Negotiate with customers Guo Baoping photo

Once out of the ivory tower, we must face fierce employment competition and dare to ask where the road is. Should the optimistic be prepared early? Some college students resolutely embarked on a journey of "starting a business".

Because they are young, college students are more engaged, more passionate and better at correcting mistakes and learning. They are not only young, with high cultural quality, but also have a strong spirit of innovation, which is the capital for college students as a special group to start their own businesses.

Smart people are good at camouflage. College students' entrepreneurship, whether in school or after graduation, can not be separated from the external support and management in the process of entrepreneurship.

You should be fully prepared to start a business. According to the guidance center of employment and entrepreneurship in colleges and universities in Liaoning Province, in order to improve the success rate of college students' self-employment, some colleges and universities in our province have set up entrepreneurship courses in college classrooms, carried out entrepreneurship training for college students, and strengthened entrepreneurship training, which has made substantial progress.

Entrepreneurship requires rationality rather than impulsiveness, calmness rather than fanaticism. Without mature mentality, long-term vision and market experience, college students may not go far on the road to entrepreneurship.

The main business of college students is learning. Since starting a business is based on the premise of shouldering studies, it is necessary to solve the contradiction between starting a business and learning.

Employment is difficult to stimulate students' entrepreneurial pride.

Another graduate and a group of applicants.

Graduates have "rushed to the scene" to participate in job fairs, and even individuals have submitted hundreds of resumes to employers, and their jobs are still not settled. It is obvious to all that it is difficult for college students to find jobs, and they can also feel the coming employment pressure. Once out of the ivory tower, we must face fierce employment competition and dare to ask where the road is. The favored person is puzzled: "Do you want to prepare early?" As a result, the leading college students resolutely embarked on the journey of "starting a business". There are no typical examples of successful entrepreneurship of college students to learn from. They don't have strong financial support, enough working hours and rich life experience. After trying for a period of time, many people give up halfway, fail and collapse because they can't take care of their studies and start a business. A college student joked: "It is difficult for college students to find jobs, and it is even more difficult to start a business. It is even harder for college students to start a business. "

However, many people dare to eat crabs.

At 9: 00 am on June 23, a press conference was held in the international conference hall of the School of Software, Shenyang Normal University.

This is a company founded by college students. The company's office is located in the "College Students' Entrepreneurship Incubation Base" on campus. After the press conference, the reporter made a special trip to visit the company. The location of the office is very simple, and everything is arranged in consideration of reducing costs. Except that the open-plan office is a bit like a company, many other things are more like classrooms. "Office" is three sky-blue artistic words written on a piece of white paper; The words "the media the day after tomorrow-marketing and promotion experts in colleges and universities" are also written on paper and posted on the wall; Like this, there are many encouraging words posted on the wall. In the meantime, a vigorous college student's vitality comes at you, which makes it difficult for you not to be infected by their entrepreneurial enthusiasm.

Many college students had such a question as early as when they took the college entrance examination: "Is college my ultimate goal? If so, what should I do once this goal is achieved? " Huang Gengcan, executive director of Shenyang Acquired Culture Communication Co., Ltd. and a third-year student of Shenyang Normal University, also thought about this issue. At that time, he felt that he should "be the boss" and start a career.

Sammul Chan Huang Like Gengcan, the general manager of the company, is a third-year student in college of international business shenyang normal university. Sammul Chan will graduate in one year. As a non-normal major, he also planned and thought about his future: will he find a job in a foreign company or start his own business? Should I start my career in line with the world with my own major? Sammul Chan chose to start a business and put it into action before graduation.

The parents of Wang Jiabin, the creative director of the company, don't support him to start a business so early. In their view, it is natural for parents to arrange everything for their sons. "Binbin doesn't have to worry about what he will do in the future." But Wang Jiabin insists on starting his own business, because no matter how difficult the road ahead is, he wants to go on by himself!

Huang Gengcan, Sammul Chan, Wang Jiabin, Lai Ruoxi, Yi Tianjiao, Amak Chan and others formed the core entrepreneurial team the day after tomorrow. They are full of confidence in the future of the media the day after tomorrow: "within three years, the company will work in the building next to the city square;" Five years later, the company's headquarters will be established in Shanghai. "

College students in the "studio" of Dalian University

Introduce your product-"Dream Crystal" to customers.

Youth, hurricane, rain and dew increase talents

People who hold objections and reservations about college students' entrepreneurship in society generally believe that college students are at the age of long knowledge and long body, and they are not fully mature physically and psychologically, so they can't bear all kinds of pressures of entrepreneurship. As the old saying goes, "You have no hair on your mouth and you are not practical in doing things", so you should wait until you finish your studies before starting a business!

Young is the most distinctive feature of college students. However, it is extremely difficult to judge at what age a person can start a business. People who dare to start a business and can start a business in society will never account for the vast majority, and many people dare not take the first step in life. Similarly, if a person waits until everything is ready before starting a business, how many chances of success will he miss?

Because they are young, college students are more engaged, more passionate and better at correcting mistakes and learning. Many of them accumulate experience and improve their minds in the practice of starting a business. They are not only young, with high cultural quality, but also have a strong spirit of innovation and exploration, which is the capital for this special group of college students to start their own businesses.

On the afternoon of July 10, Cheng Shuai, a freshman in the School of Politics and Administration of Liaoning Normal University, was interviewed by a reporter just after taking the exam of the last course of this semester.

There is a hidden power in everyone's body that can make you the person of your dreams. From the first day he entered the school gate of Liaoning Normal University in September last year, Cheng Shuai noticed that colorful job advertisements were often posted around the campus. Others disdain him, but he looks at them one by one and compares them carefully. Freshman courses are not difficult. Some students play poker, surf the Internet and fall in love in their spare time, but Cheng Shuai doesn't. After school, he not only actively participated in community activities, but also distributed advertising leaflets, sold telephone cards and prepaid cards, accumulated experience while doing things, and became familiar with Dalian's social environment.

College students' entrepreneurship largely stems from their hobbies, and with interest, they have motivation. In less than half a year, Cheng Shuai has become familiar with the four major business districts in Dalian, namely Qingniwa, Heping Square, Xi 'an Road and Olympic Square. On the eve of winter vacation, Cheng Shuai finally found a business opportunity in a shopping center of Roosevelt International Center in Xi 'an Road. In order to welcome the new year, the mall temporarily set up a promotional "float" in the lobby on the first floor, and the "float" counter is inviting investment. On holidays, citizens will definitely prefer folk handicrafts. With this in mind, Cheng rented a counter, started to operate hot stamping gourds, and stood in front of the counter every winter vacation.

It is not enough to start a business with interest. As the saying goes, "Never fight an unprepared battle". To do business, we should have a good understanding of market conditions, society and mass consumption, and complete the butterfly change from "hobby" to "career". Before determining the business direction, Cheng Shuai had made full preparations, and also contacted Hu Xibing, an artist who made gilded gourds by hand in Dalian, as his agent to sell gilded gourds in Dalian. At the same time, Cheng Shuai "made up" the knowledge of folk culture by reading books and searching information on the Internet.

When he stood in front of the counter, he was fully prepared. He can answer almost all the questions raised by customers without hesitation. Cheng Shuai, the new male anchor of Liaoning Normal University TV Station, always smiles and is full of enthusiasm when introducing relevant folk knowledge and legends to each other.

The customer came by car, so he focused on the meaning of keeping peace on the gourd. After wanting to buy home, he and Zhong Kui focused on hot gourds together; The customer said that he was in business, so he focused on the design of Fan Li, the god of wealth. Buyers think it's too expensive. He will focus on the origin of gourds in Shandong, how many gourds can be picked out to meet the processing requirements, how many processes each gourd needs to be hand-polished, ironed and painted, and how long it will take ... His description is so detailed and credible that people can increase their knowledge and feel that this gilded gourd is really worth it. After listening to his explanation, a man said, "Young man, you are too enthusiastic, and your introduction is too good." I didn't want to buy it. The big one is too expensive. Please show me a small one! "In this way, the turnover of hot-pressed gourds on the counter reached 1600 yuan.

After the school started this spring, Cheng Shuai officially set up his own folk arts and crafts counter in Dalian's shopping malls. He usually hires a clerk to sell goods and only takes care of business on weekends. In private, students don't call him by his first name, but call him "Boss Cheng".

Sincerity is the key to foreign aid communication.

Since you have chosen to start a business, you can't give up easily. What will you do when you encounter difficulties that you can't overcome? Do you want to do nothing or turn around and ask for help? Who should college students turn to for help if they ask for help?

The road to entrepreneurship is arduous and tortuous, especially for students who lack social experience on campus. Among them, the lack of social experience and funds is the bottleneck of college students' entrepreneurship at present. College students have no source of income, so they encounter financial difficulties in starting a business. Many people will ask their parents for help. Lin Dong of Liaoning Normal University thought of asking for help from national policies and teachers.

In the College Student Entrepreneurship Center of Liaoning Normal University, the reporter met Lin Dong, a legal person of Dalian Kexin Chemical Co., Ltd. After confirming that the road to postgraduate entrance examination was blocked, she decided to start a business. The College of Chemistry and Chemical Engineering of Liaoning Normal University once instructed some college students to form teams, write business plans, participate in the National Challenge Cup Business Plan Competition, and won the silver prize. Lin Dong is not a member of this team, but he wants to activate this plan and turn "an armchair strategist" into reality.

To this end, she and her classmate Zhang Lei put forward their own business plan according to this plan after obtaining the consent of their classmates and teachers. Because my family is average, I only raised 5000 yuan to start a business, and the funds are insufficient. What should we do? First, get the support of 40,000 yuan college students' venture capital from Shahekou District Government of Dalian; Then I got up the courage to ask teachers for help, and further expressed my long-term plan to contribute to the transformation of teachers' scientific research achievements in the future. The four teachers of the college were moved by her sincerity and resolutely raised 60 thousand yuan, which laid the foundation for their successful entrepreneurship. Lin Dong told reporters excitedly: "The blueprint for starting a business is drawn by students. The main funds for starting a business come from the support of the state and teachers. Even the first big business was to buy chemicals and instruments for our college. Therefore, I have been doing this with gratitude. "

Smart people are good at camouflage. College students' entrepreneurship, whether in school or after graduation, can not be separated from the external support and management in the process of entrepreneurship. Two years ago, five students from Dalian University, including Zhu Xu and Qu Qiushi, took to downtown Dalian wearing Hanfu, hoping to do something for the cultural etiquette of Hanfu. As a result, people have different reactions. Later, when they decided to set up the Sanglin Zhihuan Culture Promotion Center, they learned a lesson and won the support of Dalian Folk Artists Association in advance. Mr. Wang from the Artists Association and Mr. Xie from the Embroidery Association made excellent Hanfu for them and became their strong backing. Then they use the platform of Dalian University Entrepreneurship Competition for actual sales. In more than half a year, the center sold nearly 50 sets of Hanfu, with total sales exceeding 1 10,000 yuan, and won the first prize in the school entrepreneurship competition.

The support from the outside world is so important that the entrepreneurs who bought Culture Communication Co., Ltd. in Shenyang were deeply touched. According to Huang Gengcan, executive director of the company, the company was successfully registered on June 65438+1October 2 1 this year, but the difficulty it faced at that time was insufficient funds. When they found the school leader and offered to rent an office space on campus, the school leader happily told them that the school was going to set up a business incubator base for college students, and "buying media" could come to work in the base without paying any rent! Speaking of the press conference, Huang Gengcan was deeply touched: "When this press conference was held, the school not only invited relevant leaders, but also provided us with a venue for the press conference on campus; Teachers from the Youth League Committee and the Propaganda Department come forward to invite news organizations ... If we do these things ourselves, not only people may not be able to invite them, but the cost will also be a big problem. "

Actively preparing for war in the ivory tower of entrepreneurial fever

You should be fully prepared to start a business.

According to the guidance center of employment and entrepreneurship in colleges and universities in Liaoning Province, in order to improve the success rate of college students' self-employment, some colleges and universities in our province have set up entrepreneurship courses in college classrooms, carried out entrepreneurship training for college students and strengthened entrepreneurship training, and made substantial progress. For example, Dalian University has established the cultural concept of "let every student succeed" and constructed a new model of entrepreneurship education for college students from a strategic perspective.

Under the guidance of Liaoning University Employment and Entrepreneurship Guidance Center, the reporter made a special trip to Dalian University in Dalian Development Zone on the eve of the summer vacation in colleges and universities. According to Xie Chenxi, director of the Admissions and Employment Guidance Center of Dalian University, Dalian University pays attention to entrepreneurship education from the teaching system. As early as 2003, career guidance courses with entrepreneurial content were offered for students, and a platform was built for students to improve their entrepreneurial quality and cultivate their entrepreneurial ability with workshops, various entrepreneurial plan competitions and mechanical design competitions as carriers. The school has also set up a special fund for education, which has invested more than 3 million yuan since 2002 to support college students to set up innovative projects, participate in studios and participate in various competitions.

At noon on July 1 1, the reporter began to visit the "Studio Achievements" exhibition area on the fourth floor of the quality education base of the school. Sun Hong, deputy director of the school's enrollment and employment guidance center, introduced by the river: "10 years ago, in a small room of our audio-visual education building, a teacher from the Academy of Fine Arts and a group of college students set up a ferry studio, which is the first studio in our school calendar ..."

Professor Guan Hao, director of Dalian University National College Students' Cultural Quality Education Base Office and director of Dalian University Museum, said: "The studio is spontaneous. Students have this idea, and teachers have this idea. Teachers take students to do a research project, which is particularly good for cultivating students' ability. Later, after the school found this sign, it thought that this form changed the traditional classroom teaching mode and began to promote studio practice in 2000. Soon, the studio became the frontier of college students' entrepreneurship. "

In the first half of 2000, the Zero Art Design Studio of Dalian University came into being, and the core of the team was that freshmen strictly adhered to spring. The studio simulates the operation of an advertising company and takes over some work. The students in the team worked together to complete the research. If necessary, please ask the instructor to make suggestions. After a period of training, Yan Jianchun set up his own real advertising company in the next semester of junior year.

At present, the school has built more than 100 student studios, which are distributed in various teaching units, scientific research institutions and government functional departments. More than 4,000 students participated in the activities for a long time, and 100 teachers participated in the guidance, of which more than 50% relied on teachers' scientific research projects or bases.

Under the guidance of teachers, college students have exercised their innovative ability, improved their entrepreneurial quality and achieved some high-quality research results through the research and practice of practical projects. Many students regard the studio as a training ground for social actual combat, and the innovative ideas, innovative ability, innovative quality and ability to cooperate with others they have learned here will become the capital and wealth for their future social employment and entrepreneurship.