Pr how to make a high-end promotional film pr how to make a high-end promotional film? The shooting of promotional film is the display of corporate culture, ideas and products, while the production of text is the display of visual image. If you do too much creative design on the text, it will greatly reduce the readability of the text and affect the final effect of the advertisement. 1. Replace the picture background with text. Usually, words are graphics and pictures that appear in advertisements at the same time. Therefore, when choosing the background picture, there should be some contrast, so that people can know what information the advertisement is conveying at a glance, which is convincing. 2. The position of the text is best in the middle or upper left corner of the poster. If you put a picture, a poster and the whole poster in the middle, then the position of the text is brighter than the picture, because the text occupies more space in a certain proportion. Text can be bold or slanted. 3. Color The color of a picture is the key, accounting for about 80% of the picture. Color is absolutely the core of the picture. Choose the right color. 4. Decorative meta-elements cannot all be used for picture beautification.

Pr how to make a video tutorial at the beginning of logo pr how to make a video tutorial at the beginning of logo? As follows: Create a new document, execute the command to create a new document, and draw the following figure: Layer editing selection tool, using white and yellow gradient filling, and draw the following figure: Draw gradient color, use gradient editing selection tool, use white and yellow gradient filling, adjust size and position, use gradient editing selection tool, use gradient editing selection tool, and use the method of drawing gradient to adjust to the position shown in the figure and adjust to several states. Use the gradient editing and selection tools to adjust its color to match the image, and at the same time, fill the layer gradient below. Create a new layer in the layer editing selection, fill the gradient with #, and adjust the opacity of the layer to 60%. The parameters are as follows: maximum selection: > layer blending >; Decolorization is a method that we avoid when making sounds. Of course, the color needs to be adjusted, otherwise there will be noise. For example, some concerts are highly integrated. Music, movie posters. In this layout. The user needs to stop.

Summary of PS and PR knowledge A week ago, I finished studying PS and PR. I dare not say how proficient I am, but I have gained a lot. The following are some knowledge points of PS and PR.

Postscript (same as postscript); Police officer (police sergeant)

1.RGB is suitable for computer drawing and online preview, 2. CMYK is suitable for printing. CMYK stands for cyan, magenta, yellow and black.

3. The difference between three erasers

Eraser: Erase the area to be erased. The background color of the eraser is the same as the foreground color.

Background Eraser: When the pattern is erased with the background eraser tool, the background will be displayed, which is the color of the next layer of the selected layer.

Magic eraser tool: when using the magic eraser tool, it will automatically judge the editing situation of the pattern and erase similar patterns, which may not be so detailed.

4. Picture format

JPG: You can get better image quality with the least disk space.

PSD:PSD file can keep all the original information, and can be edited again in PS software after saving.

PNG: mostly used in web pages, supporting transparent channels.

5. Common shortcut keys

New graphics file CTRL+N

Open CTRL+O

Turn off CTRL+W

Save CTRL+S

Save as CTRL+SHIFT+S

Quickly complement Shift+F5.

Undo CTRL+Z

Free conversion CTRL+T

New layer CTRL+SHIFT+N

Deselect CTRL+D

Reverse CTRL+SHIFT+I

Feather CTRL+ALT+D

Display ruler CTRL+R

Toggle foreground and background colors _

Copy a selection or an existing layer to become a new layer _ TRL+J.

Fill the selected area or the whole layer with background color _trl+Del

Fill the selected area or the whole layer with foreground color _lt+Del

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1. Common video formats

264 (video)

The most commonly used video format, equivalent to MP4, is a commonly used video output format for platforms such as Tik Tok, Youku and Bi Li.

MP3 (audio)

The most commonly used audio output format, after selecting MP3, is directly exported, and the output is audio with only audio tracks.

QuickTime (transparent channel)

Operation method: change the "format" to QuickTime "default" to goprocineformrgb 12 bit, and render the alpha channel with the maximum bit depth; Click "Export". For example, export a scrolling text material to QuickTime format, and then import it into other videos for subtitles.

2. Basic Tool Shortcuts

Razor tool c

Select tool v

Save Ctrl+S

Fast forward tool l

Quick release tool j

Fast forward and fast backward stop tool k

Mark the first point

Mark point o

Add mark m

Fast speed regulation of video material R.

3. The role of machines and machines.

The incoming machine is mainly used to select the required video and audio clips.

The player is mainly used for editing videos.

4. Effect control and effect use

5. Use of 5.Pr mask

6. Key frames!

The basic knowledge of PS and PR has been mastered, and some simple posters and videos can be made and completed in stages.

Remember to fill in the knowledge points later.