1. Introduce topics: Introduce topics before enrollment, such as: "Summer vacation is coming, children should not waste their summer vacation time, so they should make good use of this time to study and improve themselves."

2. Prepare photo materials: prepare class textbooks, photos of successful cases, and excellent performance certificates of students for parents' reference.

3. Emphasize the benefits: Emphasize the effectiveness and benefits of the summer school. For example, "By joining our summer school, your children can quickly improve their grades and abilities in a short time and lay a good foundation for learning."

4. Guide parents to ask questions: Guide parents to ask questions, such as: "Does your child have any problems with his studies recently? Our experienced teachers can help them solve these problems. "

5. Explain the course content: explain the course content and teaching methods to parents in detail. For example, "our summer school covers all subjects, and small class teaching can help students improve their grades more accurately."

6. Humorous language: In the process of communicating with parents, you can talk in a humorous way, which will make the communication atmosphere more relaxed and natural.

7. Provide course audition: provide course audition, so that students and parents can experience the course content personally and increase their interest and confidence in summer school.

8. Cooperate with various channels of publicity: cooperate with various channels of publicity, such as school notice, carousel map, WeChat official account, etc. Let more people know about the existence of summer school and attract more students and parents.

9. Highlight the teaching staff: Highlight the teaching staff to let students and parents know that the teachers in the summer school are experienced and high-level experts who can accurately analyze students' problems and provide effective solutions.

10. Emphasize differentiation: In the fierce industry competition environment, emphasize the teaching characteristics and advantages of summer school different from other institutions, establish brand image and establish brand competitiveness.

Matters needing attention in summer school enrollment

1. Regularity: Choose regular large institutions or well-known brands, and choose institutions certified by the Ministry of Education or training institutions with obvious educational qualifications, so as to ensure the quality of education and the professionalism of services.

2. Teachers: Choosing an authoritative educational institution or an institution with excellent teachers will help to provide professional teaching and superb teaching ability.

3. Teaching objectives: according to your own needs and actual situation, choose a summer school with clear goals or themes, consider your own learning goals and needs, and choose appropriate classes and courses.

4. Teaching environment: Considering whether the teaching environment is comfortable, we can first examine the school facilities and services, community and public security.

5. Learning quality: The main purpose of attending the summer school is to strengthen learning, so the evaluation of teaching quality and effect is very important. We can evaluate the teaching effect and quality by understanding the enrollment data and student feedback of training institutions.

6. Security issues: At present, the competition in the summer school market is fierce, and many unscrupulous businesses use the anxiety of children and parents to cheat. Fake and shoddy problems often occur, so we should pay attention to choosing safe and reliable training institutions or large-scale educational companies with supervision.

Summer school is an important opportunity for students to improve their academic performance and supplement their knowledge during the summer vacation. According to the needs of each parent and student, the summer school needs differentiated education according to the actual situation, and at the same time, through professional marketing means, more people can understand the educational concept and teaching characteristics of the summer school, thus improving its brand influence and market competitiveness. Any means of enrollment needs to be standardized and accurate. Schools should standardize the development of the enrollment industry and adopt the principle of honesty and openness first.