At the end of June, the business scope of Tianjin New Oriental Training School changed. It is worth noting that its business scope includes training in arts, science and technology, sports and other categories, as well as family education consulting, kindergartens and off-campus custody services for primary and secondary school students.
New Oriental Lianyungang Branch, Hainan Branch, Zhenjiang Branch, Changchun Branch, etc. The business scope has been completely changed, mainly to increase quality education and training in non-disciplinary fields such as art, sports, science and technology, and to provide off-campus custody services for kindergartens, primary and secondary schools.
Second, establish a growth center for quality education.
Following the establishment of quality growth centers in New Oriental Hangzhou, Nanjing and other campuses, the official WeChat account of Beijing New Oriental Quality Growth Center was officially launched on August 5. There are six modules in the official announcement, including 12 course for students and five courses for parents. Courses cover programming, robotics, art, eloquence, calligraphy, chess, Chinese studies and many other courses.
The transformation strategy of New Oriental is multifaceted. On the one hand, it rapidly expands the category of quality education, on the other hand, it changes the business field, increases the custody service, and explores the family learning scene.
Third, New Oriental changed to fine arts, Lego brainstorming and calligraphy.
According to CCTV financial report, Zhang Lei, director of public relations and marketing department of Hangzhou School of New Oriental, said that related courses, such as art and Lego brainstorming, may be introduced next, which will help students to develop in an all-round way and improve their overall quality. At the same time, Jiaozuo New Oriental School has been exploring projects such as art and calligraphy.
Fourth, the reform of physical education college entrance examination curriculum
New Oriental Qingdao School and Tianjin School announced the opening of physical education courses for senior high school entrance examination on July 23rd and August 6th, respectively, and opened the course experience in summer vacation.
Physical education class 1: 1 Restore the test sites for the senior high school entrance examination, generate special reports after the examination, analyze the deficiencies according to different students, and give suggestions for improvement. Summer physical education class is divided into three levels: Chigo class, intensive class and studious class, all of which are aimed at students with weak sports ability.
Introduction to new oriental
The full name of New Oriental Education Technology Group Co., Ltd., headquartered in Zhongguancun, Haidian District, China, is a comprehensive education group and an education and training group. The company's business includes foreign language training, primary and secondary education, preschool education, online education, consulting abroad, book publishing and other fields.
In addition to New Oriental, it also owns sub-brands such as Youneng Middle School Education, Bubble Children's Education, Future Overseas Consultation, Sung Hoon Online Education, Dayu Culture Publishing, Babylonia Parenting Education, and Wentong College Entrance Examination Re-reading. The company was listed on NYSE in 2006, and it is the first educational institution in Chinese mainland to be listed in the United States.
On July 2012 18, New Oriental was investigated by the SEC, and its share price plummeted due to the structural adjustment of VIE. 2065438+On February 1 day, 2006, New Oriental Education Group announced that Tencent would invest 320 million RMB (US$ 50 million) in Sung Hoon, and announced that New Oriental Online would soon conduct an IPO in China. This investment is expected to be completed in the first quarter of 20 16. After the completion, Sung Hoon will still be controlled by New Oriental.
Reference to the above content: Baidu Encyclopedia-New Oriental