Quality education attaches importance to people's ideological and moral quality, ability training, personality development, physical health and mental health education. In quality education, art education has become an important part. In recent years, the state has issued a number of policies to support the development of art education. Office of the State Council.
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Since the publication of the first Opinions on Strengthening and Improving School Aesthetic Education since the founding of New China in, great progress has been made in the reform of school aesthetic education, the construction of school aesthetic education teachers, the facilities and conditions of school aesthetic education venues and the evaluation mechanism. From July 2065438 to July 2009, the State Council issued the Opinions on Deepening the Reform of Education and Teaching to Improve the Quality of Compulsory Education in an All-round Way, clearly proposing that music, art, calligraphy and other courses should be strictly implemented, and courses with artistic characteristics should be offered in combination with local culture.
Under the favorable policy environment, many parents in our country pay more attention to art education year by year. According to the survey data of parents' gang, among the quality education courses selected by parents for their children, art courses account for 7 1.78%, making it the most popular type of quality education. At the same time, in the art education project, art education accounts for 44.72%, ranking second among the types of art education that parents want their children to receive.
According to the data of China Fine Arts College Entrance Examination, from 20 12 to 20 18, the number of people taking the national fine arts college entrance examination fluctuated. But overall, the reference number is above 450,000, which is at a high level. This is a stable source of income for the art education industry, and with the liberalization of the national second child policy, the number of school-age college entrance examinations in China will gradually increase, and the demand side of the industry will also gradually increase. On the whole, China's art education market has a broad demand for users and a broad space for industry development.
Driven by good art education policies and market demand, China's art education industry has developed rapidly. By 20 18, the market size of China art education industry has reached 1 166 billion yuan, up by 12.3% year-on-year. With the improvement of residents' living standards and urbanization rate year by year, parents in third-and fourth-tier cities in China have gradually strengthened their acceptance of art education and training, and the art education industry will continue to maintain a steady growth trend. It is estimated that by 2020, the market size of China art education market will reach about 654.38+050 billion yuan.
Online art education is the general trend.
At present, the business models of China art education market are mainly offline and online. Due to the particularity of art, offline teaching in art education industry is still the main form of industry development. At present, most of the larger offline art education institutions in China adopt the mode of direct operation+joining, and the regional central cities are mainly direct operation, while the third-and fourth-tier cities sink through the mode of joining.
In recent years, with the continuous upgrading of online education technology, scientific and technological progress has made it a general trend to require online art education of fine scenes. The online art education market is developing rapidly with the help of capital, users' willingness to consume and technology upgrading. According to the data of IT Orange, in 20 16-20 19, domestic representative online education enterprises (Yibao and Huala) all received hundreds of millions of yuan in financing, among which Yibao received 40 million dollars from investors such as Tencent and Lanchi Venture Capital in June 20 19. Looking forward to the future, with the help of capital and online education technology, China online art education industry will become the future development trend of art education industry.
The above data comes from the Analysis Report on Market Foresight and Investment Strategic Planning of China Education and Training Industry by Forward-looking Industry Research Institute.