in combination with local culture.
Driven by good art education policies and market demand, China's art education industry has developed rapidly. By 20 18, the market size of China art education industry has reached 1 166 billion yuan, up by 12.3% year-on-year. With the improvement of residents' living standards and urbanization rate year by year, parents in third-and fourth-tier cities in China have gradually strengthened their acceptance of art education and training, and the art education industry will continue to maintain a steady growth trend. It is estimated that by 2020, the market size of China art education market will reach about 654.38+050 billion yuan.
Market Size Statistics and Growth Forecast of China Fine Arts Education Industry from 2065438+05 to 2020
Data source: compiled by Prospective Industry Research Institute.
Online art education is the general trend.
At present, the business models of China art education market are mainly offline and online. Due to the particularity of art, offline teaching in art education industry is still the main form of industry development. At present, most of the larger offline art education institutions in China adopt the mode of direct operation+joining, and the regional central cities are mainly direct operation, while the third-and fourth-tier cities sink through the mode of joining.
In recent years, with the continuous upgrading of online education technology, scientific and technological progress has made it a general trend to require online art education of fine scenes. The online art education market is developing rapidly with the help of capital, users' willingness to consume and technology upgrading.
According to the data of IT Orange, in 20 16-20 19, domestic representative online education enterprises (Yibao and Huala) all received hundreds of millions of yuan in financing, among which Yibao received 40 million dollars from investors such as Tencent and Lanchi Venture Capital in June 20 19. Looking forward to the future, with the help of capital and online education technology, China online art education industry will become the future development trend of art education industry.
For the above data sources and analysis, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Education and Training Industry issued by Forward-looking Industry Research Institute, which also provides solutions such as industrial big data, industrial planning, industrial declaration, industrial park planning and industrial investment promotion.