With the recent opening of toy rental companies in Beijing and Shanghai, it has a certain impact on the Guangzhou market. The following is the business plan of the children's toy rental store I shared. Welcome to learn!

I. Introduction of the Project

Project name: xx children's toy rental franchise chain store

Scope of business: mainly renting baby strollers, cribs and children's toys, and selling heavy toys for infants.

Project investment: 654.38 million yuan.

Cost recovery period: 6 months

Model shop address: in Jinbi Garden Community

Project outline: First set up "xx children's toy rental franchise chain demonstration store", and then set up a children's toy rental franchise chain company, which is based on the community and aims at laid-off workers' entrepreneurship.

Enterprise tenet: make children smarter, make parents save more money and make franchisees more successful!

Second, the market analysis

(A) market demand analysis

Toys are children's angels, and children are parents' favorites. Parents are willing to invest in their children, but for various reasons, they can't fully satisfy their children's desire for toys. At the same time, because of children's nature, they like the new and hate the old, and a toy with a few hundred yuan loses interest after playing for a few days. The endless stream of high-priced toys in the market is the insatiable demand of children, which promotes the germination and development of "children's toy rental industry".

For example, most infants need a stroller, while the price of a mid-range stroller is about 300 ~ 500 yuan, and the price of a high-end stroller is about 1000 yuan. But a good quality stroller can last at least three to five years, and the average service life of a stroller bought by a family is about one year. Not if you don't buy a stroller. If you buy it, it will be difficult to handle and waste after use. Similar products are not limited to baby carriages, but also cribs, walkers, children's toys and so on. If you open an infant toy rental center, it will not only reduce the cost for families, but also bring more toys to children, and the business will be booming.

Target group analysis

The main target group of toy rental is 0 ~ 12 years old. Children, because there are many kinds and high grades of toys for rent, are suitable for families of different levels. Because the venue is located in a newly developed mature community, the family situation is generally well-off, and the affordability of renting toys is no problem.

(3) competitor analysis

At present, there are few companies or shops renting children's toys in Guangzhou. This is a new industry, which should have the advantage of giving priority to ancestors, especially conducive to the development of franchise chain stores.

Third, the cost budget

(A) model shop cost budget

The start-up capital of the model shop is about 70,000 yuan, and the specific arrangements are as follows:

(1) Fees for industrial and commercial and tax registration: 1200 yuan.

(2) Store (50 square meters) rent and deposit: 9000 yuan.

(At 3000 yuan/month rent, two mortgages and one rent)

(3) Decoration: 1 ten thousand yuan

(4) Salary (1 month): 6 800 yuan.

(5) Cost of product purchase and maintenance: 30,000 yuan.

(6) Consultant and information fee: 3,000 yuan.

(7) Other expenses of the company: 10000 yuan.

(Water, electricity, management fees, business administration, taxes and fees, health expenses, working capital, etc.). )

Total: about 70,000 yuan

(2) The budget for establishing franchise chain stores.

Set up 2 ~ 3 franchise chain stores, and the main expenses are the planning fees, training fees and management fees of franchise chain store managers.

(1) Planning fee:

(2) Owner's training fee:

(3) Management fee:

Total:

Total cost budget (start-up capital):

Four. Profitability 1

(A) the model store business income sources

(1) Sales membership card is our main source of income. The validity period of the membership card is 1 year, and the naming system is implemented.

(2) Compensation income (when customers return toys, some toys may be compensated proportionally according to our "Compensation Proportion Table" because of the damage of key parts and important accessories).

(3) selling toys

Verb (abbreviation of verb) profitability 2

2. Income from joining chain stores

Starting from the second quarter, we will join the chain to build a store, and strive to join the chain to build a store every quarter. The fee for joining the chain is 30,000 yuan per store.

In this way, the income of the first six months, that is, the first six months, can reach 654.38 million yuan, and the cost can be recovered.

Market risk prediction of intransitive verbs

(1) The emergence of competitors is our main market risk.

When a project is found to have huge market space, it will inevitably attract competitors. In order to enable enterprises to survive and develop in the market, we must implement the "five unifications" management mode (namely, unified image design, unified publicity materials, unified membership card sales, unified marketing management and unified after-sales service) to establish our own brand when we rent toys and join demonstration stores. Improving service quality and accurately grasping market conditions are also ways to enhance competitiveness.

(2) The injury of toys to children is the biggest risk in this industry.

In order to avoid this risk, the following three methods can be adopted:

(1) Strictly check the purchase channels and clarify the responsibility relationship with buyers or manufacturers;

(2) Explain the instructions of toys to children and parents in detail;

(3) Clarify the responsibility relationship with the lessor.

(c) Determining the extent of toy damage is a major risk in dealing with customer relations.

We must gradually improve the appraisal standard of toy damage degree from daily experience and manufacturers, and refine the responsibility relationship with customers.

Seven. Industry related laws and regulations

(1) According to Article 233 of the Law of People's Republic of China (PRC) (People's Republic of China (PRC)) Municipality, if the lease item endangers the safety or health of the lessee, the lessee may terminate the contract at any time even though he knows that the lease item is unqualified when signing the contract.

(2) According to the relevant provisions of the Product Quality Law of People's Republic of China (PRC), the leased or sold products must conform to the national regulations, and the quality is qualified, and the corresponding precautions should be informed due diligence to avoid unnecessary losses.

(3) According to the Labor Law of People's Republic of China (PRC), sign labor contracts with employees and pay corresponding social insurance.

(4) Pay taxes according to law and operate legally.

Eight, personnel organization and configuration

Staff and post functions

(1) model manager 1: responsible for the management of the whole model shop and the procurement of toys;

(2) 2 shop assistants: responsible for all kinds of work with customers, including 2 cashiers and accountants;

(3) 1 Toy maintenance personnel: responsible for toy maintenance;

(4) 2 market planners: planning for major model stores and joining chain stores;

(5) 1 Boss: Overall planning, responsible for strategic planning.

A total of seven people need certificates and must be certified. They are all laid-off workers in this city.

Nine, their own advantages

(1) My work experience

I have 3 years working experience in children's toy factory and 5 years marketing experience.

(2) My social resources

Have a good relationship with a group of children's toy factories and insiders.

(3) My educational background

I graduated from college, majoring in marketing, and continued to study and analyze enterprise management and market after work.

Have a certain specialty.

(4) My financial support

I have long wanted to start my own business, and all the start-up funds have been put in place.

X. Environmental and geographical advantages

Guangzhou is located in the central city of Pearl River Delta, and the toy market is very active. There are many manufacturers of children's toys, with a wide variety, sufficient supply, convenient transportation and well-informed information.

XI。 market strategy

(A) the basic strategy of marketing

Relying on the newly mature community, taking the model shop as the leader, aiming at helping laid-off workers start their own businesses or re-employment, we will strive to become a brand franchise chain company in Guangzhou children's play rental industry within three years.

First of all, set up "xx children's toy rental demonstration store"

(1) Address: Take Jinbi Garden Community as a model shop. The occupancy rate of this community has reached 80%, with more than 8,000 households. There is only one local small toy store that rents out electric toys, and the operation effect is good.

(2) Layout orientation of model stores: located between supermarkets, kindergartens and playgrounds. Make sure that toys are placed on the shelves at a glance, and leave enough space for children to play on the spot.

(3) the goods in the store are divided into three categories:

① Babies (stroller, crib, walker)

② Children's toys (large, remote control, sports, learning, assembly, music, etc.). )

③ Sales category

(4) Display of signs in the exhibition hall: service agreement, compensation form, membership registration form and business introduction are placed behind the cashier, and the maintenance department is equipped with a remote control.

(5) Strictly implement the "professional disinfection room for rented goods" scheme: In order to let customers know that the rented goods are clean and high-quality, a disinfection room has been established in the store, and expired goods must be maintained and disinfected before they can be used again.

(6) Sales method: take "toy rental membership system" as the action method: adopt the form of annual card, with annual card of 200 yuan/Zhang.

(7) Intensify the publicity in the early stage: As toy rental is a new thing, the model shop has just opened, and the focus of the early stage marketing is to let all parents of children in the model area 0 ~ 12 open a toy rental shop.

(8) Media hype: Toy rental is a new thing, which is very valuable for many news media. Therefore, after the opening of the model store, we should contact the local media to arouse media interest in order to achieve our sensational effect in the local area.

(2) Establish a franchise chain store.

Based on the principle of market demand, combined with the operation of model stores, gradually develop franchise chain stores. Adhere to the "five unifications" management mode for all franchise chain stores, and strive to share toys with all franchise chain stores.

Twelve. Project feasibility analysis

(a) analysis of social needs

Children's love and curiosity about toys and parents' inability to fully satisfy their children's desire for toys will promote the development of toy rental industry.

(2) Feasibility analysis of project scale

Small-scale toy rental stores have less investment and less risk, so it is more prudent to take model stores as the first strategy.

(III) Analysis of industry development trend

With the recent opening of toy rental companies in Beijing and Shanghai, it has a certain impact on the Guangzhou market. From another point of view, Guangzhou residents' rational consumption concept is stronger than that of Beijing and Shanghai residents, and children's toy rental is more suitable for Guangzhou residents' consumption concept. The development trend of the industry is promising. As long as we seize the opportunity, we may succeed.

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