As a person who insists on the connotation of higher education, I am puzzled and worried about the simplified version of the "improper" enrollment method. These practices often ignore the fundamental purpose of education and only pursue short-term popularity and publicity effect, which eventually leads to the decline of subject quality and the distortion of students' learning motivation. The following are some "indecent" enrollment brochures/publicity I have seen:

Exaggerated slogan

Like "national key urgently needed talent schools!" "95% of graduates are employed with high salaries!" Such an exaggerated slogan is obviously to gain attention through the recruitment stunt, but it is out of touch with the inherent curriculum and the quality of school-running philosophy.

Special effects and music of "Fried Meng"

If the propaganda video of the school is full of "explosive" special effects and music, the main purpose is "sensory stimulation" and "fashion pursuit", rather than promoting the theme connotation, it is also inappropriate.

"Miss Campus Beauty Contest"

Taking "Campus miss congeniality" and other competitions as enrollment activities completely ignores the aim of "all-round development of morality, intelligence, physique and beauty" pursued by higher education. The appearance characteristics of students are secondary, and the nutrition of internal quality is fundamental.

Exaggerate the salary of graduates

It is also misleading if schools often exaggerate cases such as "the monthly salary of graduates working for Huawei is 20W" and conceal the long-term career development curve of graduates. Sincere schools should accept the diversified development track of graduates, rather than exaggerating a single case.

The fundamental mission of higher education

The "unscrupulous" enrollment method embodies superficialism and ignores the deep purpose and connotation of higher education itself. The fundamental mission of higher education lies in cultivating high-quality talents and endowing them with lifelong careers. Only by returning to the origin, adhering to the concept and connotation of running a school, and adhering to the all-round development of "morality, intelligence, physique and beauty" can we realize the quality of disciplines, cultivate outstanding talents and realize the fundamental purpose of education.