The Double Eleven Shopping Carnival originated from the online promotion activities held in Taobao Mall on June 5438+065438+ 10/day, 2009. At that time, the number of merchants and promotion efforts were limited, but the turnover far exceeded the expected effect, so 1 65438+1October1became a large-scale promotion activity held by Tmall. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.
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In the annual "Double Eleven" online shopping carnival, online shopping orders will surge in an instant, and the delivery link after placing an order becomes the focus of buyers' attention. Tmall, JD.COM, Yixun and other major domestic e-commerce websites compete for delivery speed, and promise to provide fast delivery services such as "today's delivery" and "three deliveries a day".
In 20 13, Tong Yuan, Shentong, China Post EMS, SF Express and other express delivery companies urgently recruited more than 100 planes to solve the freight problem of Tmall orders during the "Double Eleven" period. Tmall said that taking F 16, the most popular fighter squadron of the US military, as an example, 100 aircraft will be able to form six fighter squadrons, and 100 aircraft can already arm two US aircraft carrier battle groups.