First, what is e-commerce?

E-commerce originated from English ELECTRONIC MERCE, abbreviated as EC. As the name implies, its content includes two aspects, one is electronic mode, and the other is business activities.

E-commerce refers to the use of simple, fast and low-cost electronic communication methods to conduct various business activities without meeting buyers and sellers. E-commerce can be completed through various electronic communication methods. Simple, for example, you conduct business activities with customers by phone or fax, which seems to be called e-commerce; Now people are discussing e-commerce, mainly through EDI (Electronic Data Interchange) and the Internet. Especially with the maturity of Internet technology, the real development of e-commerce will be based on Internet technology. So some people call e-commerce IC (Internet merce) for short.

From the perspective of trade activities, e-commerce can be realized in multiple links, or it can be divided into two levels. The lower-level e-commerce is e-commerce, e-trade, e-contract and so on. The most complete and advanced e-commerce should be to use the Internet to carry out all trade activities, that is, to completely realize information flow, business flow, capital flow and partial logistics on the Internet. In other words, you can negotiate with customers online, place orders, pay (receive) money, open electronic invoices and even pay taxes through electronic customs declaration in one go.

To achieve a complete e-commerce will involve many aspects, besides buyers and sellers, banks or financial institutions, certification bodies, distribution centers and other institutions need to join. Because the parties involved in e-commerce don't know each other physically, the whole process of e-commerce is not a copy of business activities in the physical world. Online banking, online electronic payment, data encryption, electronic signature and other conditions and technologies play an important and indispensable role in e-commerce.

Second, how to learn electronic commerce

There are many aspects of e-commerce learning, but now many students are not clear, and teachers are not clear about what to learn, what to learn and how to learn. In this regard, I would like to talk about my personal views.

1. Now teachers in schools and related majors should understand that this industry should be used to make those things, which are commonly used and which are important things, and textbooks and teaching AIDS should not be used indiscriminately for students.

2. Students should also learn about this knowledge from current related companies and what e-commerce needs. Books are so important that you can't learn from any books.

At present, there is no clear conclusion about e-commerce in China. What to learn and what not to learn is very important, whether it is electronics or business. If it is more important than electronics, there is not much concern, because the electronic aspects used in e-commerce are not very common and ordinary people can't do it. E-commerce companies will invite people in the field of computer technology to do it. E-commerce is an international industry.

E-commerce should learn from international business.

5. International language is also very important.

6. It is to learn what e-commerce can use now.

7. Make more use of this aspect, do some simple business activities online, and learn about online marketing.

What does e-commerce mainly mean?

E-commerce mainly refers to: E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, and realize online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

What aspects does e-commerce include?

Hello, Chinese public education is at your service.

There are many precautions in the operation of online stores, so if you want to do an online store well, you need good operation to do it well. There is a lot of room for improvement in operation, so training is needed first, and then everything can be done at work. You can log in to official website of Zhonggong Diangong Business School to study and consult.

If in doubt, please consult the public education enterprises in China.

What is e-commerce?

The so-called e-commerce refers to moving offline activities online.

For example, clothing in physical stores puts things from offline physical stores on online websites, and then the corresponding customer groups are consumers and corporate wholesalers. Namely B2B, B2C and C2C modes.

What does e-commerce include and how does it work?

Business e-commerce includes many things, such as electronic transfer between banks, electronic remittance, online trade, online services (such as QQ)(B2B, B2C B2G), which are all e-commerce.

According to the online terminology, it is to conduct commercial transactions by electronic means. Based on the electronic processing and transmission of data, it contains many different activities, involving products and services, traditional activities and new activities. ~ ~ hehe

From a systematic point of view, e-commerce website can be regarded as an open information management system. As a website, if this system wants to be fully and thoroughly implemented and roughly divided, it probably needs four levels:

The first layer, e-commerce is based on the network hardware layer. At this level, it is necessary to understand the functions of general computers, servers, switches, routers and other network devices, and understand the performance of enterprise network products, such as Cisco; Understand routing protocol, TCP/IP protocol, etc. Familiar with local area network knowledge and have the ability of network design, installation, maintenance and management. At this level, Cisco's CCNA, CCNP and CCIE certifications are authoritative in the industry. Generally speaking, the e-commerce curriculum system does not cover many things at this level.

The second layer is the software platform for implementing e-commerce. At this level, it involves the selection, installation, debugging and maintenance of server-side operating system, database, security and e-commerce system. For example, on Microsoft's windows operating platform, the server operating system currently has server2003；; The database has SQLserver；; E-commerce applications include merce server and content management server; ; Security includes ISA server and so on. At this level, many Microsoft certifications, such as MCSE, MCAD, MCSD, MCSA, McDerball, etc. It is undoubtedly helpful to master knowledge. But it is not the focus of e-commerce major.

The third layer, e-commerce application layer. At this level, the design and development of business logic and website products, such as interface design, may require knowledge of html, css, xml and scripting languages, as well as web page design and image processing skills such as Dreamweaver and Photoshop. Or the development of network applications. At this level, in some universities, some students interested in technology may realize it.

The fourth level, e-commerce operation management, involves various business support personnel such as customer service, market, trade, logistics and sales. It should be the focus of e-commerce learning! Types and operation forms of e-commerce

E-commerce is the most commercialized part in the network economy and the core component of business activities in the network economy era. It is usually composed of e-commerce between commercial organizations, e-commerce between commercial organizations and consumers, e-commerce between commercial organizations and administrative organizations, and e-commerce between consumers and administrative organizations.

1. Business-to-business e-commerce activities refer to a series of commercial transactions such as purchase and payment between industrial enterprises and between industrial enterprises through computer networks. People in the IT industry are used to calling it business to business. B2B for short.

2. Business-to-consumer e-commerce refers to various e-commerce activities between industrial and commercial enterprises and consumers. It is mainly an e-commerce activity with the help of the Internet as a means of distribution, and online service, home delivery and other supporting service systems as a means of distribution. This kind of activity is the main component of e-commerce at present. Moreover, in China, its development speed is extremely fast, among which 8848 online, Netease, 800BUY and [mailbox protection] have developed rapidly and have begun to take shape. The abbreviation B2C is the abbreviation of BusinesstoCustomer.

3. E-commerce activities between administrative organs and commercial institutions refer to e-commerce activities between administrative organs and enterprises in industrial and commercial industries. Such as: * * online procurement, online bidding, online auction; * * * E-commerce activities such as online issuance of administrative licenses, import and export licenses, and online taxation of enterprises.

4. The e-commerce activities of administrative organs to consumers refer to the e-commerce activities of * * to individual citizens. Such as: online tax payment, social welfare fund distribution, outpatient service in online hospital, online remote ... >>

What types or modes does e-commerce include? thank you

B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G) and so on.

B2B = business to business.

Business-to-business e-commerce refers to the exchange of products, services and information between enterprises through the Internet. Generally speaking, the supply and demand sides of e-commerce transactions are merchants (or enterprises and companies), who use Internet technology or various business network platforms to complete the process of business transactions. These processes include: publishing supply and demand information, ordering and confirming orders, payment process, issuing, transmitting and receiving bills, determining distribution scheme and monitoring distribution process. Sometimes write b

To B, but for simplicity, only its homonym B2B(2 is 2) is used. Typical examples of B2B are China suppliers, Alibaba, China Manufacturing Network, Dunhuang Network, HC Network, Win Business Network, Needsee, E-commerce Bar, etc.

Wait a minute. B2B can be divided into foreign trade B2B and domestic trade B2B according to the service object, comprehensive B2B and vertical B2B according to the nature of the industry, and vertical B2B includes: China Chemical Industry Network and Luwen Construction Service Network.

B2C = Business to Customer

B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of 8848 online mall. The first kind:

Comprehensive Shopping Mall: Tianhe City and Jiazheng Square on Taobao Line.

Shopping malls, called cities, will have many shops in natural cities. Yes, this comprehensive shopping mall is just like Jia Zhengxin Daxin Tianhe City, which we usually enter.

Like big shopping malls in real life. The first floor of the mall may be a first-class brand, then the second floor is women's wear, the third floor is men's wear, the fourth floor is sports/decoration, the fifth floor is digital, and the sixth floor is a special session. ...

Put n brand stores in, and this is the shopping mall. There is Taobao Mall in the back.

Naturally, this form is no different from tradition. It has a huge shopping group, stable website platform, perfect payment system and credit guarantee system (although there are still many shortcomings at present), which promotes sellers to sell things and buyers to buy things. Like traditional shopping malls, Taobao itself does not sell things, but provides a complete sales package.

The advantages of online mall, such as sufficient popularity, rich products, convenient logistics, cost, 24-hour city that never sleeps, no geographical restrictions, and more abundant products, reflect that online comprehensive mall is about to gain a place in the trading market.

This kind of shopping mall is divided into regions, and there are always three or five big shopping malls in every big city. In the field of internet, it is also doomed that three or five comprehensive shopping malls will occupy a dominant position. At present, there is only one Taobao.

The embarrassing situation of a dominant family. In fact, there are similarities between Pai/Yi Bei/Yes, but they are so far apart that I don't even want to mention them.

The second type:

Single-minded integration type: Sai V network

Saiv. com is mainly engaged in online sales of sporting goods, shopping guides, news information and event reports. , and will be a large-scale comprehensive sports portal. Beijing Saiwei Net Information Technology Co., Ltd. is an innovative comprehensive enterprise. They innovatively integrate the advanced e-commerce model with the traditional retail industry, serve customers with the help of modern network platforms and call centers, and are mainly engaged in sports brand goods business, so as to be only authentic and pay great attention to customer service. The company relies on V-net, takes network marketing and website promotion as the main means, and mainly relies on advanced marketing concepts.

Efficient and perfect distribution mode and brand-new business model provide consumers with high quality and perfect shopping experience.

The third kind:

Department Store: Wal-Mart on Amazon Dangdang Excellence Line

A shop, called a shop, is only one seller; Department store is a rich product line to meet daily consumption needs. This kind of store has its own warehouse, which will reserve a series of products for faster logistics and customer service. This kind of store will even have its own brand. just as

Offline Vuormaa, Watsons, Baijia.

This model is most concerned by Amazon. Many friends in the industry laughed and said that if you want to enter the e-commerce industry, you should first learn from Amazon, become an e-commerce industry and get rid of it.

Amazon is about its characteristics, and its scale makes you love and hate. Here, Dangdang Excellence is a company that I personally admire for almost ten years, although it was called Dangdang in 2004. > & gt

What occupations does e-commerce include?

E-commerce is a big category. In fact, any use of the Internet to promote sales can be called e-commerce. E-commerce includes many occupations, such as network promotion, network marketing, network planning, website operation and so on.

What are the directions of e-commerce?

People-oriented e-commerce is the future development direction of e-commerce in China. This is mainly manifested in three aspects: First, people-oriented is the objective requirement of China's economic development for e-commerce. China is in the process of modernization in which informatization drives industrialization, industrialization promotes informatization and takes a new road of industrialization. The traditional industrialized mode of production based on the huge consumption of material resources is unsustainable. In order to further develop, under the guidance of Scientific Outlook on Development, it is required to take a development path of "high technology content, good economic benefits, low resource consumption, less environmental pollution and full play of human resources". People-oriented e-commerce conforms to this development direction. At present, the influence of e-commerce on China depends largely on the extent to which it can solve the urgent problems in the national economy. Among them, it is an important aspect to improve the employment of workers through e-commerce and improve the quality of workers through e-commerce training. 1. E-commerce is of strategic significance for solving the employment problem. At present, e-commerce websites have provided 320,000 jobs for China, including 165438+ 10,000 jobs provided by enterprise websites, and the third-party logistics and distribution industry will also bring tens of millions of jobs. The annual labor employment gap in China is around 1.34 billion. If e-commerce is done well, a large part of the employment problem can be solved at once. According to the statistics of CNNIC 2004, the total number of websites in China is 595,600. Among all kinds of websites, the number of corporate websites is the largest, accounting for 70.9% of the total websites, that is, about 420,000 websites, which directly absorbed about 165438+ 10,000 people for employment. Followed by commercial websites, accounting for 8.2%. There are about 48,800 websites, specializing in e-commerce activities, with more than 10 full-time employees, accounting for more than 40%, and about 200,000 employees. E-commerce websites have attracted about 320,000 people in total. If we consider e-commerce and indirect drivers outside the website, the number of e-commerce employees will be higher. For example, the third-party logistics and distribution industry has brought tens of millions of employment opportunities, forming new jobs such as e-commerce division and network marketing. Employment information websites and a large number of talent supply and demand channels are providing more matching opportunities for the supply and demand sides, reducing friction unemployment and promoting a more rational allocation of talent resources. 2. Improving the information quality of workers through vocational and skill training and adjusting the employment structure are related to the future strategic competitiveness of China. According to statistics, 95% of the 65 million new jobs in OECD countries in recent years are related to information and knowledge industries. E-commerce can change the structure of labor force and increase the information and knowledge components in labor elements. The same employment, high-quality employment10 million, low-quality employment10 million, is the same from the perspective of finding a job, but it is very different from the perspective of national competitiveness. We position the future national competitive advantage on cheap labor or human capital, which is completely different. Countries and regions that take the lead in adjustment can make the labor force enter the high-quality employment field with high demand from the low-quality employment field with low demand; The adjustment of backward countries and regions will make the labor force more crowded from the original areas with demand to the areas with reduced demand. Therefore, the key to the problem is to seize the opportunity of structural adjustment, improve the quality of workers, seize the opportunity of employment adjustment, and improve people's living standards through information training compared with other countries and regions. Since 2002, the state has implemented the plan of strengthening vocational training to improve employability and the national high-skilled personnel training project, launched a three-year training plan for 500,000 new technicians, and launched a wide range of skills revitalization actions in the whole society, speeding up the training of a large number of skilled workers, especially senior skilled personnel, and improving the employability, work ability and career change ability of all workers. Focus on the training of new technologies, new materials, new processes and new equipment, and cultivate a group of technical and compound skilled talents urgently needed by enterprises and knowledge and skilled talents needed by high-tech development. In 2003, among the employees of Chinese enterprises, 34 million people received various job skills training that year. It is an effective way to select knowledge-based and compound high-skilled talents through vocational skills competition. Commend the winners who passed the vocational skills competition, interview, report and publicize the emerging high-skilled talents, and let the whole society pay attention to the construction of high-skilled talents; Establish the development mechanism of high-skilled talents and do a good job in starting, supervising and summarizing the construction of high-skilled talents ..... >>

What does e-commerce service include?

E-commerce service function

Perfect e-commerce can provide services in the whole process of online transaction and management. To sum up, the service function of e-commerce is mainly reflected in the following aspects.

1. Online advertising service

At present, online advertising is widely carried out on the Internet, and the effect is also remarkable. On the Internet, browse any home page, and you can almost see advertising information of one kind or another. Especially on the homepages of some companies and enterprises, the space occupied by advertisements is more prominent. E-commerce enables enterprises to publish various commercial advertisements and product and service information on the Internet with the help of Web servers and customers' browsers. Customers can quickly find the required commodity information with the help of online retrieval tools, while merchants can use online homepages and e-mails to advertise all over the world. Compared with all kinds of advertisements in traditional media such as radio, newspapers and television, online advertisements have the lowest cost and the richest information for customers. As online advertising plays an increasingly important role in Internet-based e-commerce activities, people call the Internet "the fourth media".

2. Online consultation and transaction negotiation services

At present, the Internet has provided users with a variety of convenient information exchange methods, such as e-mail, newsgroups, discussion groups, whiteboard meetings and online meetings. E-commerce enables enterprises to understand market and commodity information and negotiate transaction affairs through non-real-time e-mail, newsgroups and real-time discussion groups. If there is further demand, they can also use online whiteboard meetings to exchange real-time graphic information. Online consultation and negotiation in e-commerce breaks through the time and space limitation of people's face-to-face negotiation, and provides a variety of convenient forms of conversation in different places. Online product ordering service With the help of the mail system in the network, e-commerce can realize real-time online ordering.

3. Online monetary payment service

E-commerce should be a complete process and an important link to realize online real-time monetary payment. Credit cards and electronic money can be used between customers and enterprises. Smart cards and other ways to achieve online payment. Using electronic payment means directly online can not only save a lot of personnel and other expenses in the transaction for buyers and sellers, but also make the payment for goods more flexible. Convenient, but also can speed up the efficiency of capital turnover. Of course, in order to realize online payment service in e-commerce system, a more reliable information transmission security control mechanism is needed to prevent illegal acts such as tampering, disclosure and fraudulent use of transaction information.

4. Electronic account management services

The implementation of online monetary payment must be supported by electronic financial system, that is, banks, credit card companies and insurance companies should provide online payment services, and electronic account management is its basic component. Credit card number or bank account number is the symbol of electronic account, and its credibility needs to be guaranteed by necessary technical measures. The application of digital voucher, digital signature and data encryption ensures the security of electronic account operation.

5. Online commodity delivery and inquiry services

After the customer pays the transaction money, the merchant should deliver the goods ordered by the customer to the customer as soon as possible. For some goods provided in kind, merchants can deliver them to their doors through their local or off-site distribution systems, or entrust relevant freight companies or postal departments to transport or mail the goods to customers. Customers can know the delivery and arrival time of their purchased goods in time through the information network.

For some information products, it is most suitable for direct delivery on the Internet, such as software, e-books, information services, database retrieval and so on. It can provide direct and real-time full-process services from the merchant end to the user end through the Internet.

User consultation service In the process of e-commerce, enterprises can conveniently use the format files such as "Select" and "Fill in the blanks" on the webpage to collect users' feedback opinions on enterprises and their products and services. In this way, enterprises can know the feedback information of users in time, and the market operation of enterprises can form a virtuous circle. Customer feedback can not only improve the level of after-sales service, but also enable enterprises to obtain business opportunities to improve products and discover the market, and establish a good image of enterprises. Figure 1-2-6 shows Compaq's user feedback interface.

6. Transaction activity management services

The management of the whole transaction involves the coordination of people, money, goods, enterprises, enterprises, customers and enterprises. & gt

What is e-commerce? What is online sales?

E-commerce: It is through a website like Alibaba that product information is posted on it, and buyers will talk to you when they see it. This kind of business, (I am not a professional) online sales is similar to this. You can understand it by visiting Alibaba often. It's not very profound. Internet company: This is too common. For example, Alibaba (the world's largest e-commerce platform), Baidu, googel, Sina, Yahoo,,,,