Fundamentally speaking, political, ideological and moral quality is a person's political attitude, ideological and moral level and sense of social responsibility, and it is a character that integrates his career with the future of the motherland, human civilization and social progress. In the process of establishing a market economy, it is particularly important to have the political character of "the interests of the motherland are above everything else" and "everyone is responsible for the rise and fall of the country". Talents in the new century must first have the spirit of seeking truth from facts and daring to uphold the truth. Secondly, we should have good social morality and professional ethics. From a higher level, we should firmly establish the consciousness of serving the people wholeheartedly. Political, ideological and moral quality is the driving force of life development and the basic point of high-quality talents.

Institutions of higher learning are the creative base of science, culture and knowledge, and also the spreading place of science, culture and knowledge. Colleges and universities that create and disseminate scientific and cultural knowledge shoulder the task of cultivating students, and their main task is to improve the level and quality of scientific and cultural knowledge of the educated. The question of science is a serious one, and there can be no hypocrisy. Seriously, meticulously and diligently, this is the embodiment of scientific quality. China culture has a long history, and the world culture is profound. A professional with good cultural quality, no matter what major he studies, must have a good knowledge structure, profound cultural background and elegant cultural temperament. Some scholars believe that knowledge is a kind of capital and the most important factor of production for economic development. In other words, in the era of knowledge economy, knowledge quality is extremely important.

2.2. Thinking, creativity, ability and quality

Knowledge comes from thinking and creation, and good thinking quality can make people constantly pursue new knowledge. The quality of thinking is firstly characterized by being diligent in thinking, and secondly by being good at thinking. Only by using dialectical thinking method to think positively, reversely and multidirectional can we gain something from thinking. Creative quality mainly refers to having rich imagination and constructive power, being able to draw inferences from others, learning from others, discovering what others ignore and paying attention to it; Can find new growth points, broad interests, open mind, strong curiosity and thirst for knowledge. With the rapid development of science and technology economy, it is not enough to master knowledge, but also to have the ability to use it. Ability is a kind of intelligence for human beings to learn and use knowledge, and it is also the core of the quality of scientific and technological personnel, also known as intelligence. High-quality talents should not only improve the ability to use professional knowledge, but also improve the ability to use foreign languages and computers, as well as have good expression ability, organization ability and innovation ability. At present, the trend of mutual penetration and intersection of science and technology fields is increasing, and major key projects rely on "large corps operations." Therefore, higher requirements are put forward for the leadership, cooperation and coordination of high-quality talents.

2.3. Psychological and physical qualities

With the transformation from planned economy to socialist market economy, great changes have taken place in China's politics, economy, culture and other fields, and people's psychology has also changed greatly. As the "most sensitive group", the psychological changes of contemporary college students are even more amazing. The psychological quality of college students is directly related to whether they can live healthily and grow into useful talents for society. From a big perspective and a long-term perspective, it is related to the construction of China and the prosperity of the nation in the 2/kloc-0 century. If China wants to win the 2 1 century, it must vigorously develop the socialist market economy, improve its competitiveness and fully mobilize people's enthusiasm, initiative and creativity. Fierce competition challenges people's psychological quality. Generally speaking, good psychological quality is an important condition for college students' physical and mental health, an internal driving force for success and an important symbol of sound personality.

3. Ways to improve college students' quality education

Contemporary college students are active in thinking and easy to accept new ideas. With the awakening of the subject consciousness, the diversification of value orientation and the complexity of value pursuit have appeared, and they have not yet formed a mature world outlook, outlook on life and values. The quality structure of college students is a multi-factor system, which mainly includes ideological and moral quality, professional quality, cultural quality and physical and mental quality. To improve the quality of college students, we should start from the following aspects.

3. 1. Ideological and moral quality education is the premise.

The goal of ideological and moral quality education is to educate college students how to be human, set up lofty ideals and cultivate noble sentiments. With this as the core, we should fundamentally reverse the deviation of outlook on life and values, and strengthen patriotism, collectivism, socialist education and national conditions education around the center of cultivating qualified socialist builders and qualified talents needed by market economy, so that students can realize that the future of the country is closely related to the fate of individuals and enhance their sense of social responsibility.

3.2. Professional quality education is the main body.

2 1 century is a century of high-tech development, and the characteristics of 2 1 century determine that higher education must cultivate high-level professionals. Comrade Deng Xiaoping has repeatedly emphasized the importance of learning and mastering scientific and cultural knowledge. He pointed out: "Without real talent and practical learning, we can't achieve the four modernizations only by adhering to the socialist road. No matter what position you hold, you must have certain professional knowledge and ability. " . Therefore, the author believes that professional education should be called professional quality education, and the main position of professional quality education in quality education for college students should be established. This kind of vocational quality education should not only impart professional knowledge and skills, but also cultivate new talents with solid foundation, rich knowledge, comprehensive ability and excellent quality.

Innovative quality is also a key point of vocational quality education. Innovation is the source of power for national progress and national prosperity, and a major scientific and technological innovation can even drive the rapid development of the whole world. Therefore, we should strengthen the education of students' innovative quality, change the current educational concept, grasp the direction of scientific research and improve students' innovative ability on the premise of educating students to strengthen their basic theoretical study and lay a solid theoretical foundation. At the same time, educate students to love the socialist motherland and socialist cause, have the spirit of dedication to the prosperity of the country and the prosperity of the people, constantly pursue new knowledge, and have the scientific spirit of seeking truth from facts, independent thinking and innovation.

3.3. Cultural quality, physical quality and psychological quality education are necessary supplements.

Strengthen cultural quality education, make students have healthy aesthetic ability, and correctly handle the relationship between man and nature, man and society, and man and man. Therefore, in the process of emphasizing vocational quality education, we must constantly infiltrate humanities, social sciences, natural sciences, art appreciation and other contents to provide students with multi-level, multi-faceted and multi-angle ideological and cultural cultivation.

With the establishment of socialist market economy, there are more and more challenges from all aspects in today's society. College students need to face not only the pressure of study and academic competition, but also the challenge of employment. Only by having a healthy body can we maintain abundant physical strength and energy and meet severe challenges. It is reported that 20% of college students in China have psychological barriers. In fact, many psychological problems that students show are not ideological and political problems, nor can they be equated with moral quality problems. Simple preaching or severe criticism is not feasible, and even counterproductive. Therefore, we educators are required to have extraordinary love and patience, seriously study the psychological characteristics of teenagers and scientifically strengthen psychological education. We should not only learn to do things, but also learn how to face failures and setbacks.

In higher education, how to integrate all kinds of basic quality education and improve the quality of college students to the greatest extent is an important topic faced by higher education workers. The author thinks that classroom teaching is the main position of quality education. The teaching content and curriculum system must be based on the knowledge, ability and quality structure of modern educational ideas, follow the teaching rules, reform the teaching method content, and strive for the innovation of teaching methods and teaching means. While doing a good job in classroom teaching, we should actively create conditions, carry out and correctly guide campus scientific and technological cultural and sports activities, and carry out colorful second classes, so that students can deepen their theoretical knowledge, exercise their practical ability and enrich themselves in activities. At the same time, further deepen students' social practice, actively carry out community assistance and youth volunteer activities, enhance students' sense of social responsibility and historical mission, give full play to their professional advantages, and cultivate and improve their ability and quality of serving the society.

With the rapid development of science and technology and the overall progress of modern society, people have a new understanding of the needs of modern talents. The strategic policy of "rejuvenating the country through science and education" put forward by the state requires colleges and universities to train and bring up a group of trans-century talents. These talents should not only have a solid knowledge base and strong ability, but also have all-round quality, adhere to the dialectical unity of knowledge, ability and quality, face modernization, the world and the future, and become socialist builders with all-round development in morality, intelligence and physique.