Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA.

1. Marketing is a social and management process in which individuals and collectives obtain what they need and want by creating products and values and freely exchanging them with others.

2, the so-called marketing, is in the changing market environment, to meet the needs of consumers and achieve corporate goals for the purpose of business activities, including market research, target market selection, product development, product promotion and a series of market-related business activities.

3. Marketing is an activity that aims at satisfying various human needs and desires and transforms potential exchange into reality exchange through the market.

Extended data:

1. Marketing strategy is a process in which an enterprise takes the customer's demand as the starting point, obtains the information of customer's demand and purchasing power according to the experience and the expectation of the enterprise, organizes various business activities in a planned way, and provides customers with satisfactory goods and services through coordinated product strategy, price strategy, channel strategy and promotion strategy, so as to realize the enterprise goal.

2. The evolution of marketing concept has gone through three stages: traditional concept stage, marketing concept stage and social marketing concept stage. The marketing concept in the traditional concept stage includes three concepts, namely, production concept, product concept and promotion concept.

3. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

4. In marketing, rationality refers to the use of knowledge to scientifically analyze the market environment, accurately predict future market development and changes, and simply pursue market share and lose profits; Or like Qin Chi, who was criticized by the marketing circle, regardless of his own production conditions, he only paid a high price for "winning the championship" and could only reap the consequences.

References:

Baidu encyclopedia _ marketing