This is a necessary enrollment method for all educational franchisees. No matter what enrollment method is adopted, telephone enrollment is inevitable. Of course, before telephone enrollment, it is to collect information. Collecting information can screen qualified people through a wide range of investigations, and in addition, students' information can be obtained through schools, so that the information obtained is more targeted. After you get the information you need, you should start telemarketing. Under normal circumstances, the first call is to ask about the basic situation and see if the other party has any needs for education and training. After determining your intention, you should publicize your training institution, introduce its advantages, highlight its characteristics and arouse customers' interest.

Registered students at home

You can invite customers to your home or you can go to your home to enroll students. In short, the most fundamental thing is to be able to interview students and parents, just like interviews in marketing. Watching more will increase your chances of success. Face-to-face communication makes it easier to fully understand the mentality of students and parents from tone, facial expression and action. , and focus on what students and parents are most interested in.

3. Mailing, TV advertising, sending publicity materials, etc.

These are gradually infiltrated through word-of-mouth marketing. The mailing method has the same meaning as sending promotional materials. Let students and parents receive such publicity materials. Some people may watch it, and some people may throw it in the trash can. These methods do not expect students and parents to take the initiative to call, but mainly let students and parents know that there is such an education and training institution and that they are enrolling students. Television advertising and other methods belong to mass marketing, and are not sent directly to target students and parents like mail. Television advertising is not aimed at the target group, but at everyone, forming word-of-mouth marketing to let the public know that when students and parents need to find education and training institutions, they will think of themselves.