First, analyze and select names.
1, education and training market analysis
Training seems to have a low threshold, and a large number of new entrants have flooded into this market, which has intensified the bubble of the education and training industry and the shortage of food supply has become increasingly serious. At the same time, due to the widespread problems in training institutions, such as exaggerating school-running achievements and fictional famous teacher effect, the training effect is not ideal, especially the high one-on-one fee, which has aroused widespread doubts from the media and society. This year, CCTV and other media criticized one after another, and industry leaders such as Xueda, Xuesi and Ambow Han Jing were all bombed. The training industry is facing an unprecedented crisis of integrity, and the choices of parents of students are becoming more and more rational, which makes the training industry face heavy public pressure.
1) Parents' choices are becoming more and more rational, and high-quality educational resources are still favored.
2) Profit-seeking capital tends to be calm, and second-tier cities become the focus of investment.
3) Large institutions attack across the board, and small and medium-sized institutions seek differentiated operations.
4) Process and standardization become the necessity of upgrading the training industry.
5) The profit-seeking impulse of teachers in public schools affects the survival of training institutions.
6) Changes in economic structure, population structure and consumer demand will affect changes in the training market.
2. How to choose the educational entrepreneurship joining project?
At present, small and medium-sized education and training institutions can be seen everywhere, and all kinds of institutions are also competing to play the banner of attracting investment and joining. Investment advertisements of Xueda Education and Longwen Education can be seen everywhere, and their expansion speed is also amazing. How to choose educational joining projects? Investors should take cash flow as the key assessment index, especially the cash flow of personalized education in primary and secondary schools is the most impressive, which is the best choice for investors.
3. How to name and choose training institutions?
1) site selection
Correct positioning is an important condition for the survival of an organization. Because for entrepreneurs, when operating, do a good job in site selection analysis, then this project will be half successful in the severe market. Next, Bian Xiao made the following analysis on the correct positioning that entrepreneurs need to master when operating potential education institutions.
First of all, we must clarify our business scope and business positioning. If it is a large training institution, a broad school address may suit you; If it is a school of literature and art and training, it will be better to have a certain community or community that can meet the conditions; Different school sites and different business types make different choices.
Convenient transportation is one of the conditions for choosing a shop location. It's best to have a bus stop near the store and a bus stop for taxis. Many cities in order to facilitate traffic management, in some major
Traffic control will be set up on the main streets, such as one-way traffic, vehicle type restriction and travel time restriction. And these places should be avoided when choosing a site. With the rapid development of the city, business is likely to encounter the transformation of the old city. To set up a training place, we must first investigate and understand the local urban planning and avoid setting it in a "dangerous" area that is easy to be demolished. When renting a house, we should also investigate the purpose of the house, such as the quality of the house, whether the owner of the house has property rights or other debt disputes, and so on.
2) Naming
A good education and training institution should have a good name to attract more students. How to get a nice and auspicious name? In fact, a good name is not only easy to remember, but also has a good meaning and unique creativity. Here, Bian Xiao offers several unique and creative names for the reference of training institutions.
The first choice is the shepherd Morejoy.
Creative display morejoy is happier, which embodies the idea of entertaining through education, and enables students to get emotional and intellectual development together in a happy environment.
Grazing, grazing and teaching. Philosophy, wisdom. Education needs wisdom, and how to improve students' EQ needs great wisdom, and we have such wisdom and educational ability.
Shinezeal, another kind of wisdom
Creative description shine shines, representing the ability of this organization. Zeal's enthusiasm represents the quality of service, and the teachers are enthusiastically trained.
Good at wisdom, good at wisdom, good at giving and teaching students wisdom, and improving students' emotional intelligence.
Bi Zhuo Bezer, the Other Kind
Creative explanation: bezeal, full of enthusiasm and enthusiasm for learning, is bound to be excellent.
Alternative: Xingran Sere
Creative explanation of shining stars, shining stars, the rise of Ran Ran. Xingran symbolizes the bright future of this institution and also symbolizes the bright future of students.
Second, recruit students to join the enterprise.
1. How do educational and training institutions operate/recruit students?
The traditional way of enrolling students is nothing more than handing out leaflets and calling people to your home. However, with the prevalence of the Internet today, these traditional enrollment methods have little effect. So, can you enroll students with the help of the Internet? Here, Bian Xiao recommends several brand-new enrollment modes for you to enroll students through the Internet:
1) online article marketing
It is said that an online education website posted a marketing article in some forums (such as Wuhan Parents 100) at that time, which generally attracted three or five students. Due to the guidance of marketing articles, users can feel the advantages of online education more. Young netizens are willing to try online education to save time and money, and parents in China are eager to let their children try this new educational model.
Never underestimate China's parents' acceptance of new things, because they are in a state of extreme hunger. For the sake of children's grades, they can actually try any teaching form, as long as it is helpful for children's learning. Therefore, we can do a good job of publicity with the help of educational websites. As long as the soft text is well written, there are no students.
2) TV media
There is no denying that the public trust of domestic TV media is still relatively high compared with other media. Take the well-known melatonin as an example. They have never done any online advertising or marketing, but almost no one does not know it. It is said that after an institution was reported by a local TV station, the number of students soared, and the most important thing is that the trust of parents has increased-and the most important thing for Internet services is the trust of users. Once this trust is established, it will also be an opportunity for online education to take off.
3) Optimization of related similar keywords
If you do online English training, you can completely optimize keywords such as New Oriental Online, because if you can go to Baidu to search for New Oriental Online, at least his equipment is fine and you can accept it online.
Studying it saves a lot of cost of screening users, and the calculation of this cost must not be underestimated. 2. Join a chain to attract investment from an education and training institution/marketing.
For the private private education industry, what we often have to face is the invitation to customers. Only by inviting customers to the door can we develop potential customers into actual consumer customers. Many people are very
I feel distressed, it is really difficult to invite customers. In fact, it takes skill to invite customers. Here, Bian Xiao talks about the skills of invitation. 1) Be prepared before the invitation, speak slowly and smile.
Preparing before the invitation is to make you more confident in the invitation process. Imagine that if the inviter asks three questions, the customer will think, this is definitely not a good institution, and naturally it will not come to the door. So it is very important to do your homework before the invitation. In addition, try to smile when inviting. Although you are invited by phone, the other party can't see you, but smiling can make your tone calm and increase your personal affinity, and the other party is willing to continue chatting with you. Finally, don't speak too fast or too slowly. Fast will cause people a sense of depression, but not too slow. Too slow will make people think you are dragging your feet.
2) Don't show your cards at once.
When using most excuses, don't say everything you have prepared at the beginning. Reveal it step by step, which will increase the authenticity. But also can save time and improve efficiency. For example, don't make it clear very early that we are enrolling students. You can ask the customer other questions first. Of course, these questions must be related to our theme, then approach the needs of customers step by step, and finally sell ourselves. In the process of sales promotion, we must be natural and stand from the customer's point of view, so that customers can truly feel that we are thinking of him.
3) Avoid answering all questions
Customers always ask a lot of questions, so avoid the tendency to try to answer all the questions. Because you answer too many questions first, you will be very passive. Second, it is inevitable to expose more flaws. When faced with some questions, you can find reasons to refuse to answer. For example, I can't explain this problem clearly on the phone. Well, you can come to our side for consultation. We have more detailed information here. Let's make an appointment first, and then I'll send you the address. what do you think?
4) Hold on for another minute.
Many times, persistence will have unexpected effects, so even if the other party explicitly refuses, you should persist again.
Many times, customers are moved by your persistence.
There are many invitation skills and knowledge. In any case, you must pay more attention to your speech skills.