As a non-fiction bestseller, this book was published 27 times in the two years from March 1925 to February 1927. Anyway; anyway/no matter what/ in any case

Books about popular religion or about "success" can be called models. Barton showed the American public how to enjoy the happiness of non-Puritans without feeling guilty while believing in God, how to spend and save, how to enjoy life and work hard. He gave religion a modern color.

He described Jesus as the world's first advertiser, religious stories as powerful advertising content, twelve disciples as the board of directors of the world's greatest business organization, and Jesus as a great model for all business executives. He is the founder of modern business, because he selected 12 people from the bottom of business and integrated them into a whole, thus conquering the world.

"The world will make greater progress when we no longer think that there is a difference between work and religious work."

In Barton's written world, the word "philistine" originated from the novel named Sinclair Lewis 1922, and is often used to define the social criticism standard for anyone. But more importantly, Barton was able to distinguish Protestants from Orthodox Christians in the war between religion and modernism in the 1920s.

This book has also been recognized by many business celebrities. The publisher of The Wall Street Journal bought 250 copies. The owner of Rosen Prina plans to send 65,438+000 copies as Christmas gifts. Barton personally wrote an advertisement for this book: "Every employer in the United States will give this book as a Christmas gift to the ten most valuable people in the company." It is much more complicated than simply considering the field of literature, and of course it is much more interesting.

Barton's father is a missionary. He founded the famous American BBDO advertising company. Barton launched an advertising campaign called "Human Progress" and set an industry standard that advertising must follow strict moral standards.

In the 1920s, the traditional status of American men and women was weakened. He tried to correct those descriptions of Jesus' weakness and "disappointing", but he portrayed Jesus as an image full of masculine charm, expressed his worries about the decline of American men, and reshaped Yue Se, who had been neglected, into a powerful father image with great influence on Jesus, emphasizing the important role of men as fathers. Barton emphasized that personal charm should come from "sincerity" and charming masculinity, and pay attention to "service".

The success of Nobody (translated into Chinese as Jesus' greatest CEO) pushed Barton to the peak of popularity and fame.